Research Methodology – P2P Payments Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the P2P Payments Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the P2P Payments Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Number of active P2P payment apps users
- Volume of transactions processed through P2P payments
- Average value of transactions per user
- Market penetration of P2P payments in different geographical regions
- Rate of adoption of digital payment methods
- Overall financial technology market size
- Type of transactions (domestic or international)
- Demographics of P2P payment app users
Key Market Indicators
- Growth rate of P2P payments market in terms of volume and value
- Rate of new user acquisition for P2P payment apps
- Churn rate of P2P payment apps
- Market shares of leading P2P payment providers
- Regulatory landscape influencing the P2P payments market
- Technological advancements in the P2P payments industry
- The level of competition in the P2P payments market
Growth Trends
- Rapid digitization and acceptance of cashless transactions
- Increasing smartphone penetration and internet connectivity
- Improved trust in digital payment methods
- Integration of P2P payment functionality in social media apps
- Growing popularity of cross-border P2P payments
- The rise of cryptocurrencies and blockchain technology
- Increased use of P2P payments in e-commerce
- Increased demand for P2P lending and microfinancing activities
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the P2P Payments Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the P2P Payments Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights