Research Methodology – Maternity Wear Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Maternity Wear Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Maternity Wear Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share:
- Total number of pregnancies in a specific region per year
- Percentage of pregnant women who prefer maternity wear
- Average amount spent for maternity wear per pregnancy
- Penetration of online shopping for maternity wear
- Preference for local brands vs international brands in maternity wear market
- Number and growth of maternity wear stores and online platforms
- Impact of celebrity pregnancies on the market size
- Income levels and spending capacity of the target population
Key Market Indicators:
- Birth rate in the target region
- Disposable income of consumers
- Online shopping trends in maternity wear
- Consumer preference for style, comfort, and functionality in maternity wear
- Market size of maternity direct-to-consumer brands
- Gender-specific product demand: maternity lingerie, tops, bottoms, dresses, etc.
Growth Trends:
- Rise in consumer spending on maternity wear
- Increasing demand for fashionable and comfortable maternity wear options
- Growth of online maternity wear market
- Trend of working women maintaining a professional wardrobe during pregnancy
- Rise in celebrity influence on maternity fashion and the impact on consumer buying behavior
- Influence of social media and maternity focused blogs/vlogs channels
- Innovation in maternity wear materials and design
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Maternity Wear Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Maternity Wear Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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