Maternal Mental Health Market Size, Share & Trends Analysis Report By Disease Indication (Postpartum Depression, Dysthymia, Pregnancy and Postpartum General Anxiety, Pregnancy and Postpartum OCD, Birth-Related PTSD, Others), By Treatment (Antidepressants, Interpersonal Psychotherapy (IPT), Cognitive Behavioral Therapy (CBT), Others) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2025-2033

Global Maternal Mental Health Market Insights

The global maternal mental health market size was valued at USD 13.34 billion in 2024 and is projected to grow from USD 18.73 billion in 2025 to reach USD 61.91 billion by 2033, exhibiting a CAGR of 16.1% during the forecast period (2025-2033).

Maternal mental health refers to a mother’s emotional, psychological, and social well-being during pregnancy, childbirth, and the postpartum period. It includes conditions such as postpartum depression, anxiety, and mood disorders that can impact both the mother and baby’s well-being. Proper support, early diagnosis, and treatment are essential for ensuring a mother’s well-being and fostering a healthy parent-child relationship.

The global market is experiencing significant growth owing to increasing funding from governments to lower the rates of maternal mortality, rising rates of postpartum depression, and programs that have been initiated by growing awareness programs that focus on mental well-being before and during pregnancy.

The below chart shows the timing and onset of anxiety and depression in new mothers

Source: Straits Research, Maternal Mental Health Leadership Alliance Inc.

According to an article published in October 2024, 40.0% of women experience symptoms of maternal mental disorders after childbirth, driving the demand for effective mental well-being management. Moreover, growing awareness and increased attention to maternal well-being, both before and after childbirth, are further fueling the market expansion.

Maternal Mental Health Market Trends

Increasing focus on postpartum depression (PPD)

Postpartum depression (PPD) is receiving heightened attention as awareness grows regarding its profound impact on mothers, infants, and even family members. With rising cases of PPD among women, healthcare providers are prioritizing routine screening and early intervention to improve maternal health outcomes.

• For instance, a study published in NCBI in July 2023 estimated that approximately 10-20% of mothers experience PPD, highlighting it as a significant public well-being concern.
• Likewise, in October 2022, according to the article published in Postpartum Depression.org, approximately 1 in 10 women will experience postpartum depression after giving birth, with few studies reporting 1 in 7 women.

The increasing prevalence of PPD underscores the urgent need for effective management strategies, driving the growth of the global maternal mental health market.

Maternal Mental Health Market Growth Factors

Telehealth services for maternal mental health

The adoption of telehealth services for maternal mental health is growing rapidly, driven by digital well-being platforms that make counseling and psychiatric support more accessible, particularly for new mothers in rural or underserved areas. These services bridge the gap by providing an alternative to in-person visits, ensuring timely mental health intervention.

Many telemedicine providers have integrated maternal mental well-being care into their service offerings to address the increasing demand.

• For instance, Maven Clinic, a leading digital health platform, provides teletherapy, psychiatric consultations, and on-demand emotional support for postpartum women. The platform also offers virtual coaching, lactation consultations, and personalized mental well-being programs, ensuring comprehensive maternal care through a convenient and accessible digital framework.

The rise of virtual care is significantly improving mental well-being accessibility, reducing disparities, and ensuring timely intervention for mothers who might otherwise struggle to receive in-person support.

Expansion of perinatal mental health screening in pediatric settings

Pediatricians are increasingly incorporating perinatal mental health screenings into routine infant check-ups to identify postpartum depression early. This proactive approach ensures timely intervention, benefiting both mother and child by addressing mental well-being concerns before they escalate.

• For example, according to an NCBI research study published in October 2022, the American Academy of Pediatrics (AAP) recommends that pediatricians screen mothers for postpartum depression (PPD) during infant check-ups.

This expansion of maternal mental health screenings acknowledges the crucial link between maternal well-being and child development. By integrating mental health assessments into pediatric care, healthcare systems are fostering better long-term outcomes for families, further driving demand for maternal mental well-being services.

Market Restraining Factors

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The lack of routine screenings during prenatal and postnatal visits often results in these disorders going undetected until they reach a critical stage, delaying timely intervention. One of the primary reasons for this issue is the lower priority given to maternal mental well-being compared to physical health, particularly in underdeveloped regions where healthcare resources are limited.

Moreover, inadequate training for healthcare professionals in recognizing and addressing maternal mental well-being concerns further contributes to underreporting and undertreatment. Without proper identification and treatment, maternal mental health conditions can have long-term consequences for both the mother and child, affecting emotional well-being, parent-child bonding, and overall family well-being.

Addressing these challenges requires increased awareness, improved healthcare policies, and enhanced training programs to ensure early detection and effective management of maternal mental health disorders.

Market Opportunity

Government funding and policy support

Recognizing the critical role of maternal mental health in overall public health, governments worldwide are expanding funding and policy support. Many countries are integrating maternal mental well-being programs into national healthcare systems, enhancing access to screening and treatment services.

• For example, the U.K.'s National Health Service (NHS) increased funding for perinatal mental well-being services, providing specialized care for mothers. In 2023, approximately 66,000 women with moderate to severe perinatal mental health conditions received access to specialist community care.

Such initiatives aim to improve long-term health outcomes, reduce disparities in care, and further create opportunities for maternal mental well-being services.

Regional Insights

North America: Dominant region with 41.49% market share

North America holds a dominant position in the global maternal mental health market, driven by its strong healthcare and pharmaceutical industries, extensive government support, and widespread access to perinatal mental health services. The region benefits from well-structured policies, such as Medicaid coverage for postpartum mental well-being under the American Rescue Plan Act, ensuring broader accessibility to essential treatments.

Moreover, corporate investments in workplace mental health programs are on the rise, with companies prioritizing maternal well-being through extended parental leave and therapy support. The presence of leading digital therapy platforms, such as Maven Clinic and NOCD, further enhances accessibility to teletherapy and psychiatric consultations.

Asia Pacific: Fastest growing region with the highest market CAGR

Asia-Pacific is projected to experience the fastest CAGR, fueled by increasing government initiatives, growing awareness of perinatal mental health, and rapid advancements in digital healthcare solutions. Countries such as Japan and Australia have implemented national postpartum depression screening programs, improving early diagnosis and access to treatment across healthcare facilities. Moreover, the rising corporate focus on workplace mental health is driving demand for maternal mental well-being support programs, ensuring better emotional well-being for new mothers in professional environments.

Countries Insights

• U.S.– The U.S. maternal mental health market is expanding due to the high prevalence of postpartum depression, affecting nearly 600,000 new mothers annually. Government initiatives, such as expanded Medicaid coverage under the American Rescue Plan Act, are improving access to care. Moreover, employer-led wellness programs and the rise of digital therapy platforms like Maven Clinic are enhancing mental health support, ensuring better maternal well-being through accessible and structured services.
• Germany– As Europe’s largest economy, Germany has seen fluctuating mental health trends during and after the COVID-19 pandemic. A study using GEDA and COVIMO survey data revealed an initial decline in depressive symptoms in 2020, followed by a persistent rise through 2021 and 2022. This prolonged impact underscores the urgent need for sustained maternal mental well-being support, prompting increased governmental and healthcare interventions to improve long-term mental health care.
• France- France’s maternal mental health market is driven by its prominent government guidelines. The country has implemented services like the Protection Maternelle et Infantile (PMI), offering free support to families from pregnancy until the child's third birthday, including preventive care and home visits. Such efforts taken by the government and healthcare providers are improving perinatal mental well-being services across the country.
• China - China has witnessed a growing focus on postpartum depression, affecting approximately 18% of new mothers, as highlighted in a BMJ study (August 2024). To address this, PPD screening and management have been integrated into pediatric care, leveraging pediatricians’ regular contact with mothers during well-child visits. This proactive approach ensures early detection and timely intervention, improving both maternal and child health outcomes and strengthening the regional market growth.
• India – India's maternal mental health market is shaped by its pharmaceutical sector and rising public awareness. According to the International Journal of Community Medicine and Public Health (December 2023), antenatal depression affects 9.8% to 36.7% of pregnant women, while antenatal anxiety impacts 55.7%. This growing concern has intensified research and policy efforts, pushing for better screening, mental well-being programs, and accessibility to care across urban and rural settings.
• Japan - Japan faces a pressing maternal mental health challenge, with 14% of women experiencing postpartum depression within the first month after childbirth. Alarmingly, suicide accounts for 30% of maternal deaths within the first year postpartum, according to Wiley Library (May 2024). This highlights the critical role of primary care physicians and the necessity for interdisciplinary collaboration, emphasizing the need for improved mental well-being support and intervention strategies.
• Brazil - Brazil's maternal mental health market is expanding due to rising awareness and government efforts to integrate mental health into maternal care. The Programa de Saúde Mental Materna initiative and the expansion of digital mental health platforms, such as Vitalk, are improving support. Moreover, increasing training for healthcare professionals in perinatal mental well-being is driving early intervention and better treatment outcomes across the country.

Analyst Opinion

As per our analyst, the global maternal mental health market is experiencing robust growth, driven by increased awareness, innovative digital health solutions, and government policy support. Postpartum depression and anxiety affect millions of women worldwide, creating a pressing need for accessible mental well-being care. Emerging technologies, including telehealth services, AI-driven platforms, and novel therapeutics, are revolutionizing the way support is delivered, enhancing both reach and effectiveness.

Despite these advancements, the market faces several challenges, including inadequate screening, the stigma surrounding mental well-being, and a lack of trained healthcare professionals equipped to address perinatal mental well-being issues. Many regions still lack sufficient infrastructure and resources to effectively meet the demand for maternal mental well-being services, particularly in rural and underserved areas.

However, continued investments in technology, workforce training, and public health initiatives are crucial to overcoming these barriers. Moreover, there is a growing emphasis on addressing mental well-being in the workplace, with companies expanding benefits such as postpartum therapy coverage and flexible return-to-work policies. These efforts not only support maternal mental well-being but also create opportunities for growth within the market.

Segmentation Analysis

The global maternal mental health market is segmented into disease indication and treatment.

By Disease Indication

The pregnancy and postpartum OCD segment leads the global maternal mental health market due to its high prevalence among new mothers. Women experiencing this condition often face intrusive thoughts and compulsive behaviors centered around their baby's safety, resulting in distress and impaired daily functioning.

• For instance, a study published by the MGH Center for Women's Mental Health in September 2022 found that OCD rates increased from 7% to 11% in the perinatal period, with peak prevalence occurring around eight weeks postpartum.

As awareness and diagnosis rates rise, demand for specialized maternal mental well-being treatments targeting OCD is expected to drive market growth.

By Treatment

Interpersonal Psychotherapy (IPT) dominates the global maternal mental health market due to its well-established efficacy in treating perinatal mood disorders, including postpartum depression and anxiety. IPT focuses on improving communication and interpersonal relationships, helping new mothers manage emotional stressors effectively.

The therapy is widely recommended by healthcare providers as a first-line treatment, particularly for women seeking non-pharmacological interventions. With the increasing adoption of IPT in maternal mental well-being programs and digital therapy platforms, the demand for this treatment is expected to grow, further strengthening its market leadership.

Company Market Share

Key players in the industry are focusing on adopting key business strategies, such as strategic collaborations, product approvals, acquisitions, and product launches, to gain a strong foothold in the market. Companies are also investing in R&D to innovate and introduce new solutions that address evolving maternal mental health needs. Partnerships with healthcare providers and digital platforms are becoming increasingly important for enhancing service delivery.

Canopie: An emerging player in the global maternal mental health market

Canopie is a pioneering digital health company dedicated to providing accessible and comprehensive mental health support for expecting and new mothers. By offering a personalized, evidence-based program, Canopie empowers mothers with the tools they need to navigate the emotional and psychological challenges of pregnancy and postpartum life.

Recent developments by Canopie:

• In August 2024, Canopie secured nearly $3.7 million in funding to expand its services, aiming to collaborate with healthcare providers, nonprofit organizations, and government programs to enhance maternal mental health care.

Recent Developments

• July 2024 – March of Dimes announced a collaboration with Mammha, a digital behavioral health solution, to enhance maternal mental health outcomes. This partnership aims to provide mental health screenings and support to families in neonatal intensive care units (NICUs) across select sites, with plans for future expansion.