North America recreation management software market is expected to grow at CAGR 7.8% with market size worth USD 6.2 billion in 2020 over the forecast period 2019–2026.
Recreation management software provides a framework for planning, organizing, and managing recreation activities. It also helps organizations manage all aspects of their facilities operations, marketing and financing, and reduce time spent on back office functions.
Due to its increasing diversity, park and recreation agencies across the region are finding challenges in achieving enough levels of participation in their programs. Thus, to fulfill the needs of the changing community, the demand is increasing for the recreation software from park and recreation agencies.
North America recreation management software market is expected to witness significant growth during the forecast period increasing awareness and concerns regarding physical and mental health amongst citizens. With the growing prevalence of obesity and lifestyle related diseases, North American have started concerning about physical activity, which is the major driver for the growth of the North America recreation management software market. For instance, as per the National Diabetes Statistics Report in 2015, 30.3 million people of all ages or 9.4% of the U.S. population was diagnosed and undiagnosed with diabetes. Recreation activity can help to control blood glucose level, muscles, mood, and weight, among others. Moreover, recreation is an important activity of preventive health care as an aid to rehabilitation, moderation of stress, and maintenance of health. Participation in the recreational groups and physical activities helps to reduce stress, anxiety, and depression, and reduce symptoms of Alzheimer’s disease.
Recreation, sports, and leisure activities play an important role in communities. The community activities are increasing as the people want to be a part of a community during their leisure time by participating in community activities. Additionally, North American population is increasing because of ethnic mix and immigration with significant numbers of African-Americans and Asians, plus Latino communities in the United States. Due to ethnic diversity, patterns of leisure and recreation are likely to be different in this region. The growing ethnic diversity, particularly in the United States is an important factor for recreation and leisure service providers since family and individual recreation patterns and preferences are strongly shaped by cultural influences.
The North America recreation management software market has been segmented majorly on the basis of solution, software, organization size, and end-user.
Based on solution market is segmented into venue management solutions, registrations solutions, ticketing solutions and event solutions. Registration solution and venue management solution are expected to hold the largest share during the forecast period. Venue management solution helps the organizer from comprehensive members solution to block bookings and recurring payments for larger customers as well as prevent double bookings and avoid scheduling conflicts, recurring bookings, manage equipment and rental inventory for the venue management. It also provides options for a single date, random date, or recurring date reservations for the venue. With the help of North America recreation management software market, recreation organizer can make activity registration easier for customers and staff and can build custom registration forms. Customers can sign up for classes anywhere online and staff members can process registrations quickly and securely through recreation management software.
Software segment is bifurcated into software as a service and platform as a service type. Among all, web software is dominating the market, whereas, Software as a service is showing fastest growth rate in the market during the forecast period. By deploying recreation management software on SaaS, organizations can avoid investments in computer hardware, software licenses, and ongoing costs like upgrades and maintenance. Web-based recreation management software securely stores data, stay always-updated, backup daily enterprise-class servers in a state-of-the-art, and highly-secure data center. It is accessible from anywhere as long as there is an active connection of the Internet–which gives the opportunity to work from any remote location.
Based on organization size, segmentation is divided as large and small & medium enterprises. Increasing community activities such as recreation, sports, and leisure in SMEs drives the recreation software market for North American countries that includes U.S., Canada, and Mexico. However, Mexico is expected to show the admirable growth in this market for North American region in upcoming years due to continuous growth of small & medium scale enterprises. Management of such events on a particular venue is a difficult and time-consuming task where North America recreation management software market plays an important role for error free and smooth event. U.S. and Canada have greater presence of various large enterprises that drives the recreation management software market in North American region.
End user market is segmented into healthcare, education & academic, sports training center, community center, municipality and government and others. There are various software applications are available that provides benefits regarding human health with easy-to-use web-based solutions manages health forms, allergies, medications, and illness or injury tracking. Further, after maintaining e-health records, it creates and provides a thorough report with adequate solutions for it. various colleges & universities are trying to take their functionalities online and build customized programs that help to reduce administration for their faculties and providing better customer experience which results into generating more revenue for the college. The company named “Active Network” delivers campus North America recreation management software market that helps to increase the overall participation via social marketing tools, mobile access to programs, email marketing, and free online promotions.
Geographically, global heat meters market is divided as North America, Europe, Asia-Pacific, and Latin America, the Middle East and Africa (LAMEA).
North America is anticipated to lead the global recreation management software due to increasing immigration and the ethnic mix of the population. As a result of immigration and the ethnic mix of the population and patterns of leisure and recreation are expected to be different. Additionally, the demand for recreation software for managing a diverse range of recreation activity will likely to increase in the coming years.
Outdoor recreation plays a significant role in the U.S. market as it provides a sense of well-being, helps to develop lifelong skills, provokes interest, and often provides an alternative to daily routines. The Federal Government is taking more efforts to provide parks, forest areas, facilities, and services for public recreation on a permanent and emergency basis in the United States, which, in turn, is increasing the demand for recreation management software in the United States. For instance, the Federal Interagency Council on Outdoor Recreation (FICOR) is a seven-agency council that promotes and enhances outdoor recreation access and opportunities on federal lands and waters.
Canadian municipal government also adopted North America recreation management software market for registration solution. For example, the City of Ottawa, the corporate entity of municipal government in Ottawa, selected Legend company’s recreation software as its new registration and recreation management software. It allows the City to understand customer needs and deliver their recreation services more effectively during peak registration periods, online booking functionality, and consistent user experience across multiple devices.
Some of the prominent players in North America recreation management software market are
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