By 2030, the North America sex toys market is estimated to be worth USD 16.135 billion, increasing at a CAGR of 5.2 % over the forecast period (2022–2030).
A sex toy is a device that helps with sexual stimulation and pleasure. Sex toys can be used by people of all ages for a variety of purposes, whether alone or with a partner. If a person suffers from specific sexual dysfunctions, these may also be used medicinally. These are primarily used to increase bedtime enjoyment. Sex toys include vibrators, lubricants, dildos, anal sex toys, penis rings, rubber vaginas, sexual play props, and BDSM gear. The vibrator is the most popular sex gadget nowadays. Many popular sex toys are made to look like human genitals, and they might be vibrating or not. The term sex toy can also refer to BDSM gear and sex furniture like slings, however it does not include birth control, pornography, or condoms. Adult toy and the obsolete euphemism marital help are two other words for sex toy. Sex toys are most usually purchased from a sex shop or online, but they can also be purchased from a pharmacy or pharmacist, a pornographic store, a head shop, or a department store. Sex toys for both men and women are accessible in practically every country.
Due to the existence of multiple producers and merchants providing easy access to items, North America held the greatest market of over 33% in 2021. According to a 2019 survey in the United States, 53% of people used sex toys to improve their sexual experience. In recent years, manufacturers in North America such as Doc Johnson in the United States and Cal Exotics in Ontario have seen increased sales of sex toys.
The North America sex toys market can be categorized as:
The female segment led the market in 2020, accounting for more than 60% of total sales. Despite the taboo and societal humiliation, there is a vast assortment of women's clothing on the market. The wellness area has vibrators, dildos, and anal beads on display. When making toys based on female anatomy, manufacturers have traditionally targeted women.
The male sex toys industry is expected to rise because to the rising popularity of male sex toys such as penile rings, penis pumps, and penis vibrators. In their wellness sections, online merchants and hypermarkets sell sex toys alongside condoms, making it simple for men to improve their sexual health.
E-Commerce platforms and online merchants will control more than 60% of the market by 2020. Increased internet penetration and the availability of diverse sex toys on e-Commerce platforms are driving the segment's rise. Customers who choose internet purchases over traditional adult stores benefit from the secrecy of product delivery. Based on distribution methods, the worldwide sex toys market is divided into three segments: e-commerce, specialty stores, and mass merchandisers.
The North America sex toys market is expected to be worth USD 16.135 billion by 2030, growing at a CAGR of 5.2 percent between 2022 and 2030. North America retained the largest market share of over 33% in 2021, owing to the presence of many producers and merchants enabling easy access to items.
According to a poll conducted in the United States in 2019, 53% of respondents used sex toys to enhance their sexual experience. Sales of sex toys have surged in recent years, according to manufacturers in North America such as Doc Johnson in the United States and Cal Exotics in Ontario. The sex toys market in North America is growing due to factors such as improvisations and developments in sex toys and condoms.
Canada is the fifth largest seller of sex toys in the world. This particular market is expected to increase greatly in the next years. The sex-toy industry has altered considerably in the last decade, owing to a shift in cultural standards as well as the anonymity and convenience of purchasing online. PinkCherry, for example, sold over half a million sex toys in Canada in the last year, including nearly 120 000 vibrators. In terms of consumers, men and women are roughly equal, although males spend more per item. Mobile purchases make up half of all purchases.
Due to increase in demand, the Mexican companies reported a 280 percent rise in sales through digital platforms. On the demand of its customers, 70% of whom are women and 30% are males, the Mexican companies offers a variety of products on its website. The number of online sex toy stores has increased significantly in Mexico, and the business is likely to rise as a result.
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