Men’s Personal Care Market Size, Share & Trends

Research Methodology – Men’s Personal Care Market

At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Men’s Personal Care Market comprises the following key stages:

Market Indicator & Macro-Factor Analysis

Our baseline thesis for the Men’s Personal Care Market is developed by integrating key market indicators and macroeconomic variables. These include:

1 Factors considered while calculating market size and share

Consumer demographics: Age, income level, lifestyle, and geographical location.
Product range: Different types of personal care products like grooming products, skincare, haircare, etc.
Consumer trends: Preferences for organic, natural products, or luxurious brands, etc.
Competition: Number of competitors in the market, their product offerings, pricing strategy, etc.
Purchasing power of consumers: Analyzing the disposable income and spending habits of consumers.
Existing and potential market: Understanding the current market and potential growth areas.

2 Key Market Indicators

Sales volume and revenue: Current and past sales figures and revenue generated by men's personal care products.
Market penetration: Level to which a product is known and/or used in a particular market.
Consumption rate: Frequency of use or consumption of different types of male grooming products.
Market growth rate: Rate at which the market for men's personal care products is expanding.
Market trends: Identifying popular product types and consumer behavior.

3 Growth Trends

Increase in demand for organic and natural personal care products.
Rise in e-commerce sales of men's personal care products.
Growth in demand for men's skincare products, particularly anti-aging and sun protection products.
Increase in the days of men casting their focus on personal grooming and wellness.
Increased demand for multi-purpose products like BB and CC creams among men.

Secondary Research

Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Men’s Personal Care Market. Key inputs include:

Company-Level Information

Annual reports, investor presentations, SEC filings
Company press releases and product launch announcements
Public executive interviews and earnings calls
Strategy briefings and M&A updates

Industry and Government Sources

Country-level industry associations and trade bodies
Government dossiers, policy frameworks, and official releases
Whitepapers, working papers, and public R&D initiatives
Relevant Associations for the Men’s Personal Care Market

Market Intelligence Sources

Broker reports and financial analyst coverage
Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
Import/export trade data and tariff databases
Sector-specific journals, magazines, and news portals

Macro & Consumer Insights

Global macroeconomic indicators and their cascading effect on the industry
Demand–supply outlook and value chain analysis
Consumer behaviour, adoption rates, and commercialization trends

Primary Research

To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:

Expert Insights & KOL Engagements

Key Opinion Leader (KOL) Engagements
Structured interviews with executives, product managers, and domain experts
Paid and barter-based interviews across manufacturers, distributors, and end-users

Focused Discussions & Panels

Discussions with stakeholders to validate demand-supply gaps
Group discussions on emerging technologies, regulatory shifts, and adoption barriers

Data Validation & Business POV

Cross-verification of market sizing and forecasts with industry insiders
Capturing business perspectives on growth opportunities and restraints

Data Triangulation & Forecasting

The final step of our research involves data triangulation ensuring accuracy through cross-verification of:

Demand-side analysis (consumption patterns, adoption trends, customer spending)
Supply-side analysis (production, capacity, distribution, and market availability)
Macroeconomic & microeconomic impact factors

Forecasting is carried out using proprietary models that combine: