The global organic baby shampoo market size was valued at USD 554.67 million in 2021 and is predicted to reach at USD 1023.17 million by 2030, increasing at a CAGR of 7.04% from 2022 to 2030. Because of the delicacy of babies and the sensitivity of their skin, parents take great care in selecting the baby products they use in order to prevent any irritation or allergic reaction. When it comes to buying baby shampoo, organic options are becoming more popular by the day. Synthetic baby shampoo can easily be replaced by organic baby shampoo.
Instead of harsh chemicals, organic baby shampoo is formulated with soothing ingredients like chamomile and coconut oil to help nourish the baby's scalp and skin. Organic baby shampoo is becoming increasingly popular due to growing public awareness of the potential harm that synthetic baby shampoo may do to a baby's skin and hair. Organic baby shampoo is becoming more and more popular among parents since it contains plant-based components like calendula, aloe, and chamomile, none of which are known to be toxic or irritating to the skin. Because of the rising interest in organic baby shampoo, makers of baby shampoo are putting more effort into this market and increasing their manufacturing capacity to meet that need.
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Synthetic Items' Detrimental Impacts Increase Demand for Organic Products
Products for children, particularly those for infants and children with eczema or other skin conditions, must be free of any skin irritant in order to be safe and effective. Baby shampoo sales will continue to rise over the next decade because of this one factor alone. Organic baby shampoo contains natural ingredients that assist to strengthen the hair of newborn babies. Hair texture and moisture are also improved by using this product. Baby's hair & scalp are also given antioxidants, and toxins are eliminated, by using organic baby shampoo.
Not only are baby shampoos for babies. Also, because they don't include any harsh substances that could dry out the hair, they're safe to use on adults. The above mentioned benefits are projected to boost the market upwards during the next few years. On the other hand, major market players are heavily investing in the development of safe and secure, more cost-effective, as well as excellent organic care products in order to gain a competitive edge over the competition. Sales growth throughout the global market can also be predicted to be impacted by this.
Rising Working Women and Increasing Educated Millennial Parents
Many manufacturers have entered the baby care market in an effort to increase their market share as well as consumer base by launching new baby care product offerings or by innovating their current product lines as millennial parents become more knowledgeable about organic baby care products and the benefits they provide. For instance, in 2018, the organic personal care company Azarfan debuted a new product portfolio extension known as Azarfan organics baby. This product line extension featured goods like infant organic shampoo, conditioner, plus hair lotion and was made with certified organic components.
Additionally, as more women enter the workforce, they become more self-sufficient and financially secure. As a result, they adopt high-quality healthcare products for their infants, which drives the market growth for organic baby bathing products. This feature makes it possible for these people to buy high-quality care items for their children more frequently, which is helping the organic baby shampoo market grow in terms of sales. By increased internet usage, consumers become more aware of the brands and items that are offered in the market, which contributes to the market's further expansion.
The Short Shelf Life Plus Higher Cost of Organic Components Act as Restraints
Due to this, organic ingredients must always be stored at a steady temperature and packed with care. Negative outcomes may result from products that have been improperly created. This is due to the fact that these products are generated from plant extracts with a very limited number of ingredients and are highly regarded. As a result, organic baby shampoo's growth may be constrained.
Furthermore, many middle-class parents are concerned about the much higher costs of organic baby shampoo compared to conventional baby shampoo. Organic baby shampoos may be constrained by its high cost in this market. Several alternative ways are being used by manufacturers to reduce the cost of the product.
Expanding R&D Spending and Urbanization Are Creating More Lucrative Opportunities
A number of major businesses in the organic care industry are making significant investments in the creation of more effective, more cost-effective, and environmentally friendly versions of their products in an effort to gain an advantage over their competitors. As a result, future revenue growth in this global market is predicted to be high. Increasing knowledge of the advantages of organic baby bathing products among parents who are well-informed may also generate an opportunity for the industry to grow. The market's growth can be accelerated by incorporating new features and technologies into existing products.
Organic Baby shampoo sales are on the rise as a result of rising urbanization in countries with large populations, like China and India. The global organic baby shampoo plus conditioners market is expanding at a rapid pace due to a decrease in infant mortality rates around the world. All these factors will open up new opportunities in the global organic baby shampoo market.
The global organic baby shampoo market is divided into different segments according to the Distribution Channel and Region (Geography).
By Distribution Channel, the global organic baby shampoo market is segmented into Hypermarkets, Pharmacy & Drug Store, E-commerce, and Others. In 2021, hypermarkets had the biggest market share of revenue, accounting for about 45% of total revenue. The advertisements of a baby care center are given an entire section's worth of real estate in the hypermarkets. It is projected that parents of young children account for forty percent of buyers, but seventy-five percent of sales volume. The majority of product purchases are made at supermarkets, drug stores, pharmacies, as well as specialty health and beauty shops, where customers are informed and assured that they are purchasing an appropriate product. Brands will often conduct in-store promotions in the form of product displays and handouts of free samples in an effort to sway consumers who have the potential to become customers.
Over the course of the analysis period, it is anticipated that the rate of compound annual growth rate (CAGR) achieved by the e-commerce channel of distribution will be 7.95%. In the years to come, there is likely to be a shift in market dynamics brought on by the expansion of the internet distribution channel on a global scale. Many of the most successful consumer businesses on the market are turning to unconventional social media methods in an effort to attract the interest of millennial parents.
For instance, the newborn and mom care firm Firstcry sponsored multiple advertising initiatives, such as a sweepstakes using the hashtag "It's a Moms' World." Their unique hashtag encourages mothers to dress up, pose with 'interesting props,' and take a photo with a 'Super Mom' at any of their locations in exchange for a discount on their purchase. They then post the picture on Facebook with the caption "It's a Mompreneur's World," as well as the hashtags "#ItsAMomsWorld." As part of our social media campaign, we will be posting motivational stories about mothers who have successfully started their own businesses. This might be an efficient medium to appeal to the audience when it comes to the launch of new products because Facebook users make up about 55 percent of the platform's user base. In addition, online platforms offer services like free delivery services, after-sale services, as well as an easy return policy, all of which have been improving the overall buying experience for customers.
By Region or Geography, the global organic baby shampoo market is segmented into North America, Europe, Asia-Pacific (APAC), Latin America, and Middle East & Africa (MEA). In 2021, North America is expected to hold the greatest market share of over 35% as a result of parents' increased emphasis on child rearing and the region's high expenditure on personal care items. The CAGR for the Asia Pacific region is predicted to be 7.26% by 2021, making it the region's fastest-growing market. A 6.79% compound annual growth rate (CAGR) is predicted for Europe between 2022 and 2030. Modern parents' concerns about their children's health are being addressed through baby care items.
The global organic baby shampoo market is segmented by geography into North America, Europe, Asia-Pacific (APAC), Latin America, and Middle East & Africa (MEA).
Regional Growth Insights Request Sample Pages
Because of the increased emphasis placed by parents on the well-being of their children and the high levels of expenditure on personal care goods, North America accounted for the greatest share in 2021, accounting for more than 35%. With a compound annual growth rate that is projected to be 7.26% in 2021, the Asia-Pacific area is anticipated to become the regional market that is expanding at the quickest rate. There are tremendous possibilities of upsurge in organic baby shampoo sales in the developing countries that are located in the Asia Pacific region. The expansion of the market can be seen as a result of numerous causes, but two of the most important ones are the rise of middle-class populations in developing nations like China, Japan, as well as India, as well as the emergence of highly populous countries like China, Japan, and India.
The growing acceptability of organic skin care products among Indian consumers has inspired major brands to enter the market for baby care products. In India, this market is known as "baby care." For example, in 2017, the Himalaya herbal group introduced the Himalaya's herbal gentle baby shampoo. This shampoo excels in nurturing the scalp without leaving it considerably dry and flaky, and it protects the infant's scalp with organic elements including aloe vera as well as tea tree formula.
The European Region will grow at a compound annual growth rate of 6.79% between the forecast years 2022 and 2030. Baby care solutions are increasingly taking a more proactive approach to easing the anxieties that modern parents have regarding their own and their children's health. Because of this, a significant number of the firms that cater to this sector have been compelled to create products with an attention on natural and organic ingredients, as well as to shift direction with regard to their marketing efforts.
According to the Soil Association, which is an organisation that deals with the certification of organic food as well as on issues such as opposition to intensive farming, European buyers are now more willing to pay extra for products that highlight organic ingredients than those which highlight 'free-from' ingredients. For example, the European baby care brand VIVAIODAYS offers a range of products as well as varieties in organic baby care shampoos on which brand highlights COSMOS ORGANIC approved and that of the best quality, cruelty-free, plus vegan, which, in turn, compels the millennial mom and dad to consider purchasing products.