Global Statistics Representing In-Vehicle Infotainment Market Scenario
In-vehicle infotainment systems deliver entertainment and information services to the driver and passengers while on the conveyance. The infotainment services are in the form of audio and video — music, games, videos, social networking, applications, etc. Besides, vehicle diagnostics and the navigation system aid drivers to have safer journeys. The automotive industry embraces technological innovations in its every facet; for improving vehicle safety, enhancing engine performance, and in-vehicle infotainment; for improving vehicle safety and facilitate efficient ways of transport.
The global in-vehicle infotainment market is expected to grow at a CAGR of 12.3% during the forecast period, 2019–2026.
The growing demand for luxurious, safe, and smart vehicles is one of the crucial factors driving the growth of in-vehicle infotainment market during the forecast period, 2019–2026. With GPS, backup cameras, streaming music, bluetooth connection, and a personal assistant, infotainment system offers safety as well as lavish experience to the drivers. In 2014, Google and Apple introduced their fully integrated infotainment services — Android Auto and Apple CarPlay, respectively.
Factors such as increasing vehicle production, technological advancements, internet penetration, and telematics regulations are further driving the market growth of in-vehicle infotainment. In the year 2015, 35% of new cars were powered by the internet, and by 2020, it’s projected that 98% of new cars sold will be connected to the internet.
Smartphone integration is one of the latest ongoing trends in the in-vehicle infotainment market. Smartphone connectivity prevents infotainment systems from installing apps or establishing inbuilt connectivity, as both are taken care of by the smartphone thereby reducing the additional cost. OEMs providing infotainment services in their cars with integrated Android Auto or Apple CarPlay enables the user to access all smartphone features on the infotainment display.
One of the latest trends in the in-vehicle infotainment market is the integration of artificial intelligence that controls your infotainment screen. For instance, both Hyundai and Mercedes-Benz are working towards integrating artificial intelligence in the in-vehicle infotainment system to convert it into a personal assistant.
Key Intended Audience
In-Vehicle Infotainment Market is segmented into type, component, vehicle type, and services.
On the basis of type, in-vehicle infotainment market is segmented into embedded, tethered, integrated. Embedded system is likely to grow at the highest CAGR, owing to its advantages in terms of security and technology over other systems.
On the basis of component, the market is bifurcated into software and hardware. According to IEEE Spectrum, the value of software and electronics for a premium car is already 35-40%. The software segment is expected to grow at the highest CAGR during the forecast period, owing to high installation rate of infotainment systems in passenger cars and the burgeoning advanced automotive sector in several countries.
On the basis of vehicle type, in-vehicle Infotainment market is segmented into passenger car, LCV, and HCV. The passenger car segment is expected to grow at the highest CAGR during the forecast period 2019–2026. One of the major driving factors for rising adoption of in vehicle infotainment is increasing adoption of the passenger cars, especially in the countries such as India and other Asia Pacific countries among others
Geographically, the market is studied across North America, Europe, Asia-Pacific, and the Middle East.
North America is expected to dominate the in-car infotainment market during the forecast period, 2019–2026. The skyrocketing consumer demand for premium vehicles in the U.S. is the key determinant snowballing the regional market growth. For instance, the sales of luxurious cars by increased 3,200 units for 2018 over 2017.
Asia-Pacific is anticipated to grow at the highest CAGR during the forecast period, 2019–2026. The region has showcased increase adoption of auto infotainment systems in various countries. Further, this region reflects high lucrativeness for auto infotainment manufacturers, driving the growth of the market.
Europe is one of the prominent regions in the in-car infotainment market, mainly attributed to the presence of several luxurious automotive manufacturers — BMW, Mercedes, and Audi. Besides, favorable initiatives by the legislation — the European Union’s decision to integrate eCall technology in all new cars sold from 2018 is spurring the market growth.
The Middle East & Africa region is anticipated to grow at a healthy growth rate in the car infotainment market. In 2017, Ford brought forth Intelligent SYNC®3 Infotainment System in the Middle East. Alongside other new languages, Ford’s SYNC3 supports Arabic for the first time – both text and voice activation; enabling easier control for Arabic-speaking drivers.
Key Market Players
Alpine Electronics, Inc., Robert Bosch GmbH, Mitsubishi Motors, DENSO, Harman International, and Continental are some of the leading global suppliers of infotainment systems in the market. Other companies include Panasonic Corp., Clarion Corporation, Sin Seiki Co., Ltd., and JVC Kenwood
Automakers are endeavoring to integrate advanced in-vehicle infotainment systems into their upcoming vehicle models. For instance, Renault-Nissan-Mitsubishi Alliance joined forces with Google. Pursuant to this partnership, from 2021, vehicles sold by the automotive alliance will use Android applications — Google Maps, Google Assistant, and other flagship apps, to provide intelligent infotainment and customer-driven applications.
In-Vehicle Infotainment Market Segmentation
By Vehicle Type