Online Education Market

Market Overview

The global online education market size was valued at USD 30.60 billion in 2021. It is expected to reach USD 198.9 billion by 2030, growing at a CAGR of 23.12% during the forecast period (2022–2030). Online education is a computer-assisted learning framework that relies on the internet for understudies and instructors to collaborate and share study materials. Variables contributing to the growth of the online education market include growing interest in lowering the cost of instruction, expanding government initiatives supporting online schooling, and increasing infiltration of cell phones and the internet. Furthermore, market growth is expected to be grown by rising interest in flexible and adaptive learning and the introduction of AI-enabled e-learning solutions.

The growing adoption of cloud-based arrangements, combined with rising investment speculations by major market penetrators aimed at improving the security and unwavering quality of cloud-based education platforms, is broadening the options available to institutions. The vast number of service and content providers on the market brings massive amounts of educational content to the web.

Due to the accessibility of free content, end users are embracing online learning more frequently, and ed-tech companies see this as a new opportunity to make money. For instance, BYJU, one of India's most valuable Edtech start-ups, has added 7.5 million new users to its platform since making content accessible for free.

Market Dynamics

Market Driving Factors

Growing Internet Penetration to Boost Market Progress

Internet usage has skyrocketed due to global technological infrastructure development and advancements that have made it possible for people and businesses to reach new heights that otherwise would not have been feasible. As a result, the education industry has outgrown other sectors in the digital disruption by making distance learning courses available to people of all ages. Many students in the modern era use online education technologies to complete their educational needs without leaving their homes, offices, or cities because they can access smartphones and the internet.

Education providers worldwide are increasingly using the internet to offer courses, certifications, and degrees to rural and urban populations because it is known for being a treasure trove of information and knowledge. Furthermore, the development of interactive teaching methods in the online education system, which is cost-effective and appears to be a great online tool for both teachers and students, is contributing to the increase in the number of students who attend online classes.

Market Restraining Factors

Low Income and Internet Accessibility to Restrict Market Growth

One of the biggest challenges in the online education market is that poor people in rural areas have limited access due to low internet penetration and smartphone adoption. Few companies are willing to enter the television and radio markets, which are the focus of these sections. The target audience comprises people of various ages and socioeconomic backgrounds. One of the significant factors limiting demand for online education services is income disparity.

Key Market Opportunities

Growth in the Use of Artificial Intelligence and Machine Learning to Boost Market Opportunities

The use of AI and machine learning has increased on e-learning platforms because it allows for the customization of content based on each student's prior knowledge and provides a one-size-fits-all approach. In addition, leveraging AI and ML makes it possible to rapidly analyze vast amounts of data and identify patterns and trends to optimize and enhance learning experiences. Moreover, it simplifies, accelerates, and increases the agility of course creation without sacrificing quality.

Automatic translation and localization capabilities have accelerated and improved the eLearning development process. Additionally, it is now possible to create multilingual content for multinational corporations that struggle to develop useful content for branches spread across numerous nations or for the increasingly common occurrence of multinational corporations working with remote teams.

Therefore, it is anticipated that an increase in these developments will bring about profitable opportunities for the market.

Segmental Analysis

The global online education market has been segmented into component type, product type, types of learning, and end-users.

Based on component type, the global market is classified into hardware and software. The hardware and software segment is further subdivided into the notebook, mobile, personal computer, world-class course play, and Yuja segments.

Based on the product type, the global market is classified into content and services. The content and services segment is further subdivided into technical, management, commerce, arts, primary and secondary supplementary education, test preparation, online certification, higher education, and language.

Based on types of learning, the global market is classified into synchronous and asynchronous. In addition, the synchronous and asynchronous segments are further divided into chat, voice, video, live streaming, digital curriculum materials, e-mail, discussion forums, and social networking, respectively.

Based on end-users, the global market is classified into K-12, higher education, industry, and professionals.

Regional Analysis

The global online education market is divided into three regions, namely North America, Asia Pacific, and Europe.

North America will dominate the global online education market during the forecast period. The main reason is the presence of a well-established infrastructure and a highly skilled labor force. Another factor contributing to the market expansion in this region is the rising demand for and adoption of the bring-your-own-device (BYOD) policy among corporate enterprises. Most of the industry's most important players, including Cisco Systems, Inc., Oracle, and Microsoft Corporation, are already established in this region, contributing to the continued market expansion.

Asia-Pacific will emerge as the second dominating region in the global online education market during the forecast period. The factors responsible for the growth of the Asian-Pacific market will be the increasing usage of the internet and the rising adoption of smartphones. Due to the large number of educational institutions located in countries like India, China, and Japan, the growth of this region will be led by the economies of the countries that currently hold the leading positions, such as Japan and China.

Recent Developments

• May 2022- Class Reached Definitive Agreement to Acquire Anthology's Blackboard Collaborate. Anthology, a provider of education solutions that support the entire learner lifecycle, and Class Technologies Inc., a leader in the synchronous virtual classroom space, have announced that they have signed a definitive agreement for Class to acquire Anthology's Blackboard Collaborate virtual classroom tool.

Online Education Market Segmentation

By Component Type

• Hardware
• Software

By Product Type

• Content
• services
• Based on learning 
• Synchronous 

By End-Users

• K-12
• Higher education
• Industry and professionals

By Regions

• North America
• Asia-Pacific
• Europe