Maple Water Market

Market Overview

The global maple water market size accounted for USD 335 million in 2021. It is expected to reach USD 3,017 million by 2030, growing at a CAGR of 31.62% during the forecast period (2022–2030).

 Maple water is naturally woodsy, delectable, and practical water that is created by mixing pure sap from maple trees. In addition to providing hydration and nutrition that support trees' development and rejuvenation throughout the spring renewal season, this water gathers nutrients stored in the tree all winter. On average, 95 to 97.5% of maple sap is water. Natural sap contains minerals, oligosaccharides, amino acids, organic acids, and phenolic compounds in addition to sucrose, its primary sugar. There are 46 different bioactive substances in maple water, some of which are antioxidants. You can find excellent bone minerals, including calcium, manganese, potassium, and zinc. Electrolytes and antioxidants are included in maple water with low sugar content.

Market Dynamics

Global Maple Water Market Drivers

Consumer Preferences for Value-Added Hydration 

The sudden demand for maple-flavored, fortified, or sparkling water is ascribed to consumers' growing desire for hydration with added value by shifting consumer tastes. In recent years, attention has switched away from carbonated soft drinks and toward bottled water due to an increase in the number of obese and diabetic people in nations like the United States, Canada, India, Australia, and the United Kingdom, among others. With 45 calories in every 500 ml serving, maple water can be categorized as a mid-calorie beverage. The market is projected to grow due to the launch of new and inventive varieties of natural and organic functional water from beverage manufacturing companies producing altered protein and mineral blends.

Escalating Health Trend

The essential element that has accelerated the expansion of the worldwide maple water market is the escalating health trend of greater consumption of low-calorie beverages. Electrolytes and bioactive substances included in maple water aid in the body's healing. Additionally, it's an excellent option for rehydrating the body after exercise.

Global Maple Water Market Restraint

Highly Competitive

Pure maple tree sap is utilized to create maple water, naturally woody, sweet, and valuable water. Consequently, any other flavored water beverage, such as coconut water, can readily take its place. Additionally, the accessibility of other reliable alternatives hinders market expansion. The closest alternative to maple water is coconut water, which is also well-liked by consumers. It is regarded as one of the most excellent alternatives to water for hydration, affecting the maple water market.

Regional Analysis

The Predominance of North America

By region, the global maple water is analyzed across North America, Europe, Asia-Pacific, and the rest of the world.

North America commands the largest market share and is expected to grow at a CAGR of 30.43% during the forecast period. The US is the major contributor to the region, followed by Canada and Mexico. The rise in population health consciousness is the key factor driving the maple water market in the United States. The demand for maple water as a post-workout and post-sports recovery beverage has risen as more people engage in physical activity as part of a healthy lifestyle. Plant-based waters like maple water support a healthy immune system and ward off degenerative illnesses. These elements work together to fuel the nation's market expansion.

Manufacturers in the maple water industry provide a sizable quantity to maple syrup manufacturers. Americas is also one of the world's top producers of maple syrup, which helps the country's maple water market develop. In Canada, maple water is well-liked as a natural, refreshing beverage that is great for rehydrating the body before, during, and after exercise. Due to its low calorie and high electrolyte content, maple water is also becoming more popular as a weight loss aid. Other factors driving up demand in the market are its ease of consumption and impact on human nutrition.

Europe occupies the second-largest market share and is expected to account for USD 388 million by 2030, growing at a CAGR of 33.81%. It comprises Germany, France, Spain, the United Kingdom, Italy, Rest of Europe. There are numerous potentials for suppliers of maple water due to Germany's expanding interest in health and wellness. As the population ages and younger customers are urged to choose healthier beverage options, there is an increasing need for healthier options on the market. Consumers are consuming more low-calorie beverages, causing a growth in the usage of maple water as a substitute for fruit juices and sports drinks.

Customers throughout the nation are also looking for delicious drinks with enticing nutritional profiles, which fuels maple water's commercial expansion in Germany. Three SKUs of the Boston-based company DRINK maple's products are available in the United Kingdom, and it has plans to expand into other European nations. To clarify what maple water is in detail and distance the category from any sweet associations with maple syrup, it is undertaking an educational marketing effort in the United Kingdom. As a result, the market expansion is aided by maple water brands' growing popularity in the United Kingdom.

The most significant contributor in Asia-Pacific is Japan. The sales of flavored and sparkling water within the mineral water segment and water-type beverages have grown significantly over the last few years, according to a 2017 report by the Japan Management Association. As a result, more companies are anticipated to introduce maple water to capitalize on the current national trend and broaden their clientele. Additionally, given the country's growing elderly population, products that support health and well-being are particularly crucial in Japan.

The advantages of functional and organic foods and drinks for health, beauty, and well-being are also helping to increase their popularity in Japan. Like coconut water, maple water is naturally high in 46 antioxidants, vitamins, and minerals. As a result, Japanese consumers are becoming more interested in beverages that are less processed, have more natural and organic components, and are both healthful and environmentally beneficial, further advancing the country's use of plant-based hydration methods.

Segmental Analysis

Global maple water is classified into product type, packaging type, distribution channel, and region.

On The Basis Of Product Type

By product type, the global maple water includes Flavored and Unflavored.

The Flavored segment dominates the market and is expected to grow at a CAGR of 33.16% during the forecast period. The flavored water market is one of the most dynamic segments within the maple water industry. Flavored water sales account for a sizeable portion of maple water sales and have sparked new market dynamics in response to customer demand for healthier and more helpful beverage options.

On The Basis Of Packaging Type

By packaging type, the global maple water includes Bottles, Cartons/Tetra Packs, and Others.

The Bottle segment dominates the market and is expected to grow at a CAGR of 27.83% during the forecast period. In addition to the plastic pet bottles, maple water and other comparable beverages are frequently sold in glass bottles in supermarkets, convenience stores, and internet marketplaces, among other distribution channels. Bottles are adaptable to consumer needs because they may be made in various sizes, shapes, or colors based on the specifications and can be branded with the production company's logo. Most maple water bottles come in multiple colors and finishes, including clear, frosted, and colored options. They are often constructed of glass and plastic, which can be easily molded into any shape.

On The Basis Of Distribution Channel

By distribution channel, the global maple water includes Hypermarkets/Supermarkets, Convenience Stores, Specialty Stores, Online Retail Stores, and Others.

The Supermarkets/Hypermarkets segment dominates the market and is expected to grow at a CAGR of 31.32% during the forecast period. Supermarkets and hypermarkets account for a sizable portion of the distribution channel market in nations, including the United States, Saudi Arabia, South Africa, India, Columbia, Argentina, and Brazil. Expanding supermarket/hypermarket chains like Walmart, Kroger, and Target, among others, are hastening the distribution of multi-brand goods. The distribution networks of supermarkets and hypermarkets are being expanded in developing nations in Southeast Asia and South America by countries like Colombia, boosting the sale of maple water and sparkling maple water beverages.

Recent Developments

• July 2022 - Loblaws subsidiary Shoppers Drug Mart announced a major beauty launch in partnership with Oceanworks, strengthening its commitment to sustainable packaging.
• June 2022 - Maple3 launched its new organic sparkling maple water range.
• May 2022 - Loblaw Companies Limited completed the acquisition of Lifemark Health Group.