Research Methodology – Packaged Food Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Packaged Food Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Packaged Food Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- Regional and global consumption patterns
- Major players in the market and their market shares
- Consumer demographics and their purchasing habits
- Type of packaged food products, such as canned, frozen, ready-to-eat etc
- Distribution channels such as online, supermarkets, convenience stores etc
- Price trends of different packaged food products
- Government regulations affecting the packaged food industry
- Growth rate of the industry
- Packaging trends and innovations
Key Market Indicators
- Sales volume and value of packaged food products
- Number of global and local packaged food manufacturers
- Market saturation level in different regions
- Population and income levels of target market
- Changing consumption patterns and consumer preferences
- Inflation rates and currency exchange rates
- Gross Domestic Product (GDP) Growth Rate
Growth Trends
- Increase in demand for ready-to-eat and easy-to-cook meals
- Growing awareness about health and wellness leading to demand for organic and nutrient-rich packaged foods
- Increasing use of sustainable and biodegradable packaging
- Expansion of distribution channels, especially e-commerce
- Continuous product innovation by manufacturers
- Proliferation of private label brands in supermarket chains
- Increasing demand for culturally diverse and ethnic foods
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Packaged Food Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Packaged Food Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
Get This ReportOur Clients:
