Research Methodology – India’s Paper Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the India’s Paper Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the India’s Paper Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share:
- Annual paper and paperboard production.
- Estimated paper consumption.
- Export and import data.
- Value and volume of the paper market.
- Market share of different players in terms of production and revenue.
- Number and size of paper manufacturing facilities/units.
- Market trends and product innovation.
- Projected market growth based on economic indicators.
- Market segments (like packaging paper, printing paper, specialty paper etc.) and their respective shares.
Key Market Indicators:
- Market size by volume and amount.
- Per capita paper and paperboard consumption.
- Growth rate of market segments.
- Market concentration ratio and competition landscape.
- Trade balance of paper industry i.e, (exports - imports).
- Investment in Research and Development.
- Potential market (untapped market segments like paper bags, specialty paper etc.)
Growth Trends:
- Trend of increasing demand for eco-friendly and sustainable paper products.
- Growth in digital print paper market with the increase in personal printer usage.
- Increased demand of packaging paper due to growth in e-commerce industry.
- Increased use of paper products in the fast food sector.
- Movement towards specialty papers over generic paper use.
- Increasing investments in the paper recycling sector.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the India’s Paper Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the India’s Paper Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights