Middle East and Africa Picture Frame Market

Market Overview

The Middle East and Africa picture frame market size witnessed significant growth in the past and is expected to grow at a CAGR of around 4.5% during the forecast period (2022-2030).

Highlights

• Hanging picture frames dominated the market by type.
• Artwork dominated the market by application.
• GCC Countries dominated the market by region. 

A picture frame is an excellent means to showcase photographs and other images within a household. These frames come in various colors, including black, brown, white, and more, allowing them to complement the overall home decor. Additionally, picture frames are crafted using various wood, metal, and glass materials. They come in different types, each accommodating various picture sizes. Depending on personal preference, the frames can be small, medium, or large, with matte or glossy finish options. Furthermore, a lined or photographic image can be placed within these frames.

Market Dynamics

Market Drivers

Increasing Interior Design Spending

In the Middle East and Africa, in contemporary times, individuals have heightened expectations for their living spaces, seeking environments that function as productive work areas and provide pleasant leisure retreats. This has led to a growing demand for picture frames, as people prefer to personally frame their pictures at home, avoiding the difficulties of mounting them in office settings or relying on larger institutions for frame options. Furthermore, the corporate sector contributes to this demand by promoting the acknowledgment of significant milestones and achievements within workplaces, leading to increased investments in office décor.

Market Restraints

Growing Smartphone Adoption

The increasing prevalence of smartphones has negatively impacted the traditional photo frame industry. Photo frames have been a common household feature, serving as an important element of home decor. They have also been popular gift choices, contributing to the growth of the photo frame market in recent years. However, the widespread adoption of smartphones has resulted in a decline in the use of photo frames for displaying and gifting purposes. This decline can be attributed to smartphones' advanced camera capabilities, which provide high-quality images and the convenience of capturing multiple frames quickly. As a result, the convenience and versatility of smartphones have reduced the demand for traditional photo frames in terms of displaying and sharing photographs.

Market Opportunities

Increasing Use of Digital Frames

The frames industry has undergone a significant transformation in the modern technological era, primarily driven by the increasing popularity of digital frames. These frames combine the traditional aspects of picture frames with the advancements of digital displays. Digital frames have recently gained substantial traction and now compete with conventional frames. While traditional frames have advantages, the superior quality offered by digital frames has attracted significant buyer interest. The market now provides a wide range of frames, catering to diverse buyer preferences and allowing them to choose frames that align with their needs and preferences. The growing adoption of digital frames has brought about noteworthy changes within the overall picture frame market.

Regional Analysis

The Middle East and Africa picture frame market is segmented by country: GCC Countries, Africa, the Rest of the Middle East, and Africa. GCC Countries dominated the market with a CAGR of 4.0% during the forecast period.

The Middle East and Africa are experiencing rapid growth in the picture frame market, driven by various factors. Firstly, the region is undergoing significant economic expansion, creating favorable conditions for consumers to invest in picture frames with a wide range of options available. Additionally, the Middle East and Africa have witnessed a substantial increase in middle-class households, making picture frames an affordable luxury for this demographic. The growing middle class contributes to a higher demand for picture frames, further fueling market growth. Moreover, the Middle East and Africa have emerged as major markets for photo frames due to the increasing purchasing power of the population. Changing On’s wedding industry has also played a role in driving the growth of the photo frame market, as changing demographics contribute to a thriving market in the Middle East.

Segmental Analysis

The Middle East and Africa picture frame market are segmented into types and applications.

By type, it is further segmented into hanging picture frames and tabletop picture frames.

The hanging picture frames dominated the market and are expected to register a CAGR of 3.4% over the forecast period.

It is further segmented by applications into personal photos, artwork, and others.

Artwork dominates the market and is expected to register a CAGR of 3.5% over the forecast period.

Recent Developments

• October 2019- Aura announced the launch of a new smart photo frame assembly which will help users insert the photo of their phones into the wall of their house.
• April 2017- Sycamore Partners publicized its acquisition of NBG Home (“NBG”) from Kohlberg and Company, LLC. This acquisition will help NBG to focus more on its growth and production.