Research Methodology – Mental Wellness Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Mental Wellness Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Mental Wellness Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Prevalence and Incidence of mental health disorders globally and regionally.
- Market penetration of mental wellness products and services.
- Acceptance and awareness level of mental health issues in different geographical regions.
- Government spending on mental health services.
- Insurance coverage for mental health services.
- Number of mental health professionals and institutions.
- Growth and size of key competitors in the market.
- Trends in technology adoption such as teletherapy, online counselling, digital mental health apps etc.
- Size of related markets like pharmaceuticals, health and wellness, therapeutic services etc.
Key Market Indicators
- Growth in the number of individuals seeking mental health services.
- Changes in insurance coverage for mental health conditions.
- Rates of mental illness in different geographical locations.
- Increases or decreases in government funding for mental health resources.
- Market growth of technologies used for mental health care delivery.
- Demand for pharmaceutical products designed to treat mental health conditions.
- Growth of teletherapy and online counselling services.
- Adoption rates of mental health and wellness apps.
Growth Trends
- Increased acceptance of mental health conditions leading to a rise in demand for mental health services.
- Growth of digital mental health solutions such as online counselling and wellness apps.
- Increasing utilization of teletherapy services due to pandemic restriction and convenience.
- Rising prevalence of mental health conditions in youth and adults.
- Increasing investment in mental health startups.
- Increased research and development activities in the mental health sector.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Mental Wellness Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Mental Wellness Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
Get This ReportOur Clients:
