Mexico Online On-demand Home Services Market Size & Outlook, 2024-2032

Market Overview

The Mexico online on-demand home services market size is expected to grow at a CAGR of 16.6% during the forecast period 2021–2026.

The Mexico online on-demand home services market provides various services from the comfort of one's own home while also saving time and money. Further, these services increase the efficiency of bridging the gap between real-world services and immediate internet services. Due to its ease and accessibility, the demand for Mexico's online on-demand home services sector has recently exploded. 

Further, the demand is fuelled by the increasing rate of internet and smartphone penetration. Consumers can use a website or an application to access these home services. Domestic services, internet shopping, and transportation are all included in the home services.

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Market Dynamics

Digitization Boosts the Market Growth

The mobile commerce platform established by the online on-demand home services market is likely to enhance the market growth further. As the number of internet and smartphone users grows, so does the internet penetration. As a result, mobile and internet costs continue to drop. Mexico is expected to have more than 95 million internet users by 2025. The figure is likely to grow steadily in the coming years as 81 million internet users were already there in 2020. 

Households in Mexico have increasingly embraced the internet. According to the Institute of Statistics, Geography, and Informatics (INEGI), about 65.5 million Mexicans currently use the internet. As internet penetration rises in Mexico, all linked sectors, such as online on-demand services, are seeing rapid development and becoming more profitable.  

Regional Analysis

Due to favorable telecom reforms such as the right of access to information and communications technology, telecom, broadcast, broadband, and Internet services, and the creation of a public agency to provide broadcasting services, Mexico has seen significant growth in the number of internets and mobile phone users. It has drastically lowered the cost of data, hence accelerating the use of digital technologies. According to the Mexican Institute of Statistics, Geography, and Informatics (INEGI), around 65.5 million Mexicans currently have access to the internet. In cities such as Sonora, Baja, and California, more than 70% of the population uses the internet.

Further, the International Labour Organization estimates that Mexico employs over 2.3 million domestic workers, whereby 90% of them are women. Without any form of social protection, these laborers are badly underpaid. In order to solve this problem, Aliada Inc. developed an internet-based program that allows domestic employees to pick their work location and hours, as well as higher pay, healthcare, monthly bonuses, and other benefits. These factors have aided the emergence of on-demand start-ups in areas such as transportation and food delivery.

Uber is one of the most well-known on-demand service providers in Mexico, having grown to become a prominent player in the nation. For example, the firm has created a significant innovation in the product, which primarily consists of a real-time SOS system, safety monitoring, round-the-clock customer assistance, and a multivariable driver rating system, among other features. Uber has also announced a USD 6.8 billion investment in ten New Mexico cities, bringing the total number of Uber drivers to almost 500,000.

Segmental Analysis

Platform-Based Segmentation for the Market

The Mexico online on-demand home services market is classified into online websites and mobile applications based on the platform. Consumer data is captured, processed, and kept by online marketplaces using modern technologies based on their search choices from the company's websites. According to the World Bank, in 2020, 72% of the Mexican population was using internet services. It demonstrates how the Mexican middle class is increasingly accepting and using online services. Therefore, enhancing the productivity of these platforms. 

Service-Based Segmentation for the Market

Domestic services, online shopping, and transportation are the three service segments in the Mexico online on-demand home services market. Consumers are growing increasingly reliant on online services as their internet usage grows. Personal care service providers are capitalizing on this opportunity by offering mobility, cloud computing, wireless broadband, and other services to the sector. The salon industry, for example, has seen steady growth in recent years due to the increased use of online in-demand salon applications for booking appointments, payment, discounts/offers, loyalty, service price listing, etc. 

Further, Uber is the market leader in passenger transportation services in Mexico, providing door-to-door rides. Taxi trips may also be arranged using app-based platforms, sometimes known as taxi app-based platforms. Didi Chuxing, a Chinese ride-hailing start-up, entered the Mexican market in April 2018 to provide passenger transportation services. Mexican customers are increasingly turning to the internet and cell phones for online purchases such as meal delivery, groceries, consumer electronics, fashion, and other services. In a nutshell, while all three service areas are vital to the industry, transportation, and online shopping are increasing at a far quicker rate.

End-User-Based Segmentation of the Market

The Mexican internet on-demand home services industry is divided into two segments based on end-users: families and professionals. Since most home and family services fall under this category and provide various services, the family sector is projected to occupy the highest shares of the market. 

Childminding, childcare outside the house, transportation aid for children, school help, home teaching, and IT and administrative assistance are all examples of family services. Housework/ironing, gardening, Do-It-Yourself (DIY), making meals (including shopping), delivering meals, delivering ironed clothing, delivering the shopping, home maintenance, and voice and video support are among the home services.

Services such as nursing, beauty care, pet care, walks, mobility, transportation support, driving the beneficiary's vehicle, and transportation/assistance outside the house are also available. Professional services are the most adaptable and comprehensive industry that has undergone significant change due to the on-demand economy. Users of internet on-demand home services in Mexico are primarily college graduates and office workers. Due to the presence of many services, such as mechanics, carpenters, electricians, pest treatment, and plumbing, the professional sector has the most potential. It also offers special services such as software developers and designers. In order to accomplish this, the biggest end-user group is families.

Impact of Covid-19

The economic crisis brought on by the COVID-19 pandemic piqued companies' interest in applicant tracking system software even more. Despite the lockdown, the global recruitment software market grew by 4.54% year over year (YOY) in 2020. Filling hot positions to keep companies afloat was difficult due to social distancing and stay-at-home policies.

The go-to method for keeping the hiring process moving and protecting both recruiters and candidates was remote recruiting. A shift to virtual recruiting, on the other hand, necessitates robust applicant tracking techniques and feature-rich solutions. As a result, most businesses have adopted hiring automation and virtual interviewing tools such as Microsoft Teams, Skype, and Zoom, resulting in the growth of the applicant tracking system market.

List of key players in Mexico Online On-demand Home Services Market

1. Aliada Inc. (Mexico)
2. BlaBlaCar (France)
3. Cornershop Inc (Mexico)
4. Mercado (Colombia)
5. Etsy Inc. (France)
6. Postmates Inc (U.S.)
7. Cabify (Spain)
8. Uber Technologies Inc. (U.S.)
9. Rappi Inc (Colombia)
10. Rapido (Brazil)

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