01 Omnichannel Convergence Acceleration in Order Management The multichannel order management environment is changing significantly from segregated, channel-by-channel order fulfillment to integrated omnichannel environments. Earlier, companies had struggled with siloed stock management systems, segregated order fulfillment processes, and disparate customer experiences across touchpoints. This typically led to order inaccuracies, delayed fulfillments, and operational inefficiencies.Firms today employ more integrated platforms that integrate online shops, brick-and-mortar stores, B2B marketplaces, and mobile shopping under a unified operating platform. Such platforms offer real-time visibility of inventory, automated routing of orders, and synchronized fulfillment features, helping businesses to deliver faster and more accurately. Firms that have incorporated their ERP, CRM, and OMS offerings are realizing better order accuracy, lower cost of fulfillment, and better customer satisfaction rates, a definite move towards simplified, customer-focused commerce models.
02 Increased Use of Cloud-Based Solutions in All Industries The market is also experiencing accelerating growth in the use of cloud-based order management software. Previously, traditional on-premises applications were defined by expensive maintenance, narrow scalability, and cumbersome implementation cycles, which limited their application to large organizations. This has shifted with the advent of flexible, subscription-based cloud platforms that facilitate quicker onboarding, reduced initial investment, and simplified integration with numerous sales and logistics channels. Companies in healthcare, manufacturing, retail, and automotive are increasingly adopting cloud OMS to expand operations and enable real-time decision-making. The high levels of cloud adoption demonstrate a general trend of digitalization across industries, supporting business operation agility and empowering companies to respond rapidly to changing patterns of demand.
March 2026 Manhattan Associates expanded its Order Management System (OMS) capabilities with enhanced AI-driven orchestration features, enabling retailers to optimize inventory visibility, fulfillment decisions, and omnichannel customer experiences.
January 2026 Salesforce expanded its Commerce Cloud platform with improved order management capabilities, integrating AI-powered automation, unified inventory management, and personalized commerce workflows for retailers.
October 2025 IBM expanded its Sterling Order Management portfolio with advanced AI and automation features designed to improve order fulfillment, inventory optimization, and customer experience across multiple sales channels.
August 2025 Oracle expanded its retail order management solutions with enhanced cloud-based capabilities, supporting real-time inventory visibility, distributed order fulfillment, and seamless customer experiences across digital and physical channels.