Otoplasty refers to the surgical and non-surgical procedures for correcting the ear deformities and defects, such as absent external ear and congenital conditions and trauma. The technique involves alteration of the defects by creating an external ear that is in natural proportions, appearance, and contour, which is usually achieved by reshaping the cartilaginous support framework of the pinna. Globally, the rising prevalence of congenital ear deformities, such as Treacher Collin’s syndrome and hemifacial macrosomia, is boosting the market growth. As per the CDC, 1 in about 50,000 people is suffering from Treacher Collins Syndrome. Some of the factors driving the market include the increasing awareness regarding ear deformities, rising disposable income, growing acceptance of plastic and aesthetic surgeries, and surging presence of advanced treatment options, such as tubings and malleable splints. Moreover, the otoplasty formation of the distorted ear can cause a number of problems, including acute pain due to overcorrection of deformed features, abnormal scar tissue, and reappear of ear protrusion, which can impede the market growth to some extent. However, the growing availability of advanced products, such as malleable and adjustable splints and tubing for adjusting the shape and size of the ear, is driving the market growth.
The global otoplasty market is segmented into type, technique, and end-user.
By type, the otoplasty market is trifurcated into ear pinback, ear reduction, and ear augmentation. The ear augmentation segment is anticipated to hold the largest market share during the forecast period. Based on the technique, the otoplasty market has been classified into non-surgical and surgical. By surgical technique, the otoplasty market has been segmented into anti-helical fold manipulation, conchal alteration, and correction of ear lobe prominence.
By end-user, the otoplasty market has been trifurcated into R&D centers, clinics, and hospitals.
Globally, the rising cases of external ear trauma, including puncture, blasts, and damages incurred by blunt objects is surging the market growth. Blast injury is the most prevalent injury, and around 2% to 32% of the people suffer from it across the globe. Out of which, about 80% of the people are likely to have a ruptured tympanic membrane.
As per the CDC, in the U.S., around about 1 in every 2,000–10,000 babies suffer from microtia. For the record, microtia happens during the first few weeks of pregnancy and can vary from being barely noticeable to being a major problem in the ear formation. Additionally, the WHO is initiating several infant hearing screening programs to attend to the growing prevalence of ear deformation across the globe. Currently, a number of different approaches are available for identifying hearing loss in neonates and infants, including Otoacoustic Emissions (OAE) testing and Auditory Brainstem Response (ABR). In develop and underdeveloped countries, the development of new approaches and the rising number of cost-effective screening methods are driving the market growth.
Treacher’s syndrome, also known as mandibulofacial dysostosis, is a hereditary condition that affects 1 in every 50,000 people. This can be attributed to the mutation in the TCOF1, POLR1C, or POLR1D gene and is responsible for causing about 95% of the cases. Hemifacial microsomia is the second most prevalent congenital disorder after cleft lip and palate. The market is majorly driven by the rising predominance of the innate ear disfigurement, rising per capita income, increasing cases of trauma, rising availability of advanced products, and surging screening & operating techniques across the globe.
North America is dominating the global otoplasty market and will continue the same during the forecast period. This can be attributed to the rising expenditure power, availability of advanced treatment options, surging initiatives by the federal government, and increasing healthcare expenditure. The region is backed with the presence of major contributing countries, such as the U.S., Canada, and Mexico. The U.S. is grabbing the highest shares in the North America otoplasty market due to the rising healthcare spending, favorable reimbursement policies, rising awareness regarding early hearing detection & intervention (EHDI) programs, and technological advancements. As per the CDC, around 1.6% of newborns are diagnosed with hearing loss in one or both ears annually, which is further adding fuel to the market growth.
Europe is second in the otoplasty market, and Belgium is the major contributor to the market. In Belgium, the government and insurance companies are soft on the disfigurement followed by trauma or disease and are offering reimbursement for the treatment of such conditions. In addition to this, they are reimbursing the amount spent on the correction of prominent ears and surgery on eyelids.
Asia Pacific is the fastest growing otoplasty market. The region is backed with the presence of China and India, where the government is arduously working to raise awareness regarding hearing defects and is heavily investing in R&D activities for performing extensive research and clinical trials for the same. The major contributors to the otoplasty market include Japan, China, Australia, Singapore, and New Zealand. Moreover, rising awareness regarding hearing defects, increasing expenditure power, and the growing medical tourism due to low-cost treatment costs are boosting the market growth.
Globally, the prevalence of ear deformities is rising at an alarming rate. To attend to the situation, various organizations and leading players are heavily investing in the field to develop advanced treatment options. Recently, Plastic and Reconstructive Surgery developed ‘EarWell,’ a cost-effective and painless treatment for congenital ear deformities. To date, around 97% of the people were treated for simple deformities, and about 70% of the people were treated for constricted malformations, which is further boosting the market growth.
In the last few years, the technological advancements in the field of the otoplasty have shifted the preference of the patients towards non-invasive procedures. One such development is CO2 laser-assisted otoplasty. It is highly durable and offers an otic visual aspect and symmetrical appearance of both ears to treat the patients with utmost efficiency.
Some of the key players in the global otoplasty market include Allergan, Sklar Surgical Instruments, Invotec International Inc, and Phoenix Medical Systems Pvt Ltd. The players are engaging in collaborations and mergers to launch and market their products on a global level. For instance, on 5th November 2015: Allergan acquired Northwood Medical Innovation Ltd to increase its product portfolio and to develop products to treat prominent ears in geriatrics.
|Market Size||USD in Billion By 2030|
|Forecast Units||Value (USD Million)|
|Report Coverage||Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends|
|Segments Covered||by Type of Fittings (Ear Pinback, Ear Reduction, Ear Augmentation), Technique (Surgical and Non-Surgical), End-User (Clinics)|
|Geographies Covered||North America, Europe, Asia-Pacific, LAME and Rest of the World|
|Key Companies Profiled/Vendors||Allergan, Sklar Surgical Instruments, Invotec International Inc, and Phoenix Medical Systems Pvt Ltd|
|Key Market Opportunities||Increasing Prevalence Of The Healthcare It Industry Enhances The Expansion Of The Otoplasty Market Share|