Europe Picture Frame Market Size, Share & Trends Analysis Report By Type (Hanging Picture Frames, Tabletop Picture Frames), By Application (Personal Photos, Artwork, Others), By Material (Wood, Metal, Bamboo, others), By Distributional Channel (Online, Offline) and By Country(U.K., Germany, France, Italy, Russia, Nordic, Benelux, Rest of Europe) Forecasts, 2024-2032

Market Overview

The Europe picture frame market size witnessed significant growth in the past and is expected to grow at a CAGR of around 3.1% during the forecast period (2023-2030).

The best method to exhibit photos and other kinds of artwork in a house is in a picture frame. These frames may match the rest of the decor in the house because they come in a range of hues, including black, brown, white, and others. In addition, picture frames may be made from a wide variety of wood, metals, and glasses. Each of their various variants may accept different image sizes. Frames can have a matte or glossy finish and come in several sizes, depending on personal preference. These frames could also have a lined or photographic image.

Europe is poised for growth in the picture frames market, propelled by factors such as a rising number of households and increasing disposable income. The demand for photo frames in the region is on the rise. Additionally, the European market is witnessing an uptick in the use of glass frames, which have a long-standing tradition and come in diverse designs and patterns. This surge in demand for glass frames further contributes to the overall growth of the picture frames market in Europe.

Market Dynamics

Europe Picture Frame Market Drivers

Applications for Picture Frames in an Expanding Range

Artists regularly use frames to preserve and improve their treasured works of art. The comfort of viewing and preservation from deterioration are two advantages of framing. Additionally, framing pictures is a great way to beautify mirrors in private or public spaces. The usage of photo frames has become more widespread, especially for emotional pictures, such as those that show loved ones or cherished memories. Framing has been a common activity since it transforms photos into precious art pieces and dresses up mirrors and bookcases with literature. The growing trend of framing certificates in homes, offices, and other organizations also significantly affects the market's rising demand.

Interior Design Spending is Increasing

People today have higher expectations for their homes, seeking more than just comfortable sanctuaries for quiet downtime and useful workstations. People are choosing to frame their photographs at home rather than cope with the challenges of hanging them in offices or relying on large institutions for a choice of frame possibilities, which has increased demand for picture frames. Additionally, the corporate community supports acknowledging significant occasions and achievements in the workplace, which promotes rising spending on office furnishings.

Europe Picture Frame Market Restraints

Growing Use of Smartphones

The conventional photo frame sector has suffered from the rising use of smartphones. Since they have long been a standard fixture in homes, photo frames are regarded as an important component of interior design. Additionally, photo frames are frequently selected as gifts, which has helped the industry recently. However, the exhibition and gifting of photo frames have decreased because of the increasing use of cell phones. This can be ascribed to smartphones' sophisticated cameras, which provide high-quality photographs and the capacity to shoot many frames swiftly. As a result, there is less need for conventional photo frames to show and share photos due to the simplicity and adaptability of smartphones.

Europe Picture Frame Market Opportunities

Use of Digital Frames is Growing

The growing popularity of digital frames in the current era of technology has significantly transformed the frames business. These digital photo frames mix conventional picture frames and modern digital screens. Digital frames have gained popularity in recent years, capturing the market alongside traditional frames. Although traditional frames have advantages, consumers pay close attention to the higher quality digital frames give.

A broad range of frames is now available on the market, responding to the various tastes of consumers and allowing them to select frames by their requirements and preferences. The widespread use of digital frames has fascinating repercussions on the picture frame sector.

Regional Analysis

The Europe picture frame market is segmented by country: Germany, France, the U.K., Italy, Spain, Rest of Europe. The rest of Europe dominated the market with a CAGR of 1.9% during the forecast period.

Europe's picture frame market is experiencing growth due to various factors. The increasing number of households and rising disposable income have led to a higher demand for photo frames in the region. Additionally, the European market has preferred glass frames, the oldest and most traditional type of picture frames. These frames come in a wide range of designs and patterns, further driving the growth of the picture frame market in Europe.

Segmental Analysis

The Europe picture frame market is segmented into types and applications.

By type, it is further segmented into hanging and tabletop picture frames.

The hanging picture frames dominated the market and are expected to register a CAGR of 2.6% over the forecast period. A hanging picture frame, also known as a wall picture frame, has a hanger on the rear that allows it to be hung on a wall. The picture frame is an accessory used to display artwork or photographs. The purpose of hanging picture frames is to exhibit artwork or photographs, typically in residence.

It is further segmented by applications into personal photos, artwork, and others.

Artwork dominated the market and is expected to register a CAGR of 2.8% over the forecast period. Most artworks by artists are shown in photo frames. Paintings are much safer inside a frame than they would be without one. In addition, these frames are frequently utilized to embellish artworks and boost their visual appeal. Environmental degradation is the most significant form of damage to artwork, which can be mitigated using a picture frame.

Recent Developments

• October 2019- Aura announced the launch of a new smart photo frame assembly which will help users insert the photo of their phones into the wall of their house.
• April 2017- Sycamore Partners publicized its acquisition of NBG Home (“NBG”) from Kohlberg and Company, LLC. This acquisition will help NBG to focus more on its growth and production.