Asia Pacific Picture Frame Market

Market Overview

The Asia-Pacific picture frame market size witnessed significant growth in the past and is expected to grow at a CAGR of around 4.5% during the forecast period (2023-2030).

A picture frame is great for displaying pictures and other items around the house. These frames may match the general décor of the house because they come in various hues, including black, brown, white, and others. Wood, metal, and glass are just a few materials used to make picture frames. They come in many different sizes and forms. Frames are offered in various sizes and finishes Depending on the choice. A dotted or visual picture might also be present in these frames.

The Asia-Pacific picture frame market is witnessing significant growth due to several factors. The region's increasing population, rising disposable income, and growing home décor awareness drive the demand for picture frames. Moreover, adopting picture frames to preserve and display photographs, certificates, and documents contributes to the market's expansion. Additionally, technological advancements and the availability of high-quality products from market leaders further enhance Asia-Pacific’s growth potential.

Market Dynamics

Asia-Pacific Picture Frame Market Drivers

A Wider Spectrum of Picture Frames Applications

In Asia-Pacific, many artists use frames to protect and enhance their priceless works of art while adhering to accepted practices. Framing has several benefits, including protecting artwork from degradation and keeping it for easy viewing. A stylish approach to decorating mirrors in home or business environments is to frame images. Photo frames are becoming increasingly popular, especially for images with sentimental significance, including those depicting beloved moments or adored family members. Framing has gained popularity since it turns images into priceless works of art and enhances rooms, including mirror decorating and bookshelf adornment. The increased popularity of framing certificates in residences, workplaces, and other organizations is another important factor driving up demand in this market.

Spending More on Interior Design

People now have higher expectations for their living quarters, wanting them to be comfortable retreats for leisure and useful workspaces. As a result, there is a growing demand for picture frames as people choose to frame their photos at home rather than dealing with the difficulties of mounting them in office settings or depending on larger institutions for a wide range of frame options. Additionally, the business sector promotes office decorating expenditures by promoting the acknowledgment of significant milestones and successes inside workplaces.

Asia-Pacific Picture Frame Market Restraints

The Use of Cellphones is Expanding

The conventional photo frame market has suffered because cell phones are becoming more common. Photo frames have long been a standard home fixture and an important part of interior design. Additionally, they are frequently selected as well-liked gifts, which has helped the photo frame industry expand in recent years. However, the use of photo frames for exhibiting and gifting has decreased because of the widespread adoption of smartphones. This results from smartphones' sophisticated cameras, which provide high-quality pictures and the ease of instantly snapping several photographs. As a result, there is less need for conventional picture frames to show and share photos due to the simplicity and adaptability of smartphones.

Asia-Pacific Picture Frame Market Opportunities

Use of Digital Frames is Growing

With the rise in popularity of digital frames, the frames business has undergone considerable development in the current era of technology. The advantages of digital screens are combined with traditional picture frame features in these digital frames. In recent years, digital frames have significantly increased in popularity and are now in direct competition with traditional frames. Although traditional frames have advantages, purchasers have shown much interest in digital frames due to their improved quality. As a result of the market's expanding selection of frames, purchasers may now choose frames that best fit their requirements and tastes. The growing use of digital frames has brought about interesting developments in the picture frame market.

Regional Analysis

The Asia-Pacific picture frame market share is segmented by country: China, India, Japan, Southeast Asia, Rest of Asia-Pacific. Germany dominated the market with a CAGR of 4.3% during the forecast period.

The Asia-Pacific region is poised for robust growth in the picture frame market, driven by its large user base and the growing popularity of picture frames. Key industry players know the increasing preference for picture frames as a storage option for pictures, documents, and certificates. Factors such as improving living standards, modernization, and rising regional nuclear families fuel the demand for picture frames. The Asia-Pacific region dominates the market due to the market leaders' ability to provide advanced technology and high-quality products. However, the market faces fierce competition due to challenging business conditions, strict government regulations, and escalating labor, materials, and freight costs.

Segmental Analysis

The Asia-Pacific picture frame market is segmented into types and applications.

By type, it is further segmented into hanging and tabletop picture frames.

The hanging picture frames dominated the market and are expected to register a CAGR of 4.0% over the forecast period. A hanging picture frame, also known as a wall picture frame, has a hanger on the rear that allows it to be hung on a wall. The picture frame is an accessory used to display artwork or photographs. The purpose of hanging picture frames is to exhibit artwork or photographs, typically in residence.

It is further segmented by applications into personal photos, artwork, and others.

Artwork dominated the market and is expected to register a CAGR of 4.2% over the forecast period.

Recent Developments

• April 2017- Sycamore Partners publicized its acquisition of NBG Home (“NBG”) from Kohlberg and Company, LLC. This acquisition helps users more with its growth and production.
• October 2019- Aura announced the launch of a new smart photo frame assembly, which will help users insert photos of their phones into the wall of their houses.