Research Methodology – Luxury Fashion Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Luxury Fashion Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Luxury Fashion Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Global and regional consumer demographics such as age, income, and taste.
- The price range of luxury fashion products.
- The number of stores, showrooms, and distribution channels.
- Online sales data - E-commerce trends and proliferation.
- Consumer buying behavior and changing fashion trends.
- Technological shifts impacting fashion industry like use of augmented reality, virtual fitting rooms, etc.
- Competition in the luxury fashion market.
- Impact of social media influencers and celebrity endorsements.
Key Market Indicators
- Revenue generated by key players in the luxury fashion industry.
- Annual growth rate of the luxury fashion industry.
- Market concentration ratio of top industry players.
- Share of luxury fashion goods in overall consumer expenditure.
- Product innovation indices and trends.
- Investment in the luxury fashion market.
- Statistical data about online and offline sales of luxury fashion products.
- Customer satisfaction and repeat purchase rates.
Growth Trends
- Increasing demand for personalized luxury fashion items.
- Growth in online sales due to the convenience of online shopping.
- Emerging markets showing higher growth rate in luxury fashion sector.
- Sustainability and ethical considerations driving new trends in luxury fashion.
- Use of technology in luxury fashion such as AI, AR, and VR.
- Collaboration of luxury fashion brands with famous personalities and influencers.
- Increase in target audience due to improving economic conditions and rise in disposable income.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Luxury Fashion Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Luxury Fashion Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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