Research Methodology – Live Commerce Platforms Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Live Commerce Platforms Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Live Commerce Platforms Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- The total number of live commerce platforms currently in operation.
- The audienceâs reach, both in terms of geographic location and demographic composition.
- Current and projected revenues of these platforms.
- The number of vendors who are using these platforms for their business.
- The amount of engagement each platform generates, measured in terms of active users, duration of visits, and user ratings.
- The market demand for such platforms among consumers.
- Existing competition in the market.
- Innovations and advancements in technology affecting the live commerce platform industry.
Key Market Indicators
- Yearly revenue and profit margins of the major live commerce platforms.
- User growth rates and engagement rates for each platform.
- Investment in the sector by external entities such as venture capitalists.
- The success rate of new entrants in the market.
- Market trends and customer preferences.
- Technological advancements and their adoption rate in this industry.
- Regulatory changes and their potential impact on the market.
Growth Trends
- The integration of various forms of technologies, such as AR (Augmented Reality), VR (Virtual Reality) and AI (Artificial Intelligence).
- Increasing use of mobile applications for live commerce platforms.
- Growth in the number of SMEs and large enterprises adopting these platforms for their business operations.
- Increasing consumer trust and engagement rates on these platforms.
- Expansion to new markets and regions.
- Increased collaboration and partnerships with influencers and celebrities to attract more consumers to these platforms.
- A rise in demand for personalized and real-time shopping experiences.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Live Commerce Platforms Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Live Commerce Platforms Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights