Mosquito Repellent Market

Market Overview

The global mosquito repellent market size was valued at USD 4.55 billion in 2022. It is estimated to reach USD 7.30 billion by 2031, growing at a CAGR of 5.4% during the forecast period (2023–2031).

Mosquito repellent is a chemical compound that prevents mosquitoes from landing or crawling on those surfaces when applied to the skin, clothing, or other surfaces. This substance is intended to stop mosquitoes from biting people and consuming their blood and prevent mosquito-borne diseases such as malaria, dengue, zika virus, etc. It typically comprises a mosquito-repelling active ingredient and a secondary substance that dilutes the active ingredient to a suitable concentration and facilitates its release when necessary.

Mosquito repellents fall into two chemical categories: synthetic chemicals and natural ingredients. Synthetic mosquito repellent includes DEET (N, N-diethyl-3-methylbenzamide), picaridin, and permethrin. In addition, natural substances like plant-derived oils, such as oil of lemon eucalyptus and citronella oil, are also used as a mosquito repellent. Natural substances are mainly used in herbal mosquito repellents. Numerous mosquito repellents, including creams, lotions, oils, and sticks, can be sprayed directly onto the skin.

Highlights

• Spray dominates the type segment
• Independent stores dominate the distribution channel segment
• Asia-Pacific is the highest shareholder in the global market

Market Dynamics

Market Drivers

Rising Incidences of Mosquito-Borne Diseases and Global Temperature

Mosquitoes transmit several diseases, including yellow fever, dengue, west nile virus, malaria, and zika virus, which are responsible for many fatalities worldwide. Due to the unexpected emergence of the zika virus in 43 countries, the market for mosquito repellents has recently experienced a surge in demand. According to the WHO, 40% of the world's people are at risk of contracting malaria, which is widespread in 91 nations. Likewise, according to the WHO, an infection that starts with a mosquito bite results in roughly 2 million fatalities yearly. As a result, the growth in illnesses brought on by mosquitoes is a major factor driving the market for mosquito repellent.

Furthermore, due to rising amounts of greenhouse gases in the atmosphere, the earth's average temperature has grown over the past several years and will continue to climb. Hot temperatures provide the ideal circumstances for mosquito breeding and increased activity. In some areas, it also provides a humid and damp climate, which benefits the growth of those populations. Hence, a rise in global temperature would directly affect the expansion of the mosquito population, increasing the penetration of mosquito-repelling agents.

Cost Efficiency

The world mosquito repellent market is featured with cost-effective products available in wide varieties in the market. The key players in the market have launched aerosols, sprays, and fast cards with innovative technologies based on herbal ingredients. Due to the huge availability of these products in the market, the manufacturers offer them at affordable rates to the customers. Therefore, mosquito repellent products' cost-effectiveness and performance efficiency drive this market's growth.

Market Restraint

Health Vulnerabilities

An increase in awareness regarding the chemicals used in mosquito repellent products among users would impact the mosquito repellent market, thus, leading to a change in consumer preference toward mosquito repellents containing herbal ingredients. Most synthetic mosquito repellents contain harmful chemicals like allethrin, diethyltoluamide, and dimethyl phthalate that no longer work against mosquitoes. Moreover, they are harmful to human beings and the environment too.

Additionally, allergic reactions and skin irritation are some of the most common side effects of improper usage of repellents. Allethrin is dangerous and harmful to the eyes, skin, respiratory tract, and nervous system. In fact, according to the Industrial Toxicology Research Centre, prolonged exposure to mosquito repellents may result in brain, liver, and kidney damage. Allergic reaction is common in people who apply the repellent on cuts or wounds. Therefore, the health vulnerabilities associated with the use of mosquito repellent restrain the growth of the global market.

Market Opportunities

Marketing and Positioning Strategies

The major market participants have constantly committed themselves to implement efficient marketing tactics designed to increase sales of various mosquito repellents. With a variety of awareness campaigns, including the provision of free samples, businesses frequently become involved in raising public awareness. A few companies, including Godrej, specifically targeted moms to increase sales of the "Good Knight" brand through advertising and instill fear in their hearts about their kids contracting a mosquito-borne illness. As a result, there has been a boom in demand for products that can protect against mosquito bites worldwide. The results of these creative marketing techniques would fuel future demand for mosquito repellents and create tremendous opportunities for the market to grow.

Regional Analysis

Asia-Pacific Dominates the Global Market

Based on region, the global mosquito repellent market is bifurcated into North America, Europe, Asia-Pacific, and LAMEA.

Asia-Pacific is the most significant global mosquito repellent market shareholder and is anticipated to grow at a CAGR of 6.3% during the forecast period. The Asia-Pacific mosquito repellent market is studied across China, Japan, India, Australia, New Zealand, ASEAN, and the rest of Asia-Pacific. The China mosquito repellent market dominated the Asia-Pacific repellent market and is anticipated to remain dominant during the forecast period. In addition, China and India are the major developing countries in the Asia-Pacific region. They are having sanitation concerns, thus, giving rise to the breeding of mosquitoes and increasing the sale of mosquito repellent products. Mosquito repellents are available in different forms, such as coils, sprays, and creams. However, new products with innovative designs have been coming up; for instance, an anti-mosquito repellent wristband is one of the innovative products which is waterproof and effective in driving mosquitos away. The product is available in different colors and brands. In addition, LG Technology launched a mosquito-repellent TV last year in India. The product has an Ultra Sonic device that drives out mosquitoes once activated. Moreover, a rise in awareness among the government and health officials about the need to control mosquito-borne diseases further contributes to market growth in this region.

Europe is projected to grow at a CAGR of 3.4% over the forecast period. Factors such as ease of handling and the presence of natural ingredients further create better opportunities for European market growth. Climatic change across the European region has created favorable breeding conditions for mosquitoes and flies, increasing the risk of airborne diseases and creating market growth opportunities. The warm climate and a progressive rise in the number of tourists with each passing year have made France susceptible to mosquito-borne diseases. Compared to other countries in the region, its relatively vast territory also contributes toward the rise in stake in the overall market. In addition, improving economic conditions in France fuels the demand for mosquito-repellent candles, with citronella being the most popular product choice. Furthermore, the benefits of these candles over other types of repellents, such as liquids, coils, and ointments, have become their unique selling points, helping them carve a niche in the overall market. Candles do not emit harmful smoke or do not lead to dirt caused by the burning of coils.

North America is expected to grow significantly over the forecast period. The U.S. is a leading country in the market, owing to the rise in levels of zika. This has led to a surge in market growth. In addition, the manufacturers focus on developing natural repellents instead of chemical repellents, thus contributing to market growth. The market growth is also driven by government regulation in Mexico to use biodegradable mosquito repellent to protect consumers from the zika virus. The market includes various products such as repellent sprays, coils, creams and oils, vaporizers, and mats, wearable bands, and candles. The market growth is majorly attributed to government initiatives for disease control, a rise in health awareness among people, and the affordable cost of these products. In addition, many research agencies have been conducting R&D investments for several years, which has aided in discovering several secure and natural raw materials that may be utilized to create cutting-edge products. The major players in the market also focus on producing products that cater to all types of indoor and outdoor requirements.

The LAMEA comprises Latin America and the Middle East and Africa. The rise in demand for mosquito repellents is attributed to an increase in vector-borne diseases, which increases the use of mosquito repellents for disease prevention. The benefits of plant-based or bio-based mosquito repellents, such as their scent, high skin absorption, and irritation-free vapor action, generate a favorable growth prognosis for the market during the projection period. In addition, manufacturers have developed different advanced products under the mosquito repellents category. These include body sprays, wipes, roll-ons, and hand bands. These are available at lower cost, which boosts the market growth. In addition, African countries have sanitation and public hygiene concerns. These factors majorly promote the growth of mosquitoes in the region. These mosquitoes cause the spread of diseases such as dengue and malaria, leading to higher penetration of the mosquito repellent market in the region.

Segmental Analysis

The global mosquito repellent market is segmented by type and distribution channel.

Based on type, the global market is divided into coil, spray, cream and oil, vaporizer, mat, and others. 

The spray segment is the highest contributor to the market and is predicted to grow at a CAGR of 6.0% over the forecast period. Mosquito-repellent spray refers to aerosols available in cans with a pump, both body-worn and non-body-worn. These repel mosquitoes by spraying into the air and can be effective for up to 8-10 hours. Body-worn mosquito repellent sprays, which are water-based and include plant extracts and aromatic oils, have also been adopted. These sprays are an excellent substitute for DEET-based chemical wipes, creams, and oils. The product is sold with protective packaging, which protects it from leakage and contamination. Both body-worn and non-body sprays have gained popularity in the mosquito repellent market.

In addition, the market is trending with sprays based on herbal ingredients, which are more skin-friendly and last longer than chemical-based ones. Due to their high-performance efficiency, sprays are highly adopted in North America and Europe. In LAMEA and Asia-Pacific, growing health consciousness would fetch the demand for mosquito repellent sprays. Moreover, manufacturers nowadays are focused on high-quality packaging and attractive marketing and promotional strategies, which drive the growth of the mosquito repellent market.

Creams and oils are body worn and are one of the best personal protection methods for repelling mosquitoes. They are capable of providing protection against mosquitoes for up to 8-11 hours. They are based on herbal ingredients such as eucalyptus, citronella, lavender, thyme, and cinnamon. Although some bug sprays still employ DEET as an active ingredient, companies increasingly emphasize using plant-based chemicals as they see a shift in consumer desire. Plant-based creams and oils are experiencing huge demand across regions in these continents. DEET and other chemical-based creams are witnessing diminishing demand, owing to customers becoming more health conscious.

As the customer preference toward herbal-based ingredients increases, the creams and oils segment is witnessing a surge in sales worldwide. Moreover, a product innovation that includes the addition of perfume, user-friendly packaging, and effectiveness in protection against mosquito as compared to other mosquito repellents also boost the growth of the mosquito repellent market. In addition, the availability of creams and oils for children to protect them from mosquitoes and related diseases is augmenting the growth of the mosquito-repellent market.

Based on distribution channels, the global market is segmented into hypermarkets/supermarkets, specialty stores, independent stores, online, and others. 

The independent store segment owns the highest market share and is predicted to grow at a CAGR of 5.0% during the forecast period. An independent store is a small retail business that stocks a range of common goods such as soft drinks, coffee, snack foods, groceries, confectionery, tobacco products, over-the-counter drugs, toiletries, newspapers, and magazines. Independent stores are investing significant capital into modernizing the facilities and customization. With the increase in demand for mosquito repellent throughout the globe, independent stores are helping the mosquito repellent market to grow by reaching unexplored rural areas. In rural areas, other distribution channels are absent, giving independent stores the benefit of capturing rural consumers. In addition, independent stores are providing flexible and reliable options for customers seeking mosquito repellent.

The easy accessibility offered by online platforms boosts their adoption in the mosquito repellent market, thus becoming a popular medium for the purchase of mosquito repellents. Easy availability of information about the material used in mosquito repellent, time-saving features, and the facility of home delivery contribute to the growth of online sales channels. Consumers are drawn to buy mosquito repellent online due to the expansion of various online portals in developing countries and the rise in offers and discounts.

Furthermore, the internet sales channel has expanded the consumer base, which has led to its development as a significant source of income for many businesses. The market for online sales is also anticipated to rise shortly owing to the emerging market's explosive expansion in online and mobile users. Growth in e-commerce sales, improvements in logistics services, convenience in payment alternatives, and the ability to engage in new international markets for large brands further enhance the growth of the mosquito repellent industry.

Recent Developments

• February 2023- Godrej Consumer Products Ltd. introduced a no-gas, affordable liquid mosquito repellent gadget. These products, marketed as Goodknight Mini Liquid and HIT No-Gas Spray, provide low-income consumers with safe and smoke-free mosquito protection.

• September 2022- HiCare, India's premier Pest Solutions company, introduced AutoMos, the country's only automatic mosquito repellent dispenser.