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Mayonnaise Market Size, Share & Trends Analysis Report By Type (Egg Mayonnaise, Eggless Mayonnaise), By Category (Flavoured, Plain), By Distribution channel (Store Based, Non-Store-Based) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2025-2033

Report Code: SRFB56996DR
Last Updated : March 07, 2025
Author : Vrushali Bothare
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Mayonnaise Market Size

The global mayonnaise market size was valued at USD 13.53 billion in 2024 and is expected to reach from USD 14.08 billion in 2025 to USD 20.08 billion in 2033, growing at a CAGR of 4.53% over the forecast period (2025-2033).

Mayonnaise is an emulsion of oil, egg yolk, and an acid, either vinegar or lemon juice. Many variants use additional flavorings. The color varies from near-white to pale yellow, and its texture from a light cream to a thick gel. Mayonnaise, colloquially referred to as "mayo," is a dense, creamy sauce with a rich and tangy taste commonly used on sandwiches, hamburgers, composed salads, and French fries. It also forms the base for other sauces, such as tartar sauce, fry sauce, remoulade, salsa golf, ranch dressing, and rouille.

The global market is growing due to evolving consumer preferences, rising fast-food consumption, and increasing demand for healthier alternatives like egg-free and low-fat mayonnaise. Globalization of food culture has boosted the popularity of different mayonnaise-based dressings. Companies are introducing organic, flavored, and vegan options to cater to diverse dietary needs. The rise of e-commerce and home cooking trends also supports market expansion.

Market Trends

The emerging trend in the worldwide market is the flavor explosion

Manufacturers increasingly concentrate on novel and intriguing flavor profiles as the global mayonnaise market undergoes a "flavor explosion." Mayonnaise is being reinvented with various additives, from savory aioli and truffle to spicy sriracha and chipotle, so it is no longer limited to classic tastes. This trend satisfies changing customer tastes and wants more unique and exciting dining experiences. A classic condiment is given new life by the burst of taste, creating new applications in salads, sandwiches, dips, and sauces. This emphasis on distinctive and potent flavors is a significant factor propelling the market's expansion by drawing in new customers and rekindling interest in this adaptable condiment.

  • In February 2023, Heinz added three new flavors to its Mashup line, including barbecue, mustard, and sriracha variants. Heinz has combined Good mayonnaise with other sauces in response to customer input. MayoRacha, a Sriracha and mayonnaise mixture, has a hot, acidic, and sweet flavor.

Rising purchasing power of consumers

Market growth is also aided by increased product demand from several health advantages, such as vitamin E and omega-3 fatty acids, which help reduce the risk of heart disease. In addition, the creation of eggless mayonnaise made by substituting other vegan ingredients, including mustard, lime, garlic, and roasted eggplant, for the egg yolk is propelling market expansion. Accordingly, launching new product types with unique flavors like tandoori, cheese, garlic, pepper, mint, and sour pickles is beneficial to market expansion. Other factors anticipated to drive market growth include the growing demand for ready-to-eat (RTE) meals, shifting lifestyles, the increasing impact of Western cuisine on culinary traditions, and rising consumer buying power.


Mayonnaise Market Growth Factors

Health and wellness trends

Consumers are increasingly conscious of their dietary choices, leading to a surge in demand for healthier mayonnaise alternatives. This includes low-fat, reduced-calorie, and even vegan or egg-free options. Manufacturers are responding by developing products that cater to these health-conscious consumers, often highlighting ingredients like plant-based oils, reduced sodium content, and natural flavors. This focus on health and wellness is a niche trend and a mainstream driver of innovation and growth within the market. It pushes manufacturers to reformulate existing products and introduce new, healthier varieties to meet evolving consumer preferences.

  • February 2022: NotMayo is a plant-based mayonnaise that Kraft Heinz developed in partnership with TheNotCompany, Inc. It employs chickpea flour, among other ingredients, to produce a smooth and creamy texture comparable to conventional mayonnaise made with eggs.

Growth of the food service and retail

Mayonnaise is flexible in various food service applications, from inventive sauces and dips to traditional sandwiches and burgers. Mayonnaise demand is growing along with the food service industry. Similarly, the retail industry ensures that consumers can quickly obtain mayonnaise. As supermarkets, hypermarkets, and online shopping platforms proliferate, mayonnaise products become more accessible, boosting sales and expanding the market. Mayonnaise's market expansion is fueled by its ubiquitous availability in both food service and retail channels, guaranteeing steady demand for the product.

  • According to Unilever, Hellmann's flavored mayonnaise range saw remarkable growth in 2023, with sales nearly doubling. This surge reflects the brand's success in capitalizing on the rapidly expanding flavored mayonnaise market.

Restraining Factors

High fat and calorie content

Consumers are actively looking for lower-fat and lower-calorie alternatives in a growing world of health consciousness. Potential customers may be turned off by the idea that it is harmful, which could restrict its ability to grow its market share. Mayonnaise manufacturers are pressured to innovate and provide healthier choices to preserve market share as consumers' awareness of nutrition and healthy eating practices increases, and the desire for lighter, healthier condiments rises. This health issue is a restraint that could impede the market's overall expansion for mayonnaise.

  • In January 2025, According to the European Society of Cardiology, the new study was led by Professor Viviany Taqueti, Director of the Cardiac Stress Laboratory at Brigham and Women's Hospital and Faculty at Harvard Medical School, Boston, USA. For every 1% increase in fatty muscle fraction, there was a 2% increase in the risk of CMD and a 7% increased risk of future serious heart disease, regardless of other known risk factors and body mass index.

Market Opportunity

Target specific dietary needs

There is a great chance for mayonnaise producers to accommodate certain dietary requirements due to the rising incidence of allergies and dietary restrictions. Customers are actively searching for appropriate condiments if they are looking for gluten-free, dairy-free, egg-free (vegan), or other allergy-friendly solutions. By creating mayonnaise products that satisfy these particular dietary needs, producers can take advantage of a developing market niche. Businesses can draw in customers who might not have previously been included in the category by properly labeling and promoting these specialty mayonnaise types, growing their clientele, and propelling market expansion. Mayonnaise is not an exception to the food industry's growing emphasis on diversity and dietary accommodations.

  • In June 2020, O’dang Foods Expands Into a New Product Category With The Launch of the Egg-Free, Dairy-Free, Flavor Vegan Mayo Line.
Study Period 2021-2033 CAGR 4.53%
Historical Period 2021-2023 Forecast Period 2025-2033
Base Year 2024 Base Year Market Size USD 13.53 billion
Forecast Year 2033 Forecast Year Market Size USD 20.08 billion
Largest Market North America Fastest Growing Market Asia Pacific
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Regional Insights

North America leads the global market due to a strong preference for convenience foods, a well-established culinary tradition, and a high demand for versatile condiments. The region's advanced retail infrastructure, including supermarkets, hypermarkets, and online grocery platforms, ensures easy accessibility of various mayonnaise products. The growing trend of health-conscious eating has led to an increased demand for organic, low-fat, and plant-based mayonnaise options.

Additionally, North American consumers are highly receptive to new flavors and innovative product formulations. The presence of major mayonnaise manufacturers further strengthens the market, driving continuous product innovation and expansion.

Canada Mayonnaise Market Trends

The increasing shift towards plant-based diets in Canada is driving demand for egg-free mayonnaise alternatives. Consumers are looking for healthier, allergen-free, and environmentally friendly options. In January 2025, Hellmann’s Canada rebranded its Vegan Mayo to Plant-Based Mayo to appeal to a broader audience, including flexitarians and those interested in plant-based eating. This strategic move aligns with the rising trend of plant-based food consumption across the country.

Asia Pacific: Rapid expansion fueled by emerging markets

Asia-Pacific is experiencing rapid growth in the global market due to increasing urbanization, rising disposable incomes, and evolving dietary preferences influenced by Western cuisine. The growing middle class in countries like China, India, and Indonesia is creating lucrative opportunities for mayonnaise producers. The region's expanding modern retail infrastructure, including supermarkets, convenience stores, and e-commerce platforms, has made mayonnaise more accessible to consumers.

Additionally, manufacturers are introducing regionally inspired mayonnaise flavors to cater to diverse palates. The increasing popularity of fast food and ready-to-eat meals in Asia further propels the demand for mayonnaise, making it a high-potential market.

Countries Insights

  • Japan: Japan’s mayonnaise market is driven by innovation and unique product offerings that cater to changing consumer preferences. In December 2024, convenience store chain Lawson launched 'Nomu Mayo' or 'Drinkable Mayonnaise,' targeting dedicated mayonnaise lovers with a unique chilled beverage concept. The product is packaged luxuriously, reflecting Japan’s premium convenience store culture.
  • India: India’s mayonnaise market is expanding due to increased demand for international condiments and rising mayonnaise exports. However, health concerns have led to stricter regulations. In October 2024, the Telangana state government imposed a one-year ban on raw egg-based mayonnaise after a food poisoning incident resulted in one fatality and 15 illnesses. The ban aims to mitigate health risks associated with raw egg mayonnaise, which has been linked to foodborne illnesses.
  • United Kingdom: The UK mayonnaise market is shifting towards plant-based and clean-label products to meet consumer demand for sustainable and allergen-free options. In April 2022, Ulrick & Short and Silverson Machines collaborated to develop a plant-based mayonnaise formulation. The project utilized Ulrick & Short’s clean-label egg replacement technologies and Silverson’s high-viscosity in-line mixers to create a smooth, high-quality plant-based alternative.
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Mayonnaise Market Segmentation Analysis

The global mayonnaise market is segmented into type, packaging type, and distribution channel.

By Type

The egg mayonnaise segment dominated the market with the largest market revenue. A traditional and adaptable condiment, egg mayonnaise is frequently used in salads, sandwiches, and as a foundation for different sauces. It is a popular choice among customers due to its rich and creamy texture and the gratifying flavor of eggs. Egg mayonnaise's market domination has also been aided by its extensive availability in food service and retail channels. Because of this, egg mayonnaise is still a common home staple and an essential component of many recipes.

By Category

Flavoured segment captures the largest market share. Consumers' desire for novel and distinctive flavor sensations is fueling the market for mayonnaise types other than the conventional plain kind. Mayonnaises with a variety of flavors, ranging from acidic and herbaceous to spicy and smokey, satisfy this craving for gastronomic exploration. For producers who provide a wide and enticing selection of flavored mayonnaise products, this boost in demand results in better sales and profits. Its financial domination is further supported by the fact that flavored mayo is so versatile, being used in everything from gourmet sauces to sandwiches and dips.

By Distribution Channel

Store Based segments accounted for the largest market revenue. Supermarkets, hypermarkets, and grocery shops are examples of store-based distribution channels that currently account for the majority of the worldwide market's sales. Customers may visually peruse and contrast different mayonnaise brands and types in these physical establishments, which is an important consideration for a product that is frequently bought based on familiarity and taste preferences. Due to their extensive reach and capacity to provide competitive prices and exclusive offers, these stores are the go-to place for many customers to purchase, which generates substantial profits for producers.

Market Size By Type

Market Size By Type
Egg Mayonnaise Eggless Mayonnaise

Company Market Share

The global mayonnaise market is moderately fragmented, with key companies focusing on product innovation and expansion to meet diverse consumer demands. In the condiment sector, major players are enhancing their product lines with flavored and plant-based mayonnaise to cater to evolving dietary trends. Companies are also expanding their distribution networks through both store-based and non-store-based channels to increase market penetration. These advancements, along with regional flavor adaptations and health-focused formulations, are driving competition across a moderately fragmented global market.

Unilever PLC: An emerging player in the market

Unilever PLC, a multinational consumer goods company, holds a significant position in the global market, primarily through its well-known brands Hellmann's and Best Foods. The company's extensive product portfolio, including traditional, flavored, and plant-based mayonnaise offerings, caters to a wide range of consumer preferences. Unilever's strong distribution network, coupled with effective marketing strategies and continuous product innovation, has solidified its leading market share. The company's focus on sustainability and health-conscious options further enhances its competitive edge.


List of key players in Mayonnaise Market

  1. Nestlé SA
  2. Ajinomoto Co., Inc.
  3. McCormick & Company, Inc.
  4. Kraft Heinz Company
  5. Unilever PLC
  6. Dr. Oetker
  7. American Garden
  8. Cibona Foods
  9. Del Monte
  10. Duke'S
  11. Kenko Mayonnaise
  12. Ken's Foods
  13. Mrs. Bector's Cremica
  14. Oasis Foods
  15. Remia International
  16. Scandic Food India
  17. Stokes Sauces
  18. Tina
  19. C.F. Sauer Company (Duke’s)
  20. EFKO Group
  21. AAK Foodservice
  22. Ros Agro Group
  23. Kewpie Corp.
  24. Essen Production AG
Mayonnaise Market Share of Key Players

Recent Developments

  • November 2024- Ayoh Foods, a new mayonnaise brand with a variety of flavored mayonnaises, was introduced by cookbook author Molly Baz. To assist its launch and brand collaborations, the company has teamed up with Isetta, a marketing and public relations firm.
  • July 2024- Hellmann's and Tajín collaborated to create a Chilli Lime Mayonnaise Dressing, which combines the traditional mayo flavor with Tajín's fiery seasoning. Customers looking for stronger flavors for their meals are served by this product.

Analyst Opinion

As per our analyst, the market is expected to develop steadily due to changing customer tastes for novel flavors and healthier options.  A major trend that is drawing in a wider customer base is the flavor explosion, which includes innovative varieties like sriracha and truffle. There are a lot of chances for manufacturers due to the growing demand for plant-based and low-fat substitutes, which is being driven by growing health consciousness. The retail and catering industries continue to be important catalysts, guaranteeing broad product availability.

Although having a lot of fat and calories is a drawback, this can be lessened with clever innovation in healthier formulas. North America is leading the way in regional growth, while Asia-Pacific is expanding quickly as a result of urbanization and shifting dietary patterns. Type, category, and distribution channel segmentation reveal that store-based sales, flavored variations, and egg mayonnaise are the most popular. Future market performance depends on utilizing new market trends and adjusting to dietary requirements.


Mayonnaise Market Segmentations

By Type (2021-2033)

  • Egg Mayonnaise
  • Eggless Mayonnaise

By Category (2021-2033)

  • Flavoured
  • Plain

By Distribution channel (2021-2033)

  • Store Based
  • Non-Store-Based

Frequently Asked Questions (FAQs)

What is the current size of the global mayonnaise market?
The global mayonnaise market size was valued at USD 13.53 billion in 2024 and is expected to reach from USD 14.08 billion in 2025 to USD 20.08 billion in 2033, growing at a CAGR of 4.53% over the forecast period (2025-2033).
The growth of the food service and retail sectors, along with the increasing emphasis on health and wellness trends, are key drivers of growth in the global market.
Asia-Pacific is experiencing rapid growth in the global mayonnaise market due to increasing urbanization, rising disposable incomes, and evolving dietary preferences influenced by Western cuisine.
The leading players in the global market Nestlé SA, Ajinomoto Co., Inc., McCormick & Company, Inc., Kraft Heinz Company, Unilever PLC, Dr. Oetker, American Garden, Cibona Foods, Del Monte, Duke'S, Kenko Mayonnaise , Ken's Foods etc,
The egg mayonnaise segment dominated the market with the largest market revenue.


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