Research Methodology – Manga Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Manga Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Manga Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Number of Manga publications
- Sales volume and revenue of Manga publications
- Penetration and popularity of Manga in various geographies
- Growth rate of the Manga industry
- Number and market share of Manga publishers
- Consumer base and their buying behavior
- Manga merchandise sales
- Impact of digitalization and e-commerce platforms on Manga sales
- Market trends and forecast data
Key Market Indicators
- Global and regional sales data of Manga
- New Manga releases
- Growth rate of the Manga reader community
- The shift from traditional Manga to digital Manga
- Revenue generated from Manga adaptations into movies, series, etc.
- Exports and imports data of Manga
- Market positioning of main players in the industry
- Trends in customer preference, such as genre preference
Growth Trends
- Emergence of Manga content platforms
- Growth of the global Manga fanbase
- Innovation and variation in Manga content
- The adaptation of Manga into different formats (movies, series, videogames, etc.)
- Growth of sales through online distribution channels
- Increased investment in the Manga industry
- Rise of independent Manga creators thanks to digitalization
- Increase in international collaborations in the Manga industry
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Manga Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Manga Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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