Interactive Patient Engagement Solutions Market

Market Overview

The global interactive patient engagement solutions market size was valued at USD 168.85 million in 2022. It is estimated to reach USD 758.78 million by 2031, growing at a CAGR of 18.16% during the forecast period (2023–2031). The projected growth of the mobile health (mHealth) sector is anticipated to generate an increase in demand.

Interactive patient engagement systems are intended to provide patients with easy access to nursing staff and personal communication, hospital services, entertainment, and educational content relevant to a specific treatment or procedure. It is a well-established procedure in which patients and healthcare providers collaborate to improve health. This term describes everything from patient portals to social media strategies, from vitals monitoring with wearables to patients actively partaking in their health and wellness.

Various tools, such as an interactive high-definition television (HDTV), peripherals (controls, pillow speakers), and a multimedia device on the bed, enable these solutions (articulated arm or tablet PC display). Interactive patient engagement solutions can prevent isolation by facilitating patients' and their families' access to care-related information, communication with the care team, and utilization of the medical facility's services.

Market Dynamics

Global Interactive Patient Engagement Solutions Market Drivers:

Growing Hospitalization Rate

The prevalence of chronic diseases and illnesses is increasing globally. The surge in the aging population and changes in social behavior have contributed to the steady growth of these prominent and costly long-term health problems. According to the WHO, the prevalence of chronic diseases increased by 57% in 2020.

The importance of these tools for enhancing patient involvement has been evident with the rise in the use of communication portals, especially by patients trying to manage their chronic diseases. Most patients have noted that these portals enable them to manage health conditions more efficiently and improve their ability to track and monitor lab and test results. All these factors are expected to spur market growth.

Increasing Number of mHealth Applications

mHealth has emerged as a valuable tool to improve patient loyalty, as much of the technology is already consumer-centric. Patients' daily lives are impacted by mHealth, which includes everything from smartphone applications and home surveillance systems to fitness trackers and patient portals. The availability of these tools via smartphones or wearable wrist sensors can enable patients to monitor their health and even interact with the provider daily.

mHealth can also be used for remote patient monitoring and telemedicine, providing patients with easy access to care and opening doors to encounters that can be difficult to reach. Currently, there are 318,000 mHealth apps in the market. This number has nearly doubled since 2015 due to increased smartphone acceptance and continued high-level investment in the digital health market. Therefore, a rise in mHealth applications will fuel market growth over the forecast period.

Global Interactive Patient Engagement Solutions Market Restraint:

Variations In Telehealth Regulations Worldwide

Although telehealth is in its early growth phase and has tremendous potential to grow further in the coming years, uncertainty regarding over-establishing standard regulations and legal barriers hinders its growth prospects worldwide. The lack of uniformity in federal and regional regulations also challenges virtual care markets such as telehealth and interactive patient engagement solutions. The availability of limited information/clarity on the law about the extent of malpractice liability in telehealth is also a growth impediment to market growth.

Global Interactive Patient Engagement Solutions Market Opportunities:

Technological Advances in IPE Solutions and New Product Launches

Technology has transformed the doctor-patient relationship in a brief period and enhanced patient engagement in healthcare decision-making and treatment. Patients and doctors can now quickly get data from connected devices using activity trackers and digital scales thanks to the growing popularity of Internet of Things (IoT) devices. This ability to share physiological data instantly has created a more collaborative and effective way to address public health issues such as hypertension and sleep apnea.

Healthcare establishments can leverage Artificial Intelligence to provide patients with health data and enhance health information sharing to improve healthcare interoperability significantly. The consistent, wise, and intelligent use of medical devices and instruments will undoubtedly help improve patient engagement. In addition, the list of technology platforms applicable to patient engagement applications continues to grow. These technology platforms include chat and telephony in contact centers from companies such as RingCentral and Amazon, video platforms such as Vonage's Video API, and SMS platforms like Twilio's SMS API. These technologies are often effortlessly integrated into the patient's journey, providing market growth opportunities.

Regional Analysis

Based on region, the global interactive patient engagement solutions market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

North America Dominates the Global Market

North America is the most significant global interactive patient engagement solutions market shareholder and is anticipated to exhibit a CAGR of 18.11% during the forecast period. North America emerged as the most dominant geographical segment in the global interactive patient engagement solutions market. The presence of a sizable patient population, along with greater adoption of digital healthcare with the latest advances in HCIT, is the primary factor for the high market share of the regional market. The presence of key healthcare IT participants is another reason for the high uptake of patient engagement in North America. Similarly, the rising adoption of telehealth, EMR/EHR technologies in hospital workflow management, HCIT, and patient-centric treatment procedures is expected to drive market growth during the forecast period.

In addition, the US is the major revenue contributor to the North American interactive patient engagement solutions market. The high adoption rate of virtual or virtually enabled care services, high penetration of digital healthcare solutions in US hospitals and home care, increasing investment in digital healthcare services, and technological advancement are the prime factors driving the patient engagement solution market in the US. Virtual health accounts for almost USD 250 billion of US healthcare spending.

Europe is estimated to exhibit a CAGR of 17.78% over the forecast period. Europe is expanding robustly and is anticipated to continue expanding at a similar rate throughout the forecast period. Significant market share in this region is primarily attributable to prominent IT players and high healthcare expenditure. France, Germany, Italy, the UK, and Spain are the major revenue contributors to this region. Factors like the surging prevalence of chronic diseases, the soaring demand for healthcare services, and the high adoption of telehealth services are driving market growth. Additionally, with the increasing population aging rate, greater awareness about digital health solutions will drive the European market.

Asia-Pacific emerged as the third-largest market for interactive patient engagement solutions. The major revenue contributors in Asia-Pacific are China, Japan, India, Australia, and Southeast Asia. The adoption pace of advanced HCIT technologies in healthcare is still emerging in this region. Low awareness of technologies, lack of patient education, and high implementation costs are major constraints for key market players to invest in innovative technologies. Various vendors are also making a great move by providing patient-centric patient engagement and education solutions.

Latin America is the fourth-largest market for interactive patient engagement solutions. Brazil and Mexico are the prominent revenue contributors to the Latin American interactive patient engagement solutions market. Healthcare in Brazil is an extremely aggressive market with strong private and public sectors managing out-patient and in-patient care, long-term care, medical goods, and others. The excessive pressure on Brazil's private and public healthcare sectors also offers a distinctive opportunity for digital health solutions to enhance efficiencies and drive greater preventative healthcare. Therefore, the surge in technology adoption in the Brazilian healthcare sector will improve the interaction of patients with medical professionals. The rising government and private player initiatives to enhance patient engagement are also expected to trigger the demand for interactive patient engagement solutions in the country.

The Middle East and Africa accounted for the least revenue share of the global market. Turkey, South Africa, and Saudi Arabia are the major revenue contributors to interactive patient engagement solutions in the Middle East and Africa. A lack of awareness about advanced technologies has contributed to a relatively lower uptake of interactive patient engagement solutions in the region.

Segmental Analysis

The global interactive patient engagement solutions market is segmented by type, product, application, and end-user.

Based on type, the global interactive patient engagement solutions market is bifurcated into in-patient and out-patient solutions. 

The in-patient solutions segment dominates the global market and is projected to exhibit a CAGR of 17.94% over the forecast period. In-patient care involves treatment at a hospital or any other in-patient facility where patients are admitted for at least one night or more, depending on their medical condition. The first step in in-patient care is to find the right care provider, where the quest for quality care begins. Patients prefer to make doctors and hospitals a part of their medical planning network, as choosing the right care provider is imperative for optimal health outcomes. In addition, important considerations include location, online consultation costs, physician reputation, and patient behavior. Online appointment scheduling, laboratory access, and test results are important for effective care management. The in-patient Portal (IPP) can potentially increase patient engagement and medical satisfaction.

Based on product, the global interactive patient engagement solutions market is segmented into in-room television, interactive beside terminals, tablets, and others. 

The in-room television segment owns the highest market share and is estimated to exhibit a CAGR of 18.0% during the forecast period. Over the last decade, the focus on results-based care and advances in network-based communications has contributed to developing patient-centric solutions that enable better health outcomes. Such advanced solutions built on secure, integrated networks and smart digital devices have enabled healthcare providers to address deficiencies in the healthcare system. Installing in-room televisions in hospital rooms offers efficient services to patients and keeps them informed and involved during their stay. Engagement services educate patients about how to use in-patient services and actively participate in their care.

Additionally, hospital televisions are equipped with ubiquitous pillow speakers and can be integrated into a nurse call system to enable efficient in-patient hospital services and value-based care. Until recently, television was a one-way entertainment medium. Smart televisions have emerged as intelligent networked internet displays that offer personalized information and enable face-to-face communication and other interactions.

Based on application, the global interactive patient engagement solutions market is divided into health management, patient education, social management/entertainment, and others. 

The health management segment is the most significant contributor to the market and is estimated to exhibit a CAGR of 17.98% over the forecast period. Patient engagement in health care refers to providing the patient with as much information as possible about treatment options, medications, recovery, and other aspects of the medical system that support the patient. Effective patient engagement strategies also include the combined efforts of healthcare providers and patients to improve health outcomes. The objective of patient engagement solutions in health management is to support the operation of the medical system, optimize the number and efficacy of medical services, enhance the role of prevention and health promotion, and provide highly specialized treatment to in-patients. These solutions improve the relationship between the caregiver and the patient, health literacy, clinical decision-making, and patient-centric interventions for patient safety. 

Based on end-users, the global interactive patient engagement solutions market is divided into hospitals, ambulatory care settings, and others. 

The hospitals segment dominates the global market and is expected to exhibit a CAGR of 18.36% over the forecast period. Hospitals already have patient engagement solutions that replace obsolete personal health records (PHR) with a ready-to-use, interactive platform covering entertainment and education. Hospitals that account for a substantial portion of medical services across countries strive to improve patient experience and health outcomes. In addition, hospitals provide in-patient, out-patient, and emergency services and hold the largest share of healthcare costs in many countries, contributing to higher healthcare costs worldwide, especially in middle- and high-income countries. Most patients rely directly and indirectly on the Internet to choose a health partner. Therefore, it has become imperative for healthcare providers to adopt technology solutions that increase patient engagement.

Recent Developments

• May 2023- eClinicalWorks®, the largest ambulatory cloud EHR, announced that the Center for Minimally Invasive Neurosurgery, PLLC, has selected eClinicalWorks and healow to increase efficiency, drive patient acquisition, and improve patient engagement.

• July 2023- St. Mary's Medical Center, the newest hospital operated by Essentia Health, incorporated interactive patient technology developed by SONIFI Health to educate, comfort, and empower patients and their families.