Mustard Oil Market Size & Outlook, 2026-2034

Mustard Oil Market Overview

The global mustard oil market size is valued at USD 19.0 billion in 2025 and is projected to reach USD 32.3 billion by 2034, growing at a CAGR of 6.1% during the forecast period. The market growth is driven by rising health awareness, increasing preference for traditional and natural edible oils, expanding food processing applications, and improving distribution across both organized retail and digital commerce channels.

Key Market Trends & Insights

• Asia Pacific dominated the market with a revenue share of 68.50% in 2025.
• North America is anticipated to grow at the fastest CAGR of 7.8% during the forecast period.
• Based on Product Type, the Cold-pressed mustard oilsegment held the highest market share of 56.7% in 2025.
• By Nature, the Organic mustard oilsegment is estimated to register the fastest CAGR growth of 8.1%.
• Based on Application, the Household cookingcategory dominated the market in 2025 with a revenue share of 60%.
• Based on Distribution Channel, the Online retail and e-commercesegment is projected to register the fastest CAGR of 9.2% during the forecast period.
• India dominates the market, valued at USD 7.82 billion in 2025 and reaching USD 8.27 billion in 2026.

India Mustard Oil Market Size (USD Billion)

Source: Straits Research

Market Revenue Figures

• 2025 Market Size: USD 19.0 billion
• 2034 Projected Market Size: USD 32.3 billion
• CAGR (2026-2034): 6.1%
• Dominating Region: Asia Pacific
• Fastest-Growing Region: North America

The global mustard oil market covers edible and non-edible mustard oil derived primarily from brown, yellow, and black mustard seeds, supplied in refined and cold-pressed forms. Mustard oil is widely used as a cooking medium, flavor enhancer, preservative, massage oil, and therapeutic ingredient due to its pungent aroma, high smoke point, and perceived health benefits. The market growth is supported by strong cultural consumption patterns in South Asia, increasing demand for natural oils with functional properties, product standardization, and improvements in packaging, branding, and retail penetration.

Latest Market Trends

Rising Preference for Cold-Pressed and Traditional Oils

Consumer preference is increasingly shifting toward cold-pressed and traditionally extracted edible oils, positioning mustard oil as a key beneficiary. Cold-pressed mustard oil is widely recognized for its higher nutritional integrity, minimal processing, and authenticity, making it an appealing choice for health-conscious consumers in urban and semi-urban markets. Growing interest in Ayurveda, traditional diets, and preventive health practices has reinforced demand for natural fats over highly refined alternatives. Regulatory clarity and better product differentiation have further supported informed purchasing decisions. This shift has enabled manufacturers to command premium pricing, improve margins, and strengthen brand positioning, supporting sustained growth for mustard oil within the evolving edible oils landscape.

Expansion of Mustard Oil Beyond Edible Applications

The mustard oil market is gradually expanding beyond culinary use into personal care, wellness, and therapeutic applications. Its antimicrobial, anti-inflammatory, and warming properties have increased adoption in massage oils, hair care products, and topical formulations. This diversification aligns with broader consumer demand for plant-based, multifunctional, and heritage-derived ingredients. Pharmaceutical and wellness brands continue to leverage their traditional therapeutic relevance. This expansion reduces reliance on household cooking demand and opens new revenue streams, enhancing market resilience and long-term growth potential for mustard oil producers.

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Market Driver

Strong Cultural and Regional Consumption Patterns

Mustard oil consumption is deeply embedded in the culinary traditions of Eastern India, Bangladesh, Nepal, and select Southeast Asian regions, where it is a staple rather than a discretionary product. Generational cooking practices, traditional recipes, and food preservation methods ensure consistent demand that remains relatively insulated from short-term economic volatility. Urbanization has shifted consumption toward branded and packaged mustard oil. This culturally entrenched demand provides structural stability, ensuring consistent consumption volumes and long-term support for the global mustard oil market.

Market Restraint

Regulatory Restrictions and Perception Challenges

Regulatory inconsistency remains a key restraint in the mustard oil market, particularly regarding edible use in non-traditional regions. Concerns over erucic acid content have led to labeling requirements and usage restrictions in parts of Europe and North America, limiting market penetration. Exporters face complex compliance standards related to refining, testing, and certification, which increase costs and slow international expansion.

Additionally, consumer confusion between edible-grade and non-edible mustard oil persists even within domestic markets, necessitating ongoing education and stricter enforcement. These regulatory and perception-related challenges hinder the adoption of mustard oil beyond its traditional base, despite growing global interest in natural and heritage food products.

Market Opportunity

Expansion Through Food Processing and Export Market

Mustard oil offers untapped potential in food processing and export-oriented applications. Its strong flavor and natural preservative properties make it suitable for pickles, sauces, marinades, and ready-to-eat traditional foods. As global demand for packaged ethnic and regional foods grows, mustard oil is increasingly used to maintain authentic taste profiles. Export opportunities are improving as producers invest in refining technologies that meet international safety standards. Expansion into processed foods and regulated export markets enables revenue diversification, reduces dependence on household consumption, and strengthens global market presence.

Regional Analysis

The Asia Pacific dominated the market in 2025, accounting for a 68.5% market share, driven by deep-rooted culinary traditions, a large population base, and strong domestic mustard seed production. Mustard oil is a staple cooking medium in several South Asian countries, ensuring stable and recurring demand. Urbanisation and income growth are shifting consumption from loose, unbranded oils toward packaged and branded variants, supporting value growth. Expanding modern retail, improving the availability of cold-pressed oil, and offering premium packaging further enhance the market structure. The region is also witnessing rising use of mustard oil in personal care and wellness products.

• India is the largest and most influential market in the Asia Pacific due to widespread cultural acceptance and daily consumption of mustard oil. Eastern and northern regions drive volume demand, while urban centres contribute to value growth through branded and premium products. Improved food safety awareness, higher penetration of packaged oils, and expansion of organised retail support market growth. Domestic manufacturers continue to strengthen their distribution and branding, reinforcing India’s position as a global hub for both production and consumption.

North America Mustard Oil Market Insights

North America is emerging as the fastest-growing region with a CAGR of 7.8% from 2026-2034, driven by rising multicultural populations, expanding ethnic food consumption, and growing awareness of natural and traditional cooking oils. Mustard oil is primarily consumed in niche household segments and foodservice outlets specialising in South Asian and fusion cuisines. The region also shows increasing interest in mustard oil for wellness and personal care applications. North America is the fastest-growing region supported by online retail growth and premium ethnic food demand.

• The U.S. dominates the North American market due to its large immigrant population, strong specialty retail infrastructure, and advanced e-commerce ecosystem. Consumers are increasingly experimenting with global cuisines at home, supporting demand for mustard oil. Online platforms and ethnic grocery chains improve accessibility, while wellness-focused consumers drive interest in traditional oils.

Source: Straits Research

Europe Market Insights

Europe represents a moderate market share. Consumption is largely concentrated among ethnic communities and health-conscious consumers seeking traditional or functional cooking oils. The market benefits from growing interest in international cuisines, natural food products, and plant-based diets. Mustard oil is primarily sold through specialty food stores, ethnic retailers, and online platforms. Regulatory requirements influence product positioning and labeling, leading to higher prices and more refined product variants.

• The United Kingdom leads the European market due to a sizable South Asian population and strong demand for ethnic cooking ingredients. Mustard oil is widely used in traditional cuisines and increasingly purchased through e-commerce platforms. Growing interest in home cooking, specialty food products, and wellness oils supports steady demand. Retailers continue to expand product availability while focusing on compliance and quality assurance.

Latin America Market Insights

Latin America is supported by rising urbanisation and increasing interest in diverse cooking oils. While mustard oil is not traditionally consumed on a large scale, demand is emerging through ethnic communities, gourmet cooking trends, and wellness applications. The expansion of modern retail and online food platforms enhances product visibility. Foodservice experimentation and niche health food segments contribute to the gradual adoption of these trends.

• Brazil leads the Latin American market due to its large population, expanding middle class, and growing exposure to international cuisines. Urban consumers are increasingly exploring alternative oils for cooking and wellness purposes. Specialty stores and online platforms are the primary sales channels, while foodservice experimentation supports value growth. These factors sustain Brazil’s leadership position in the region.

Middle East and Africa Mustard Oil Market Insights

The Middle East and Africa represent a smaller but strategically important market. Consumption is driven by expatriate populations, particularly South Asian communities, as well as rising interest in traditional and natural cooking oils. Gulf countries benefit from high disposable incomes, strong import infrastructure, and premium retail environments. In Africa, urban centres show emerging demand as packaged food consumption increases.

• The UAE is the leading market in the region due to its large expatriate population, advanced retail sector, and strong reliance on imported food products. Mustard oil is widely available through ethnic retailers and online platforms. High purchasing power and consistent demand from the foodservice and household sectors make the UAE the primary entry point for regional market expansion.

Product Type Insights

Cold-pressed mustard oil dominated the market with a revenue share of 56.7% in 2025, driven by strong consumer preference for traditionally extracted oils that retain natural aroma and nutritional properties. Consumers associate cold-pressed mustard oil with purity, authenticity, and cultural cooking practices, particularly in South Asia. The segment benefits from rising health awareness, premium packaging, and improved branding, which position it as a daily-use functional oil.

Refined mustard oil is the fastest-growing subsegment, expected to expand at a CAGR of 6.9%, driven by increasing acceptance among younger consumers who prefer milder flavor profiles, improved clarity, and longer shelf life. Refined variants also support foodservice and food processing demand, enabling broader geographic penetration beyond traditional consumption regions.

Nature Insights

Conventional mustard oil holds the largest share and is projected to grow at a steady CAGR of 5.7%, due to its wide availability, affordability, and established supply chains. The segment benefits from large-scale agricultural production and strong distribution through traditional retail channels. Conventional oils remain the preferred choice for mass households and foodservice operators, particularly in price-sensitive markets. Overall, the segment is supported by consistent demand and the gradual formalization of unbranded supply.

Organic mustard oil represents the fastest-growing segment, with an estimated CAGR of 8.1% over the forecast period. The growth is driven by rising demand for chemical-free food products, the increasing number of urban health-conscious consumers, and the expansion of organic retail platforms. Improved certification standards and premium pricing models are further strengthening this segment’s growth trajectory.

By Application Market Share (%), 2025

Source: Straits Research

Application Insights

Household cooking dominates the mustard oil market with an estimated 60% market share in 2025, supported by deep-rooted culinary traditions and daily consumption patterns. Mustard oil is valued for its strong flavor, high smoke point, and perceived digestive and antimicrobial properties. The growth is reinforced by urban migration, branded packaging, and improved retail availability.

Personal care and wellness is the fastest-growing application segment, projected to grow at a CAGR of 7.5% during the forecast period. The increasing use of mustard oil in hair care, massage oils, and topical wellness products reflects a broader consumer interest in natural and multifunctional ingredients. This segment benefits from rising demand for plant-based personal care products and the expansion of Ayurvedic and herbal wellness brands.

Distribution Channel Insights

Traditional retail channels dominate the market, accounting for 45% of total sales in 2025. Local grocery stores and regional markets remain critical due to consumer trust, habitual purchasing behavior, and strong penetration in rural and semi-urban areas. This channel continues to grow, supported by consistent repeat purchases and bulk buying.

Online retail and e-commerce is the fastest-growing distribution channel, expanding at a CAGR of 9.2% during the forecast period. Growth is driven by increasing digital adoption, urban consumer preference for branded oils, and improved logistics for packaged edible oils. E-commerce platforms also support the sale of premium and organic mustard oil, enabling brands to reach health-conscious consumers directly while offering subscription-based repeat purchasing.

Competitive Landscape

The mustard oil market is moderately fragmented, characterized by a mix of large diversified edible oil manufacturers, strong regional heritage brands, and emerging health- and DTC-focused players. Established companies dominate through extensive sourcing networks, brand trust built over decades, and deep penetration across traditional and modern retail channels. Mid-tier regional brands and new entrants compete through differentiated positioning, including cold-pressed extraction, organic certification, and premium packaging. Digital-first brands are increasingly utilizing e-commerce, subscription models, and transparency-led marketing to target urban and younger consumers.

Conscious Food: A Digital-First Wellness Player

Conscious Food entered the mustard oil market as part of its broader focus on clean-label, ethically sourced food staples. The company positions its cold-pressed mustard oil as a premium, small-batch product aimed at health-conscious urban consumers who prioritise transparency and sustainability. Its core strengths lie in traceable sourcing, minimal processing, and strong storytelling around traditional farming practices. Conscious Food primarily appeals to upper-middle-income households and wellness-oriented buyers seeking alternatives to mass-produced edible oils.

Latest News:

• In June 2025, Conscious Food expanded its cold-pressed oils portfolio by increasing mustard seed sourcing from certified smallholder farms, strengthening its traceability and sustainability positioning across urban Indian market.

List of key players in Mustard Oil Market

1. Adani Wilmar Limited (Fortune)
2. Patanjali Foods Limited
3. Emami Limited (Healthy & Tasty, Himani)
4. Marico Limited
5. Dabur India Limited
6. Mother Dairy Fruit & Vegetable Pvt. Ltd. (Dhara)
7. Cargill Incorporated
8. S. Oils Limited
9. Agrotech Foods Limited
10. Amrit Banaspati Company Ltd.
11. Ruchi Soya Industries (Patanjali Group)
12. Modi Naturals
13. Conscious Food
14. Organic India
15. Puvi Foods
16. 24 Mantra Organic
17. Natureland Organics
18. Patanjali Ayurveda
19. Emke Group
20. Vimal Oil & Foods
21. Shree Hari Industries
22. Saraswati Mustard Oil
23. Fortune Rice Bran & Mustard Oils (Adani Wilmar sub-brands)

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Strategic Initiatives

• September 2025 - Adani Wilmar (AWL Agri Business Ltd) launched the National Mustard Model Farm Initiative. In partnership with the Solvent Extractors' Association (SEA) and Solidaridad, the company established 3,000 model farms across nine districts to promote regenerative agriculture, targeting 20,000 farmers to improve seed yield and oil content.
• August 2025 - Anjali Gold partnered with Blinkit to enable direct-to-consumer delivery of "100% pure" mustard oil, capitalizing on the rapid growth of quick-commerce in Indian metros.
• June 2025 - Marico Limited launched the Saffola Dual Seed Cold Pressed Oils range, which specifically included a premium mustard variant. This move was designed to compete directly in the "minimally processed" segment favored by health-conscious urban consumers.