Organic Rice Protein Market Size, Share & Trends Analysis Report By Product (Rice protein isolates, Rice protein concentrates, Others), By Application (Food and beverages, Pharmaceutical, Cosmetics, Animal feed), By Organic Rice Protein Application (Sports & Energy Nutrition, Bakery & Confectionery, Meat Analogues & Extenders, Dairy Alternatives, Others) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2022-2030

Market Overview

The global organic rice protein market size was valued at USD 84.59 million in 2020 and is projected to reach USD 455.65 million by 2030 at a CAGR of 18.34% 2022 to 2030.

Organic protein from rice is a kind of plant-based protein that is utilised in place of animal and dairy protein. The rice protein is typically taken from brown rice after being treated with enzymes, resulting in the separation of the rice's carbohydrates and proteins. Since pasteurisation is not necessary, organic rice protein powder is free of chemical processing. It is free of hormones and antibiotics because it is not made from animal products.

Organic rice protein is becoming increasingly popular among fitness enthusiasts as a nutritional supplement that helps with muscle growth. To increase their energy and stamina during workouts, athletes also use it. Additionally, vegan, gluten-free, and cholesterol-free organic rice protein is perfect for those with food allergies because it is also devoid of all three. In the coming years, this is anticipated to fuel market expansion.

Market Dynamics

Drivers for the global organic rice protein market

• Demand for lactose-free and gluten-free products is driving the market

Due to its lactose-free and gluten-free qualities, organic rice protein is in higher demand in the sports industry, which is anticipated to propel market expansion growth of organic rice protein market in the near future. Due to its advantageous qualities, such as its capacity to repair muscle breakdown brought on by rigorous training and exercise, protein consumption is essential for athletes. Another factor that is anticipated to enhance demand for protein components in the sports industry over the projected period is the ability of rice protein products to assist athletes in reducing their hunger and calorie intake.

• Health enthusiasts are driving the market

Among those who are interested in their health, brown or organic rice is much sought after. In order to prevent the negative impacts of insecticides and pesticides, people are choosing organic rice as they become more health-conscious. Additionally, rising demand for rice protein in foods and beverages, such as protein shakes and yoghurt and spreads with added protein, is anticipated to boost market revenue development between 2021 and 2030.

• Changing consumer preferences to drive up demand in the industry.

The shifting consumer demand for organic foods is expected to drive growth in the global market for organic rice protein. Although there has been a massive increase in consumer demand for organic goods in recent years, this trend has slowed since Covid-19 as more people are trying to cultivate and maintain a healthy diet. Consuming protein is essential for maintaining a healthy body and mind. Medical professionals advise including some protein in every meal. Nutritionists recommend that people ingest 0.8 grams of protein per kilogram of body weight each day to prevent protein deficiencies. Proteins can be obtained from both plant- and animal-based sources. Meat products are a source of animal-based protein, whereas rice, lentils, green vegetables, etc., are some plant-based protein sources. The demand for these goods has dramatically expanded because organic rice is one of the purest plant-based protein sources. The type of rice with the highest protein content is known as brown rice. Up to 4.4 grams of protein can be found in 100 grams of cooked rice.

Restraints for the global organic rice protein market

• Challenges in the cultivation of organic rice hamper the market

The market's expansion may be hampered by difficulties with organic rice farming. Climate change brought on by global warming may have a negative impact on the market for organic rice protein and may disrupt the growth of organic rice. Another aspect that is anticipated to restrain market expansion to some amount over the projected period is worrying about dangerous pollutants including lead, mercury, arsenic, and cadmium in supplements made from rice. These toxins can cause cancer and other disorders. In addition, the Covid-19 outbreak severely disrupted the supply chain for products containing organic rice protein, which greatly slowed market expansion.

• Market competition from smaller businesses will limit future growth.

Due to the difficulties of organic farming, there are fewer competitors in the global market. It is challenging to locate sizable regions that can be solely devoted to organic farming in the modern world, where firms produce a more significant number of endo-products with limited capital, as one of the essential factors is to prevent any contact with chemical fertilizers. It is challenging to boost agricultural productivity without synthetic pesticides, so businesses must increase their investments to implement alternative cultivation techniques, such as using organic pesticides, which are more expensive than synthetic equivalents. The future expansion of the worldwide market may need to be improved by this cycle.

Opportunities for the global organic rice protein market

• The rising awareness about plant-based medicines will bring in new opportunities

Over the projected period, the pharmaceuticals section is anticipated to be driven primarily by rising demand for plant-based medications and rising consumer awareness of their advantages over other plant-based goods. The end-use industries, such as food & beverage, pharmaceuticals, cosmetics, and animal feed, are anticipated to grow at the highest rate in emerging nations like China, Brazil, and India. As a result, the market for rice protein is expected to expand at a faster rate in these nations.

Regional Analysis

The market for organic rice protein can be further divided into North America, Europe, Asia-Pacific, South America, and the Rest of the World, depending on geography. Compared to its competitors, North America enjoyed a commanding market share of 34% in 2021. This is due to the strong demand from the application sectors, which include dairy substitutes, meat extenders and analogues, bakery & confectionery, sports & energy nutrition, and others. Due to their useful qualities, rice protein products are attracting the attention of major businesses globally.

Due to strong demand from the food and beverage industry, North America was the largest market in 2020 and represented over 49% of the entire volume. This region's market share has increased globally, thanks to the prevalence of several producers. By controlling the bulk of the volume and revenue shares in the industry in 2020, the U.S. dominated the market. Over the course of the projection period, technological developments in combination with a high rate of new product adoption in this region are anticipated to significantly boost demand.

The three largest markets in the Asia Pacific in 2020 were Japan, China, and India. Over the projected period, demand for nutritious goods containing protein is expected to increase as a result of growing consumer awareness of the benefits of leading healthy lives.

The State Food and Drug Administration in China, the Food Safety and Standards Act in India, and the Japan Health and Nutrition Food Association are a few of the organisations that control the use of different ingredients in food and beverage products in order to protect consumer safety and the quality of the food in their respective nations. As part of their efforts to raise consumer awareness and aid in the creation of new goods, these organisations also encourage the use of nutrient-dense foods and engage in research and development in this area.

Segmental Analysis

This market can be segmented on the basis of product, application, regions and competitors. The taste and durability of these powders are enhanced by processing and refinement. As a result of the processing and the amount of protein, the products are divided into concentrates and isolates.

In 2020, isolates, which accounted for about 55% of the market by volume, dominated the product sector. Separation of the protein from the meal is a characteristic of isolates. As a result, the finished product has the bare minimum of carbohydrate, fat, and fibre, meaning that it is between 90% and 95% protein by weight. One of the key elements increasing the popularity of this product and, as a result, its market is its high protein content.

The market for concentrates is anticipated to develop at the fastest rate over the forecasting period. Since they are less expensive and can readily replace a large number of other comparable items without significantly altering the colour or flavour, their appeal has increased over time. Since these products have been shown to be more wholesome and nutritious than whey, consumers have been adopting them at an increasing rate.

The application category was primarily propelled by the increase in consumer demand for plant-based goods at the expense of animal goods like meat and eggs. The market in the food & beverage sector is anticipated to be primarily driven by the expanding application of these items in goods like sports drinks, vitamins, and dairy substitutes.

Over the projected period, the pharmaceuticals section is anticipated to be driven primarily by rising demand for plant-based medications and rising consumer awareness of their advantages over other plant-based goods. The end-use industries, such as food & beverage, pharmaceuticals, cosmetics, and animal feed, are anticipated to grow at the highest rate in emerging nations like China, Brazil, and India. As a result, the market for rice protein is expected to expand at a faster rate in these nations.

In 2020, common uses for organic rice proteins included dairy substitutes, bakery & confectionery, meat analogues & extenders, sports & energy nutrition, and bakery & confectionery. In terms of volume, the sports & energy nutrition sector had the biggest market share in 2020 at 89%. These products have a high amino acid content and strong antioxidant properties, which enable sportspeople to regain energy more quickly than from other sources.

These products increase energy and muscle mass when consumed. They are a fantastic choice for vegan athletes and muscle builders because they are an entirely natural product. Research has shown that eating them not only keeps blood sugar levels in check but also enhances the body's metabolism.

Organic rice proteins have expanded their use in the bakery and confectionary industry since they are non-GMO, gluten-free, natural, high protein sources, and have an excellent amino acid profile. This market sector consists of baked goods, bars, and batters. This application category is anticipated to develop at a CAGR of over 8% by volume from 2021 to 2030 as a result of its ability to increase the protein content of baked goods without raising the fat content.

Recent Developments

• In December 2022, A New Magtein® Human Clinical Study Was Published in Nutrients, According to AIDP, Inc.
• In September 2022, AIDP, Inc. announced an exclusive deal to distribute LuzixineTM, an alfalfa protein.
• In July 2022, As the authorized distributor for Lyckeby, Sweden, A&B Ingredients is delighted to provide functional native starches to its North American customers.
• In June 2022, A&B Ingredients, a pioneer in offering innovative, clean-label, and functional ingredient solutions to the food and beverage industry, recently added Texta Feve, textured Faba bean proteins, to its line of plant-based, functional ingredients.