The global online banking market size was valued at USD 14.80 billion in 2021 and is projected to reach an expected value of USD 47.37 billion by 2030, registering a CAGR of 13.8% during the forecast period (2022 – 2030).
A computer or mobile device can manage a bank account online through online banking, a banking service. It offers services such as merchant & utility bill payments, cash transfers & payments, deposit & processing, and online account statements. Customers use and embrace online banking frequently because it is simple and provides convenience, real-time tracking, and time-saving banking services. For instance, a Deloitte poll from 2018 shows that 73% of respondents worldwide use internet banking at least once per month, compared to 59% of respondents who use mobile banking apps.
Due to widespread internet access and a surge in smartphone use, the demand for online banking will continue to grow and dominate the market. High yield interest rates and convenient access to online banking goods and services, both provided by banks, are further critical drivers of industry expansion.
|Fastest Growing Market||Europe|
|Largest Market||North America|
|Report Coverage||Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends|
With the increasing emphasis on smartphone usage and massive internet penetration across several countries, the demand for online banking continues to rise. It is anticipated to continue to rule the market. Additionally, as banks offer real-time payment options, enabling routine banking activities online, features of bill payments, and others, people are using online banking more regularly. In addition, the banking sector has seen a significant boost in consumer brand loyalty and tremendous development & standardization of the products & services delivered via mobile banking applications.
The convenience and accessibility of online banking products and services made possible by high yield interest rates are now the main drivers of market expansion. Further enhancing its cost-effectiveness in business operations is the absence of branches, making it impossible to operate online banking and other operational costs gradually going down. As a result of a decrease in these extra costs, banks offer saving options with greater interest rates to their consumers. Furthermore, since all transaction data is stored at the bank's terminal, online banking customers can do so without purchasing any software, storage, or backup data. As a result, these factors make it more convenient for consumers to use online banking, thereby driving market growth.
Lack of awareness among customers regarding sharing account information and confidential data online hampers the market growth. In addition, the possibilities of unauthorized access to accounts of users via hacked log-in credentials create massive security & privacy concerns among consumers. Furthermore, customers mistakenly allowing cookies to come via disruptive online advertisements & unauthorized popups also result in the disclosure of personal information. For instance, according to official online banking statistics from the U.S. government, 3,500 cyberattacks against banks were reported in the first seven months of 2019. As a result, this has become a significant hindrance to market expansion.
Increased corporate banking and increased digitization are anticipated to fuel industry expansion. Online banking has also enabled investors to monitor their portfolios in real-time while trading or investing online with constant access to their funds. Therefore, it is anticipated that these online banking features will soon boost creative financial services and drive market growth. In the upcoming years, the market is also anticipated to benefit from more significant corporate investment and the expansion of internet banking services.
Region-wise, the global online banking market is analyzed across North America, Asia-Pacific, Europe, and LAMEA.
North America was the highest revenue contributor and is estimated to grow with a CAGR of 12.7%. North America includes the U.S. and Canada. In the U.S., the adoption of online banking has increased widely and is expected to maintain its dominance during the forecast period. The presence of significant market players, the rise in the youth population, and higher consumer awareness about online banking are becoming some of the important trends in the region.
Furthermore, online banking has become more convenient for consumers who previously used traditional banking methods for their banking activities. Consumers are opting for online services rather than offline baking services, which boosts the market growth in the region. The main drivers of the region's online banking industry growth are improvements in information technology and the expansion of interactive and user-friendly user interfaces for websites and applications. Moreover, North America defines major trends and direction for the online banking industry worldwide as consumers in this region are the most advanced online banking consumer base, fueled by the presence of major global players and a high youth population with high product awareness.
Europe is the second largest region. It is projected to reach an expected value of USD 12080 million by 2030, registering a CAGR of 13.2%. Growth in the use of online banking platforms for executing significant financial transactions, technological advancements, and adoption of online banking features are some of the significant trends in the region. Smartphone-addicted consumers have adopted online banking with the increase in the use of the payment, surge in internet penetration, and presence of a vast youth population, which is expected to fuel the online banking market growth in Europe.
Asia-Pacific is the third largest region. The Asia-Pacific market is analyzed across China, India, Japan, Singapore, Australia, and the rest of Asia-Pacific. It is considered the fastest-growing region globally, owing to emerging economies, an increase in awareness of online banking, and the adoption of technology services in the online banking market in the region. These factors, as a result, drive the growth of online banking in the region. The online banking market is particularly brisk in countries such as India, China, Japan, Australia, Hong Kong, New Zealand, and Singapore, with high GDP growth and a rise in per capita income.
Furthermore, initiatives such as customer education programs & media promotions for online banking and the rise in adoption of smartphones have led to the growth of online banking in the region. The increase in technological advancements and rapid development of internet penetration through desktops & tablets has led to a rise in demand for online banking in the region. Moreover, the increase in the adoption of technologies by banks to maintain brand loyalty, accelerate better user experiences, and expand operations of banking channels are becoming some of the significant trends in the market. Furthermore, the rise in adoption of multiple online banking platforms & shift of trends among individuals toward convenient payment methods is some of the major factors expected to provide lucrative opportunities to the market in the coming years.
The global online banking market is segmented based on service type, banking type, and region.
By service type, the global online banking market is classified into payments, processing services, customer & channel management, wealth management, and others. The payments segment was the highest contributor to the market and is estimated to grow at a CAGR of 12.7% during the forecast period. Consumers are shifting toward online channels to execute payments, as it offers convenience & time-saving features as compared to conventional methods. This, as a result, has become one of the significant trends in the market. Moreover, online banking solution providers have partnered with vendors such as utility services companies, entertainment, and media & multiplexes. This allows customers to use online banking platforms for several other day-to-day payments. These factors, as a result, drive the growth of the payments segment of the online banking market during the forecast period.
The processing services are the second largest segment. Increase in remittances, loan processing outsourcing, retail back office & payment processing, card issuing, and re-platforming boost the market growth. Bundled product offerings & availability of alternative solutions in process services are driving the development of this segment in the market.
The customer & channel management segment is the third largest. Demand for checking account balances & history, availing electronic account statements, and canceling checks are some of the significant trends in the customer & channel management segment. Furthermore, implementing technologies such as blockchain, augmented reality (AR), and the Internet of things (IoT) Banking enhances the growth of customer & channel management services in the market.
In terms of banking type, the global online banking market is divided into retail banking, corporate banking, and investment banking. The retail banking segment was the highest contributor to the market and is estimated to grow at a CAGR of 12.9% during the forecast period. The retail banking sector has emerged as the highest used service, owing to an ever-increasing customer base. Retail banking is the fastest growing segment among all banking types, owing to a surge in the customer base willing to shift toward online banking methods. In addition, retail banking provides easy and convenient access to banking services.
Moreover, growth in internet usage penetration and technological advancements globally contributes to the development of this segment. The retail banking segment is growing with the highest CAGR as consumers focus on controlling their financial operations and seek digital tools for advice and financial insight. Moreover, owing to the rise in interest rates and inflation, new opportunities for profitability in deposit, lending, and wealth accounts are expected to emerge as growth opportunities for retail banking. In addition, organizations that can drive rapid customer acquisition and launch new products to attract new customers are expected to generate higher revenue and profit from this new online banking environment.
The corporate banking segment is the second largest. Corporate banking refers to banking aspects that deal specifically with corporate customers. This segment of online banks typically serves a wide array of clients, ranging from small- to mid-sized and large enterprises, with sales ranging in billions and office presence worldwide. The corporate banking segment provides services such as loans & credit products, treasury & cash management services, equipment lending, commercial real estate, trade finance, and employer services. The digitalization trend has led to the mass adoption of technologies through connected services and devices by enterprises and conglomerates, leading corporate banks to switch to internet-based services. Client preferences regarding interaction with their corporate banks are rapidly changing, with increased expectations of fully integrated solutions, lean processes, and 24/7 access via web browsers, which fuels market growth. The corporate banking segment is expected to grow, owing to future digitalization trends and an increase in globalization of the midmarket companies.
Investment banking is the third largest. Investment banking is a corporate division primarily creating capital for companies, governments, and other entities. It employs investment bankers to help corporations, governments, and other groups to plan & manage large projects to save the time and money of their clients by identifying risks associated with projects. In addition, investment banks generally assist large organizations and provide advisory services considering a merger & acquisitions, issuing securities, and others. The rise in adoption of technologies by banks and the rise in need for 24/7 access via the web with investment bankers are some of the significant trends in the investment banking segment. In addition, the convenience offered to enterprises & advisory services for increasing revenues generated by the companies is a significant driver for investment banking in the market.
List of key online banking market companies profiled