The global medical kiosk market size was valued at USD 1.5 billion in 2023 and is projected to reach USD 5.7 billion by 2032, registering a CAGR of 15.2% during the forecast period (2024-2032). The industry is expected to experience significant expansion due to the growing acceptance of digital health.
Medical kiosks are computerized and electronic devices. Certain functions serve as patient check-in stations at hospitals or doctors' offices. The global medical kiosk market has experienced substantial expansion and change in recent years. This can be attributed to the rising demand for convenient and efficient services, technological advancements, and the increasing focus on patient-centered care. These self-service kiosks are essential parts of the overall ecosystem, providing a diverse array of advantages to both physicians and patients.
The expansion of the medical kiosk market growth is propelled by several factors, such as the escalating need for self-service and other solutions, the expanding acceptance of digital healthcare, and the growing incidence of chronic diseases. The increasing incidence of chronic illnesses is also fueling the expansion of the market. Anticipated growth in the market is projected to persist in the upcoming years, propelled by these elements in addition to the advancement of novel and inventive medical kiosk technologies.
The healthcare industry is experiencing growth as AI-enabled kiosks become increasingly popular. In 2019, Ping An Good Doctor, a prominent player in the Chinese health-tech sector, expanded the reach of its AI-driven "One-Minute Clinics" to eight cities and provinces in China. The solitary booth in a public spot received a favorable response from the local population. Furthermore, "one-minute booths" have been put in pharmacy communities and enterprises like the Shanghai Volkswagen plant.
In addition, introducing health ATMs at hospitals can decrease the facility's expenditures. Self-check-ins obviate the hospital's need to utilize physical documents, organize the forms, and sift through piles of paperwork to locate a patient's information. Furthermore, it enables nurses to allocate more time to patient care instead of engaging in administrative duties. The Alliance for Integrated Care of New York (AICNY) experienced a 6% decline in inpatient expenses over the first three quarters of 2018. Implementing tele-triage kiosks in group homes for individuals with intellectual and developmental impairments resulted in an 11% reduction in emergency room visits and a 7% drop in hospital admissions. Patients who use telemedicine kiosks have a reduced likelihood of visiting the emergency room by 80%.
Moreover, adopting health ATMs is facilitated by increasing government and private investment and corporate social responsibility (CSR) initiatives. In November 2020, Tata Trusts established the Swasth Chandrapur screening and awareness kiosk at the Government Medical College in Chandrapur. The event will offer complimentary screenings for diabetes, hypertension, breast, cervical, and oral cancer and regular health check-ups for both inpatients and outpatients.
The global medical kiosk market encounters substantial obstacles due to strict rules that control its utilization. These restrictions, which differ significantly from country to country, encompass stringent adherence to health and safety requirements, data privacy legislation, and approvals for medical devices. Medical kiosks in the United States must comply with the Health Insurance Portability and Accountability Act (HIPAA), which guarantees the safeguarding of patient data. The General Data Protection Regulation (GDPR) sets further data privacy rules throughout the European Union. In addition, the operational complexity is increased by the requirement for continuous maintenance, upgrades, and thorough testing to ensure compliance with medical accuracy requirements.
Additionally, the presence of regulatory obstacles leads to higher expenses and longer timeframes for entering the market, which in turn deters investment and hampers innovation within the industry. Despite the potential advantages of medical kiosks in enhancing healthcare accessibility and efficiency, their widespread acceptance and commercial expansion are still impeded by regulatory obstacles.
The increasing incidence of chronic illnesses and the scarcity of medical practitioners are placing a strain on the existing healthcare workforce. Although there has been progress in overall health, the World Health Organization (WHO) has reported that the rising number of non-communicable diseases (NCDs) will have a significant impact. If the current trend continues, by approximately 2050, chronic illnesses like cardiovascular diseases, cancer, diabetes, and respiratory illnesses will make up 86% of the 90 million annual deaths. This represents a remarkable 90% increase in absolute numbers since 2019.
The AAMC's 2021 report assessed the supply of surgeons in all surgical fields in 2019 at 152,700. In addition, it forecasted a deficit of 15,800 to 30,200 surgeons by 2034 compared to the demand, which is a significant portion of the overall shortage of 37,800 to 124,000 physicians throughout the same timeframe. The AAMC's recently published 2024 study reveals that the projected deficit of physicians by 2036 has been revised to range from 13,500 to 86,000. This shortage includes an estimated shortfall of 10,000 to 19,900 surgeons, which accounts for up to 74% of the entire deficit.
In addition, implementing telemedicine technologies can effectively tackle these difficulties. Health kiosks provide a means to conduct virtual check-ups and consultations. This would alleviate the workload of physicians and contribute to substantial cost savings, driving market growth.
| Study Period | 2020-2032 | CAGR | 15.2% |
| Historical Period | 2020-2022 | Forecast Period | 2024-2032 |
| Base Year | 2023 | Base Year Market Size | USD 1.5 billion |
| Forecast Year | 2032 | Forecast Year Market Size | USD 5.7 billion |
| Largest Market | North America | Fastest Growing Market | Europe |
The global medical kiosk market share is bifurcated into North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America.
North America is the most significant global medical kiosk market shareholder and is estimated to grow at a CAGR of 15.4% over the forecast period. The market in North America is projected to have a dominant position due to factors such as the strategic presence of significant companies, technological advances, and increasing demand for digital health. Based on the Kiosk Marketplace Census Report 2020, over 50% of hardware manufacturers worldwide are in the United States. North America is considered a growth hub for creative technology-driven enterprise business models because of its startup ecosystem and local enterprises' rapid adoption of technological solutions. It is widely assumed that this will create opportunities for economic expansion in the region. The Americans with Disabilities Act has facilitated the creation of digital Medical Kiosks accessible to end users with hearing, vision, and mobility impairments.
Similarly, ergonomic enhancements and accessibility for all demographic groups will persistently generate fresh opportunities for market participants in the Medical Kiosks industry. The operator of the Biometric Health Kiosk has announced that Babylon Health, an AI chatbot located in the United Kingdom, has led a USD 30 million Series B funding round for Higi, a United States-based company. The funding will be used to enhance digital evaluation capabilities. Higi's kiosks enable users to quantify and monitor various measurements.
Additionally, these kiosks are strategically located within a five-mile radius of 73% of the population in the United States. Over 62 million individuals have successfully conducted more than 335 million biometric evaluations. Due to the excessive costs associated with the United States healthcare system, implementing medical kiosks would enhance accessibility to healthcare services. These kiosks will be strategically located, promoting the regional market's expansion. Thus, the North American region is expected to experience growth in the studied market due to the factors above.
Europe is anticipated to exhibit a CAGR of 15.7% over the forecast period. Various factors are responsible for driving the medical kiosk industry in Europe. The main factors driving the growth of healthcare digitization and the adoption of telemedicine services are efficient patient management and reduced healthcare expenses. The increasing number of elderly individuals and the growing occurrence of long-term illnesses require effective healthcare delivery systems, increasing the demand for such solutions. Medical kiosks' functionality and user experience are improved through technological developments in touchscreens, sensors, and AI, promoting greater adoption.
Moreover, the requirement for maintaining a safe physical distance and the preference for services that minimize contact, mainly due to the COVID-19 epidemic, has expedited adoption of these self-service terminals. Government policies and financing supporting hospital infrastructure improvements are also essential. Furthermore, emphasizing enhancing patient involvement and providing self-service alternatives aligns with the growing consumer inclination towards convenient and instant availability of healthcare services, fueling the market's expansion.
The Asia-Pacific region is projected to experience the most rapid growth in the market because of the rising government expenditure on IT infrastructure and the increasing number of digital health startups in the area. In September 2021, Fullerton Health, a company that offers healthcare solutions for businesses, introduced a telemedicine kiosk to assist migrant workers in Singapore. This automated medical kiosk autonomously administers medications to users following the doctor's authorization in a remote consultation.
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The global medical kiosk market is segregated based on type and end user.
The market is segmented based on type: Check-In Kiosks, Payment Kiosks, Way Finding Kiosks, Telemedicine Kiosks, Self-Service/ Informative Kiosks, and Others.
The self-service kiosk segment dominated the market in 2023. The expansion of this category is anticipated to be propelled by the rising demand for online and immediate services due to the widespread adoption of touchscreen technology in diverse industries. Moreover, the market expansion is driven by customers' favorable reactions toward self-service technologies.
The telemedicine kiosk segment is the fastest growing. Shortly, they will become an essential component of healthcare systems and initiatives. Healthcare practitioners can utilize communication technology to provide remote treatment to patients. They have the potential to decrease expenses associated with patient treatment and minimize the need for unnecessary hospital visits and waiting periods.
The payment kiosk sector is the second largest. Utilizing biometrics and facial recognition to accept payments via hospital kiosks has become a significant trend fueling this sector's expansion. In addition, introducing 5G technology will enable hospitals to expedite payment processing.
Based on end users, the market is divided into Hospitals, Speciality Clinics, Pharmacies, and Others.
The hospital segment dominated the market in 2023. The growth of this category is projected to be favored by the high number of patients and the increasing demand to improve workflow efficiency and decrease waiting times. Moreover, the growth of the category is being enhanced by the rising investment of hospitals in digital health technologies.
The specialty clinics segment is the fastest growing. The category includes clinics specializing in sexual health and cancer, where patients are referred from primary care and outpatient clinics in hospital departments. Emergency Departments (EDs) are specialized healthcare facilities that provide immediate medical care for acute conditions, including accidents and emergencies that occur within hospitals. According to a report released by the National Center for Biotechnology Information (NCBI), kiosks deployed in specialized clinics primarily dealt with cases related to sexual health. It is subsequently accompanied by breastfeeding, cancer, chronic kidney disease, HIV, mental health, and various other conditions.
The pharmacies segment is the second largest. Pharmacies play a crucial role in promoting the expansion of the global medical kiosk market. These kiosks, which are frequently incorporated inside pharmacy establishments, improve the availability of healthcare services by providing immediate health tests, prescription refills, and telemedicine consultations. Pharmacies utilize these kiosks to optimize operations, decrease patient waiting times, and expand their service offerings without requiring substantial staff increases. This ease appeals to a broader range of customers, especially in locations that lack sufficient healthcare services, such as underserved or rural regions. Furthermore, the data gathered via kiosks aids in enhancing patient management and providing tailored care. By adopting this technology, pharmacies are playing a vital role in the growth of the medical kiosk industry.
