Europe Picture Frame Market

Market Overview

The Europe picture frame market size witnessed significant growth in the past and is expected to grow at a CAGR of around 3.1% during the forecast period (2022-2030).

Highlights

• Hanging picture frames dominated the market by type.
• Artwork dominated the market by application.
• The rest of Europe dominated the market by region. 

A picture frame is an excellent means to showcase photographs and other images within a household. These frames come in various colors, including black, brown, white, and more, allowing them to complement the overall home decor. Additionally, picture frames are crafted using various wood, metal, and glass materials. They come in different types, each accommodating various picture sizes. Depending on personal preference, the frames can be small, medium, or large, with matte or glossy finish options. Furthermore, a lined or photographic image can be placed within these frames.

Europe is poised for growth in the picture frames market, propelled by factors such as a rising number of households and increasing disposable income. The demand for photo frames in the region is on the rise. Additionally, the European market is witnessing an uptick in the use of glass frames, which have a long-standing tradition and come in diverse designs and patterns. This surge in demand for glass frames further contributes to the overall growth of the picture frames market in Europe.

Market Dynamics

Europe Market Drivers

An Expanding Array of Picture Frames Applications

Artists widely use frames to safeguard and enhance their valuable artwork, adhering to established norms. Framing serves multiple purposes, including preservation to prevent deterioration and facilitating convenient viewing by offering protection. Additionally, framing photographs can be an attractive way to embellish mirrors in residential or commercial settings. The popularity of photo frames, especially for pictures with sentimental value, like those capturing cherished memories or loved ones, has significantly increased. Framing has become a favored practice as it transforms photographs into treasured art pieces while enhancing spaces by decorating mirrors and beautifying bookshelves with literature. Moreover, the rising trend of framing certificates in homes, offices, and other institutions contributes significantly to the growing demand in this market.

Increasing Interior Design Spending

People have higher expectations for their living spaces, seeking more than just functional work environments but also pleasant retreats for quality leisure time. Consequently, there is a growing demand for picture frames as individuals prefer to frame their pictures at home, avoiding the complexities of mounting them in offices or relying on large institutions for various frame options. Moreover, the corporate sector contributes to this demand by promoting the commemoration of significant moments and achievements within workspaces, leading to increased investment in office decoration.

Europe Market Restraints

Growing Smartphone Adoption

The increasing use of smartphones has hurt the traditional photo frame industry. Photo frames have been a common feature in households for a long time and are considered an essential part of home decor. Additionally, photo frames are often chosen as gift items, contributing to recent market growth. However, the widespread adoption of smartphones has resulted in a decline in the display and gifting of photo frames. This can be attributed to the advanced camera capabilities of smartphones, which offer high-quality images and the ability to capture multiple frames quickly. As a result, the convenience and versatility of smartphones have reduced the demand for traditional photo frames for displaying and sharing photographs.

Europe Market Opportunities

Increasing Use of Digital Frames

In the modern era of technology, the frames industry has undergone a significant transformation, driven by the increasing popularity of digital frames. These digital frames represent a fusion of traditional picture frames with the advancements of digital displays. Over the past few years, digital frames have gained substantial traction, captivating the market alongside conventional frames. While traditional frames possess advantages, the superior quality offered by digital frames has garnered considerable attention from buyers.

The market now offers a wide variety of frames, catering to the diverse preferences of buyers and enabling them to choose frames according to their specific needs and desires. The growing adoption of digital frames has brought about interesting effects on the overall picture frame market.

Segmental Analysis

The Europe picture frame market is segmented into types and applications.

By type, it is further segmented into hanging and tabletop picture frames.

The hanging picture frames dominated the market and are expected to register a CAGR of 2.6% over the forecast period.

It is further segmented by applications into personal photos, artwork, and others.

Artwork dominated the market and is expected to register a CAGR of 2.8% over the forecast period.

Regional Analysis

The Europe picture frame market is segmented by country: Germany, France, the U.K., Italy, Spain, Rest of Europe. The rest of Europe dominated the market with a CAGR of 1.9% during the forecast period.

Europe's picture frame market is experiencing growth due to various factors. The increasing number of households and rising disposable income have led to a higher demand for photo frames in the region. Additionally, the European market has preferred glass frames, the oldest and most traditional type of picture frames. These frames come in a wide range of designs and patterns, further driving the growth of the picture frame market in Europe.

Recent Developments

• October 2019- Aura announced the launch of a new smart photo frame assembly which will help users insert the photo of their phones into the wall of their house.
• April 2017- Sycamore Partners publicized its acquisition of NBG Home (“NBG”) from Kohlberg and Company, LLC. This acquisition will help NBG to focus more on its growth and production.