Organic Rice Protein Market

Market Overview

The global organic rice protein market size was valued at USD 84.59 million in 2020 and is projected to reach USD 455.65 million by 2030 at a CAGR of 18.34% 2022 to 2030.

Organic protein from rice is a kind of plant-based protein that is utilised in place of animal and dairy protein. The rice protein is typically taken from brown rice after being treated with enzymes, resulting in the separation of the rice's carbohydrates and proteins. Since pasteurisation is not necessary, organic rice protein powder is free of chemical processing. It is free of hormones and antibiotics because it is not made from animal products.

Market Dynamics

Drivers for the Global Organic Rice Protein Market

• Demand For Lactose-Free And Gluten-Free Products Is Driving The Market

Due to its lactose-free and gluten-free qualities, organic rice protein is in higher demand in the sports industry, which is anticipated to propel market expansion growth of organic rice protein market in the near future. Due to its advantageous qualities, such as its capacity to repair muscle breakdown brought on by rigorous training and exercise, protein consumption is essential for athletes. Another factor that is anticipated to enhance demand for protein components in the sports industry over the projected period is the ability of rice protein products to assist athletes in reducing their hunger and calorie intake.

• Health Enthusiasts Are Driving The Market

Among those who are interested in their health, brown or organic rice is much sought after. In order to prevent the negative impacts of insecticides and pesticides, people are choosing organic rice as they become more health-conscious. Additionally, rising demand for rice protein in foods and beverages, such as protein shakes and yoghurt and spreads with added protein, is anticipated to boost market revenue development between 2021 and 2030.

Restraints for the Global Organic Rice Protein Market

• Challenges In The Cultivation Of Organic Rice Hamper The Market

The market's expansion may be hampered by difficulties with organic rice farming. Climate change brought on by global warming may have a negative impact on the market for organic rice protein and may disrupt the growth of organic rice. Another aspect that is anticipated to restrain market expansion to some amount over the projected period is worrying about dangerous pollutants including lead, mercury, arsenic, and cadmium in supplements made from rice. These toxins can cause cancer and other disorders. In addition, the Covid-19 outbreak severely disrupted the supply chain for products containing organic rice protein, which greatly slowed market expansion.

Opportunities for the Global Organic Rice Protein Market

• The Rising Awareness About Plant-Based Medicines Will Bring In New Opportunities

Over the projected period, the pharmaceuticals section is anticipated to be driven primarily by rising demand for plant-based medications and rising consumer awareness of their advantages over other plant-based goods. The end-use industries, such as food & beverage, pharmaceuticals, cosmetics, and animal feed, are anticipated to grow at the highest rate in emerging nations like China, Brazil, and India. As a result, the market for rice protein is expected to expand at a faster rate in these nations.

Segmental Analysis

This market can be segmented on the basis of product, application, regions and competitors. The taste and durability of these powders are enhanced by processing and refinement. As a result of the processing and the amount of protein, the products are divided into concentrates and isolates.

In 2020, isolates, which accounted for about 55% of the market by volume, dominated the product sector. Separation of the protein from the meal is a characteristic of isolates. As a result, the finished product has the bare minimum of carbohydrate, fat, and fibre, meaning that it is between 90% and 95% protein by weight. One of the key elements increasing the popularity of this product and, as a result, its market is its high protein content.

The market for concentrates is anticipated to develop at the fastest rate over the forecasting period. Since they are less expensive and can readily replace a large number of other comparable items without significantly altering the colour or flavour, their appeal has increased over time. Since these products have been shown to be more wholesome and nutritious than whey, consumers have been adopting them at an increasing rate.

The application category was primarily propelled by the increase in consumer demand for plant-based goods at the expense of animal goods like meat and eggs. The market in the food & beverage sector is anticipated to be primarily driven by the expanding application of these items in goods like sports drinks, vitamins, and dairy substitutes.

Over the projected period, the pharmaceuticals section is anticipated to be driven primarily by rising demand for plant-based medications and rising consumer awareness of their advantages over other plant-based goods. The end-use industries, such as food & beverage, pharmaceuticals, cosmetics, and animal feed, are anticipated to grow at the highest rate in emerging nations like China, Brazil, and India. As a result, the market for rice protein is expected to expand at a faster rate in these nations.

In 2020, common uses for organic rice proteins included dairy substitutes, bakery & confectionery, meat analogues & extenders, sports & energy nutrition, and bakery & confectionery. In terms of volume, the sports & energy nutrition sector had the biggest market share in 2020 at 89%. These products have a high amino acid content and strong antioxidant properties, which enable sportspeople to regain energy more quickly than from other sources.

These products increase energy and muscle mass when consumed. They are a fantastic choice for vegan athletes and muscle builders because they are an entirely natural product. Research has shown that eating them not only keeps blood sugar levels in check but also enhances the body's metabolism.

Organic rice proteins have expanded their use in the bakery and confectionary industry since they are non-GMO, gluten-free, natural, high protein sources, and have an excellent amino acid profile. This market sector consists of baked goods, bars, and batters. This application category is anticipated to develop at a CAGR of over 8% by volume from 2021 to 2030 as a result of its ability to increase the protein content of baked goods without raising the fat content.

Regional Analysis

The market for organic rice protein can be further divided into North America, Europe, Asia-Pacific, South America, and the Rest of the World, depending on geography. Compared to its competitors, North America enjoyed a commanding market share of 34% in 2021. This is due to the strong demand from the application sectors, which include dairy substitutes, meat extenders and analogues, bakery & confectionery, sports & energy nutrition, and others. Due to their useful qualities, rice protein products are attracting the attention of major businesses globally.

Due to strong demand from the food and beverage industry, North America was the largest market in 2020 and represented over 49% of the entire volume. This region's market share has increased globally, thanks to the prevalence of several producers. By controlling the bulk of the volume and revenue shares in the industry in 2020, the U.S. dominated the market. Over the course of the projection period, technological developments in combination with a high rate of new product adoption in this region are anticipated to significantly boost demand.

The three largest markets in the Asia Pacific in 2020 were Japan, China, and India. Over the projected period, demand for nutritious goods containing protein is expected to increase as a result of growing consumer awareness of the benefits of leading healthy lives.

The State Food and Drug Administration in China, the Food Safety and Standards Act in India, and the Japan Health and Nutrition Food Association are a few of the organisations that control the use of different ingredients in food and beverage products in order to protect consumer safety and the quality of the food in their respective nations. As part of their efforts to raise consumer awareness and aid in the creation of new goods, these organisations also encourage the use of nutrient-dense foods and engage in research and development in this area.

Recent Developments

• Cambridge Commodities introduced a line of rice proteins made from plants in July 2021. Three pre-made tastes are available, including cherry cola, strawberry and kiwi, and tropical. To fulfil the rising consumer demand, the company is concentrating on transparent plant proteins. The clear rice protein from Cambridge Commodities has a superior amino acid profile and offers 10g of protein per 14g serving. In addition, they have added Librifoam, an anti-foaming ingredient, to the formulation.
• Rice protein made from PROriz was introduced by Milk Specialties Global in October 2020. It was processed without the use of hexane and had a neutral flavour. Rice protein called PROriz is offered in both organic and conventional forms. For example, ready-to-mix protein smoothies can be made with PROriz rice protein to assist clients in winning in a cutthroat market.

Organic Rice Protein Market Segmentation

By Product

• Rice protein isolates
• Rice protein concentrates
• Others

By Application

• Food and beverages
• Pharmaceutical
• Cosmetics
• Animal feed

By Organic Rice Protein Application

• Sports & Energy Nutrition
• Bakery & Confectionery
• Meat Analogues & Extenders
• Dairy Alternatives
• Others

By Regional

• North America
• Europe
• Asia Pacific
• Central & South America
• Middle East & Africa