Research Methodology – Neo Banking Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Neo Banking Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Neo Banking Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Number of neo banks currently operating in the market.
- Trends in investments attracted by neo banks.
- Revenue generated by both individual neo banks and the entire industry.
- Estimated future growth rates based on existing trends.
- Size of the potential customer base and number of active customers.
- Regulatory environment and its impact on market operation and growth.
- Geographical regions where neo banks operate.
- Degree of competition among different neo banks.
- Market penetration rates of neo banks relative to traditional banking institutions.
Key Market Indicators
- Revenues reported by individual neo banks and total market revenue.
- Average revenue growth rate of the neo banking sector.
- Customer growth rates and customer retention rates of neo banks.
- Market capitalizations of the leading neo banks.
- Number and value of transactions facilitated by neo banks.
- Investment levels in the neo banking industry, including venture capital, private equity, and public offerings.
- Statistical data on the frequency and types of services used by customers.
- Regulatory changes affecting the operation and growth of neo banks.
Growth Trends
- Growth in the number of people transacting online and using digital banking is stimulating demand for the neo banking model.
- Increasing venture capital and public markets interest in funding neo banking operations.
- Increasing customer preference for seamless, streamlined, and digital-first banking experiences.
- Expanding range of products and services being offered by neo banks to attract a larger customer base.
- Enhancements in regulation technology (RegTech) that allow for smoother compliance with banking regulations.
- The rise in strategic partnership between neo banks and traditional banking institutions.
- Emerging markets are showing high adoption rates of neo banking services due to factors such as an unbanked population, underserved SMEs, high mobile penetration rates, etc.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Neo Banking Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Neo Banking Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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