Night Creams Market

Market Overview

The global night creams market size was valued at USD 8.93 billion in 2022. It is estimated to reach USD 14.96 billion by 2031, growing at a CAGR of 5.9% during the forecast period (2023–2031). The efficient skin healing properties and the innovative packaging and marketing activities promote market growth.

Any product applied to the skin before bed and left on while sleeping is called a night cream. There are stories of Roman women applying fine olive oil on their faces before bed to moisturize their skin and prevent wrinkles. Because skin naturally repairs itself as you sleep, night creams typically contain more active ingredients than day creams. The night cream is an intensive therapy with the right elements for the skin type to support cell regeneration and aid in repairs, healing, nourishment, solace, and collagen synthesis. Night creams are cosmetic products with a high concentration of moisturizing elements.

A night cream is made specifically to hydrate skin while you sleep. Night creams also provide users with anti-aging advantages through their antioxidants and anti-wrinkle components. The increased consumer awareness of the advantages of night cream products has increased the demand for night creams, which is currently at an all-time high. The consumer base is willing to incorporate night cream into everyday beauty routines. Due to its benefits for skin whitening and anti-aging, most consumers are in demand for night cream products.

Market Dynamics

Global Night Creams Market Drivers

Efficient Skin Healing Properties

Skin care products are becoming more popular among consumers as they adapt to diverse situations, such as different times of the day (day cream, night cream, at-work cream, etc.). Generation Z widely uses night cream because of its many advantages for enhancing skin tone and texture. The consumer base is likelier to choose expensive night creams with patented, cutting-edge technologies. The companies are focusing on R&D operations to create a new product line in the night creams industry to meet the customers' constantly changing needs. These businesses also spend on packaging and marketing initiatives for optimal customer visibility.

The competitiveness among market players has greatly risen due to new entrants' broad product offers and ongoing improvements to product packaging. Furthermore, the necessity for fresh product introductions from market participants has been driven by consumers' strong awareness of the benefits of night cream. These stakeholders are, therefore, making serious efforts to increase the advantages of the night cream items. During the forecast period, these advancements in night cream products are anticipated to fuel the market's overall revenue growth.

Innovative Packaging and Marketing Activities

Manufacturers are changing their product branding and advertising techniques to increase sales in numerous nations. The manufacturing businesses have employed cutting-edge techniques to boost cosmetics sales, including introducing new products with natural ingredients, regular cosmetic products, and appealing packaging. Consumers, particularly women, prefer to use these cosmetic items that are convenient and simple to apply while traveling or attending social gatherings because cosmetics have become an essential part of people's lives. Manufacturers use natural components to attract customers while creating cosmetic goods that don't harm the skin. This aids in boosting the income of businesses engaged in this sector. The manufacturer's collective plans are driving the global market.

Global Night Creams Market Restraint

Rise of Counterfeit Cosmetics

The main cause of counterfeit cosmetic items is the quick expansion of e-commerce distribution. The Financial Times reports that non-grocery product distribution online has climbed by 12.5% and now accounts for about 24.1% of total sales. Due to the high number of consumers who buy products through mail orders and online sales channels, the cosmetics business has been severely impacted by counterfeit activities. The general market penetration has also dropped due to consumers' lack of brand loyalty while buying night creams and other cosmetics. Businesses that sell night cream products are struggling with distributing manufactured goods and seeing a decline in sales volume. In the long term, it is anticipated that the rise in counterfeit activities brought on by ineffective supply chain management will slow the market growth for personal care and cosmetic items.

Global Night Creams Market Opportunities

Growth in Revenue through Online Sales Channels

Consumers worldwide are quickly aware of the health benefits of night occasion cosmetic products. However, the region's revenue development has been constrained by the high cost and restricted availability of these products in some Asian and African nations. The ease of accessibility provided by online platforms and the increasing internet usage will help make the product more widely available. As a result, introducing and selling night cream goods via online channels will help manufacturers broaden their customer base and increase their sales revenue globally.

Regional Analysis

Based on region, the global night creams market is bifurcated into North America, Europe, Asia-Pacific, Latin America, the Middle East and Africa.

North America Dominates the Global Market

North America is the most significant global night cream market shareholder and is estimated to exhibit a CAGR of 5.3% over the forecast period. As the world's top seller in key categories like hair care, skin care, and color cosmetics, North America is a vibrant market for cosmetics and skincare goods. The cosmetics and night creams market has grown significantly, especially in the U.S. The emergence of beauty businesses like Sephora and Ulta has significantly impacted the cosmetics trend, particularly among millennials. Offering in-store experiences has helped them establish popularity with customers, accelerating market expansion in the area. The entry of well-known skincare companies into the Mexican market, according to the Mexican Chamber of Cosmetic Products (CANIPEC), resulted in a noticeable market expansion, with direct sales being the main method of distribution for cosmetics.

Europe is anticipated to exhibit a CAGR of 5% over the forecast period. Germany, France, and the U.K. are the top three countries in Europe, one of the leading players in the worldwide market for night creams. The German cosmetics market has seen a growing trend in products made with vegan formulations, particularly in the skincare categories. Cosmetics with substances viewed as more natural and organic are preferred by consumers in this region more and more. With increasing e-commerce sales, the lotion and gel category is helping Germany's skincare and beauty market flourish. Consumers in France are interested in creative items because the market is developed; nonetheless, the "Made in France" label has commercial success, particularly in Asian countries. Despite local challenges, the Italian cosmetics sector expanded steadily because of strong exports. European markets are influenced by the current Western practice of utilizing night creams.

Asia-Pacific has emerged as one of the fastest-growing regions in the global market. Among all the regions in the world, this region is predicted to have the fastest growth rate and the greatest market potential for night creams. This is mostly due to the expanding middle class, which values quality and sophistication in the market for skincare, sun protection, and night creams. Consumers in this area are more interested in goods that support skincare regimens. Additionally, people are asking for cosmetics made from natural and organic materials rather than synthetic ones. Additionally, as these products are portable, there is an increase in demand for appealing and portable packaging for travel. Greater prospects are also anticipated for the Asia-Pacific region throughout the projected period due to the expansion of online markets and the penetration of a range of skincare products.

In LAMEA, the market for night creams can grow positively due to the rapid urbanization and demographic change in this area, which has a positive correlation with high disposable income. The main trend in this area can be seen as the increase in awareness and acceptance of halal cosmetics. A large market exists for natural and ethical cosmetics as consumers become more aware of product contents. Furthermore, social media significantly impacts wealthy, beauty-savvy millennial consumers in the Middle East and Africa. As a result, consumers are placing more emphasis on beauty, which eventually promotes the market expansion for night creams. As the world's largest tourism hub, the Middle East area offers great potential for foreign businesses. The region will have many prospects for growth throughout the anticipated period as a result of the region's growing tourism industry, which also has a favorable impact on the purchasing patterns of local consumers.

Segmental Analysis

The global night creams market is bifurcated into product, form, application, and end-user.

Based on the product type, the global night cream market is bifurcated into moisturizing, anti-aging, and skin-whitening creams. 

The moisturizing cream segment dominates the global market and is projected to exhibit a CAGR of 4.9% over the forecast period. Moisturizing cream is applied to moist skin. There are three types of moisturizers: cream, lotion, and oil. They are created with various substances that focus on certain problems. Using night moisturizing creams keeps the skin hydrated all night by supplying moisture to the dry areas of the face.

Additionally, it guarantees a finer skin texture and an even skin tone. Additionally, delaying skin aging is a benefit of applying moisturizing creams at night. The primary element accelerating the market for night creams over the past several years is consumer awareness about the availability of special night creams.

Based on distribution channels, the global night creams market is segmented into retail pharmacies, convenience stores, supermarkets/hypermarkets, and e-commerce. 

The supermarket/hypermarket segment dominates the global market and is predicted to exhibit a CAGR of 4.5% during the forecast period. Contrary to a few years ago, supermarkets now offer a large selection of personal care and cosmetic items in addition to food, drinks, and household goods. Consumers can save time and build a relationship with a brand while testing different goods from various brands. Supermarkets, sometimes known as one-stop shops, are a blessing for working women with busy schedules since they allow them to purchase groceries and cosmetics in the same location. Customers of various cosmetic companies have greater accessibility because of the availability of cosmetics in supermarkets and hypermarkets. Time can be saved as a result.

The availability of cosmetic products for consumers has increased significantly due to the rapid growth of supermarket chains throughout numerous nations. Walmart, Aldi, Carrefour, 7-Eleven, and SPAR are a few international supermarket chains that carry cosmetics. The hypermarkets/supermarkets segment's rapid growth is anticipated to present significant opportunities during the projected period.

Recent Developments

• March 2023- Nivea Launches Game-Changing Serum to Visibly Reduce Wrinkles in 5 Minutes and Smooth Long-Term: NIVEA Q10 Anti-Wrinkle Specialist Targeted Wrinkle Filler, an expansion of NIVEA's global Q10 anti-wrinkle brand, quickly reduces fine lines and even the most resistant wrinkles after four weeks.
• September 2022- L'Oreal SA could not persuade a federal judge in Manhattan to dismiss a planned class action lawsuit alleging the corporation of deceiving customers by claiming that two topical collagen products help smooth wrinkles.