K-12 Testing and Assessment Market

Market Overview

The K-12 testing and assessment are a part of the online learning that allows the users to give standardized tests, authenticate the evaluation, test individual students' ability, and others. The available psychological tests and cognitive tests help in identifying the strengths and weaknesses of the individual. Additionally, its ability to provide assessment related to the curriculum and the non- curriculum required by a student has largely impacted its growth. Further, it's growing popularity of modern education among the students, and the parents have led the key players to enhance and simplify the software for the broader audience.

The global K-12 testing and assessment market is expected to grow at a compound annual growth rate (CAGR) of 8.9% in the forecast period.

Market Dynamics

Gamification

There are many aspects of games that make them powerful platforms for human learning. They keep the students engaged by giving them the freedom to experiment, use different methods, and fail. It rules fun ways and aims to keep themselves competent, perform their best, and win by stimulating mechanical, emotional, and personal factors. Further, as stated in an article published in Games and Learning, 97% of the teachers use the gaming platform that is designed for educational purposes, and 18% of teachers use it regularly. Additionally, companies such as CogniFit Ltd provide various training programs for children that comprise personalized games to train the brain for concentration, coordination, mental arithmetic, perception, reasoning, and memory. The ability of gamification to stimulate mental ability, cognitive skills, and brain plasticity, among others, bolsters the K-12 testing and assessment market.

Increasing Collaborations

In the light of ever-evolving technology, schools and colleges worldwide have started using various online platforms that educate the children, and test their ability. The K-12 testing and assessment market is highly driven by the utilization of newer teaching methods and assessment in schools and colleges. The rising government initiatives for digitalization such as the Digital India Campaign by the Government of India, the National Broadband Plan by the Government of Brazil, Digital Economy Promotion Agency by the Government of Thailand, have aided in the utilization of internet services in the countries and further initiated newer learning, testing and assessment methods in the education system. Also, the collaboration of the key players with the many schools and colleges has enabled it to reach several students. The efficient use of these platforms has led the students from various geographies to give their examinations under any conditions, thus aiding the educational sector and bolstering the K-12 testing and assessment market.

Limited Scope for Learning

The K-12 testing and assessment market creates an online virtual environment where the student appears for the tests and obtains results. Online learning also helps in keeping a standardized syllabus for the students. However, online teaching and online assessment only test student's performance and fail to test soft skills, creativity, behavior, and others. Further, as stated in an article published by United Nations Educational, Scientific and Cultural Organization (UNESCO) Institute of Statistics, about 80% of children from the age of 12-14 are unable to read for minimum proficiency level. The lack of personal attention and reduced communication has affected the students and restrained the growth of the market.

Segmental Analysis

By Product

• Curriculum-based Testing
• Non-curriculum-based Testing

Based on the product, the K-12 testing and assessment market is divided into curriculum-based testing, and non-curriculum-based testing.

The curriculum-based testing holds a significant share in the K-12 testing and assessment market owing to the increase in the educational institutes' collaborations with the key player to provide technologically advanced ways to train, test, and assess the children. The companies offer tests in the form of MCQs and other fun ways using gamification. The highly interactive and flexible nature of the testing methods makes it easy and convenient for the students and parents. Further, the non-curriculum based-testing methods also hold a significant share in the market due to the growing popularity of the testing and assessing the cognitive skills, English language skills, and others.

By Method

• Blended Method
• Online Method
• Traditional Method

Based on the method, this is divided into the blended method, online method, and traditional methods.

The online method holds a maximum share in the K-12 testing and assessment market, mainly due to its ability to access it from any location and at flexible hours. Think and Learn Pvt. Ltd. and Pearson are the major players that provide practical and varied courses for the students related to their curriculum. The active and interactive learning method makes it an easy and favorable choice by the students and the teachers. The blended method holds a moderate share in the market owing to the similar functionality but the fixed time provided to the learning, testing, and assessment section. The traditional method of teaching also holds a moderate share in the market.

Impact of covid-19

The pandemic had compelled a lockdown in many countries. Initially, it had temporarily shut down the schools and colleges. Further, the rise in the number of cases has led to the adoption of online methods to teach the students. Thus, there was a surge seen in the adoption of online learning, testing, and assessment methods. However, the increase in the adoption of these methods and the multiple benefits they offer will foster the market's growth in the future.

Regional Analysis

North America Dominates the Market

North America dominates the K-12 testing and assessment market due to the presence of technologically advanced infrastructure and the highest number of internet users compared to the size of the population. As stated by the 'The Mobile Economy 2020' published by GSMA, the smartphone adoption of the region is anticipated to be 91% of the total population. Further, according to the 'CISCO Annual Internet Report, 2018', the number of internet users in the region is anticipated to be 92% of the total population by 2023. The report also states that the region will have 75% of the devices connected to a wired or wireless network, while the remaining will be mobile-connected network. Thus, a large number of availability of resources in the region have bolstered its growth.

Asia-Pacific Exhibiting the Fastest Growth

The Asia Pacific region is anticipated to grow faster, mainly due to the presence of the most populous countries like China and India, catering to 36% of the entire population. Thus, catering to a higher percentage of students across the globe. Further, the rapid technological advancement in the region due to the rise in government initiatives and the increased foreign investment in the companies has propelled the growth of the market. For instance, as stated in the 'The Mobile Economy 2020' published by GSMA, the Asia Pacific region, and the Greater China region have 64% and 72% smartphone adoption in 2019 and are expected to rise to 81% and 89% by 2025 respectively. Thus, increasing the technical infrastructure of the region. Additionally, the presence of many e-payers and the advent of many start-ups in the region have driven the market.

Recent Developments

• On September 8, 2016, the philanthropic organization set up by the founder of Facebook, Mark Zuckerberg, and his partner, Priscilla Chan, made its first investment in an Indian start-up by leading a $50 million round of investing in the Think and Learn Pvt Ltd. educational technology business further aiding their global expansion.
• On May 05, 2020, Instructure and Unizin extend their partnership. The latter company keeps canvas as its foundational learning management platform. This will help the former company to serve the latter company and increase its revenue continually.

K-12 Testing and Assessment Market Segmentation

By Product

• Curriculum-based Testing
• Non-curriculum-based Testing

By Method

• Blended Method
• Online Method
• Traditional Method

By Region

North America

• The U.S.
• Canada
• Mexico

Europe

• The U.K
• Italy
• France
• Spain
• Germany
• The Rest of Europe

The Middle East and Africa (MEA)

• Saudi Arabia
• Egypt
• South Africa
• The Rest of MEA

Asia-Pacific

• India
• China
• Japan
• Australia
• South Korea
• The Rest of Asia-Pacific

South America

• Columbia
• Brazil
• Chile
• Peru
• Argentina
• The Rest of South America