Australia Picture Frame Market

Market Overview

The Australia picture frame market size witnessed significant growth in the past and is expected to grow at a CAGR of around 4.4% during the forecast period (2022-2030).

Highlights

• Hanging picture frames dominated the market by type.
• Artwork dominated the market by application.

A picture frame is an excellent means to showcase photographs and other images within a household. These frames come in various colors, including black, brown, white, and more, allowing them to complement the overall home decor. Additionally, picture frames are crafted using various wood, metal, and glass materials. They come in different types, each accommodating various picture sizes. Depending on personal preference, the frames can be small, medium, or large, with matte or glossy finish options. Furthermore, a lined or photographic image can be placed within these frames.

Market Dynamics

Market Drivers

Increasing Interior Design Spending

In the present era, people have elevated expectations for their living spaces, desiring environments that are not just functional work areas but also enjoyable retreats for leisure. As a result, there is an increasing need for picture frames as individuals prefer to personally frame their pictures at home, avoiding the challenges of mounting them in office settings or relying on larger institutions for a range of frame choices. Additionally, the corporate sector drives this demand by encouraging the recognition of important milestones and accomplishments within workspaces, resulting in greater investments in office decoration.

Market Restraints

The Adoption of Smartphones is Increasing Rapidly

The traditional photo frame industry has been negatively affected by the increasing prevalence of smartphones. Photo frames have been popular home decorative items and gifts, contributing to market growth. However, the widespread adoption of smartphones has led to a decline in the use of photo frames for displaying and gifting. This decline can be attributed to smartphones' advanced camera capabilities, which offer high-quality images and the convenience of capturing multiple frames quickly. As a result, the convenience and versatility of smartphones have reduced the demand for traditional photo frames for displaying and sharing photos.

Key Market Opportunities

The Utilization of Digital Frames is on the Rise

The frames industry has experienced a significant transformation in the modern era, primarily due to the rising popularity of digital frames. These frames blend the traditional elements of picture frames with the advancements in digital displays. Over the past few years, digital frames have gained considerable momentum and are competing with traditional frames in the market. While traditional frames have their merits, the superior quality offered by digital frames has attracted substantial consumer interest. The market now offers a diverse range of frames to cater to various preferences, allowing buyers to select frames that suit their needs and tastes. The increasing adoption of digital frames has brought intriguing changes in the picture frame market.

Regional Analysis

The Australian picture frame market is witnessing swift expansion driven by increasing demand in residential and commercial sectors. Picture frames are widely used in homes and offices to display photos. The residential segment, especially in bedrooms and living rooms, is experiencing notable growth. Similarly, the commercial sector anticipates a significant rise in picture frame demand across various settings like offices, libraries, and reception areas.

The picture frame market in Australia demonstrates regional variations in demand and preferences. Urban areas such as Sydney and Melbourne showcase a higher demand for modern and contemporary frames, catering to the tastes of urban dwellers and art enthusiasts. A preference for traditional and rustic frames is observed in regional areas, reflecting a more traditional and nature-oriented aesthetic. E-commerce platforms have played a crucial role in bridging regional gaps, providing wider accessibility to picture frames nationwide.

Segmental Analysis

The Australian picture frame market is segmented into types and applications.

By type, it is further segmented into hanging and tabletop picture frames.

The hanging picture frames dominated the market and are expected to register a CAGR of 4.0% over the forecast period.

It is further segmented by applications into personal photos, artwork, and others.

Artwork dominates the market and is expected to register a CAGR of 4.0% over the forecast period. Most artworks by artists are shown in photo frames. Paintings are much safer inside a frame than they would be without one. In addition, these frames are frequently utilized to embellish artworks and boost their visual appeal. Environmental degradation is the most significant form of damage to artwork, which can be mitigated using a picture frame.

Recent Developments

• October 2019- Aura announced the launch of a new smart photo frame assembly which will help users insert the photo of their phones into the wall of their house.
• April 2017- Sycamore Partners publicized its acquisition of NBG Home (“NBG”) from Kohlberg and Company, LLC. This acquisition will help NBG to focus more on its growth and production.