Point-of-Entry Water Treatment Systems Market Size, Share & Trends Analysis Report By Technology (Reverse Osmosis System, Distillation Systems, Disinfection Methods, Ultrafiltration Systems, Water Softeners, Others), By Device (Faucet-Mounted Filters, Table-Top Pitchers Countertop Units, Under-The-Sink Filters, Others), By Applications (Residential, Commercial, Others) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2024-2032

Market Overview

The global point-of-entry water treatment systems market was valued at USD 9.10 billion in 2023. It is estimated to reach USD 17.88 billion by 2032, growing at a CAGR of 7.8% during the forecast period (2024–2032). In recent years, there has been a rise in the number of people migrating towards urban areas, which has led to an increase in the urban population and pollution. This has raised the demand for efficient water treatment systems, boosting market expansion. Moreover, advancements in water treatment technologies and product development in the point-of-entry water treatment systems market are creating opportunities for market growth.

Point-of-entry (POE) water treatment systems are installed at a building or house's primary water supply line to purify the water before it enters the premises. POE water treatment systems can eliminate many impurities from water, including sediments, chlorine, iron, manganese, arsenic, lead, nitrates, and bacteria. As a result, these systems enhance the water's quality, taste, and odor.

POE water treatment systems employ various technologies to treat the water effectively, including reverse osmosis, filtration, disinfection, water softening, and other methods. Point-of-entry water treatment systems provide extensive water treatment solutions, ensuring pure, secure, and superior-quality water for residential, commercial, and industrial purposes. Professionals typically install these devices; regular maintenance is necessary for the best possible performance and durability.

Market Dynamics

Global Point-of-Entry Water Treatment Systems Market Drivers:

Growing Pollution and Population in Urban Areas

The escalating need for water treatment systems, driven by the surging pollution levels and expanding urban population, is anticipated to influence market expansion favorably. As per the United Nations, the global urban population is estimated to rise from 55% in 2018 to 68% by 2050. This growth would intensify the current water supply and distribution infrastructure strain. Moreover, in 2021, more than 2 billion individuals resided in nations facing water scarcity, which is projected to worsen in certain areas due to climate change and population expansion.

Furthermore, it is estimated that in 2022, a minimum of 1.7 billion individuals worldwide rely on a drinking water source polluted with fecal matter. The increasing industrial activity, agricultural runoff, and inappropriate waste management have polluted surface and groundwater sources with toxic chemicals and disease-causing microorganisms. These variables have sparked health and environmental concerns among consumers and authorities, leading to an increased need for efficient water treatment systems to guarantee safe and drinkable water.

Global Point-of-Entry Water Treatment Systems Market Restraint:

High Initial and Maintenance Costs

The significant initial and maintenance expenses associated with point-of-entry water treatment systems are anticipated to hinder market expansion. The implementation of point-of-entry water treatment systems necessitates proficient craftsmanship, plumbing expertise, and electrical expertise, hence augmenting the initial costs.

Additionally, maintaining point-of-entry water treatment systems necessitates periodic replacement of filters, membranes, and other components, increasing operational expenses. Moreover, the presence of inexpensive substitutes, such as point-of-use water purification systems and bottled water, can potentially hinder the expansion of the industry.

Global Point-of-Entry Water Treatment Systems Market Opportunities:

Technological Innovations 

The advancements in technology and the development of new products in the market for point-of-entry water treatment systems are anticipated to generate lucrative opportunities for companies operating in this industry. The utilization of advanced water treatment technologies, such as nanofiltration, ultraviolet disinfection, and smart sensors, can significantly improve the effectiveness, functionality, and dependability of point-of-entry water treatment systems.

Furthermore, the development of innovative goods, such as compact, portable, and power-saving point-of-entry water treatment systems, can effectively meet consumers' varied requirements and desires. For instance, in December 2020, Pentair plc, a prominent water treatment business, introduced the Pentair FreshPoint Easy Flow Under Counter Filtration System. This system is compact and simple to install, and it functions as a point-of-entry water treatment system. It can reduce the presence of chlorine, lead, cysts, and other contaminants in the water.

Regional Analysis

Asia-Pacific Dominates the Global Market

Based on region, the global point-of-entry water treatment systems market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.

Asia-Pacific is the most significant global point-of-entry water treatment systems market shareholder and is expected to expand substantially during the forecast period. The region's market expansion, population growth, water scarcity, and growing government initiatives and investments for the development and improvement of water infrastructure are all driven by the fast urbanization and industrialization of the area. The Asian Development Bank (ADB) states that the area must allocate USD 1.7 trillion annually until 2030 to fulfill its infrastructure requirements, including water supply and sanitation. Moreover, there is an increasing strain on the water bodies in this area due to escalating pollution. According to the World Economic Forum, as India experiences growth and urbanization, its water bodies are being contaminated. Approximately 70% of the surface water in India is deemed unsuitable for drinking. On a daily basis, over 40 million liters of untreated wastewater are discharged into rivers and other water bodies, with just a small portion being properly treated.

Furthermore, the expenses related to the health impacts of water pollution are estimated to be approximately USD 6.7-8.7 billion annually. These costs primarily stem from the deaths and illnesses caused by diarrhea among children under the age of five, as well as other health issues affecting the general population. In addition to the economic implications, the absence of adequate water, sanitation, and hygiene leads to a mortality rate of 400,000 individuals annually in India. The world loses 200 million working days annually due to water-related illnesses, which kill 1.5 million children under the age of five. Therefore, environmental and health concerns are growing among authorities and consumers, and the introduction of new products in the region, including energy-efficient, portable, and compact point-of-entry water purification systems, has contributed to the expansion of the market.

The North American market expansion is propelled by the rising need for water treatment systems due to escalating pollution and urban population, the increasing number of real estate projects and infrastructure development endeavors, and the abundance of market participants in the region. Millions of Americans are at risk of eating water above the Environmental Protection Agency (EPA) guidelines. Citizens across the country have acknowledged the widespread presence of the potential danger, leading to a higher need for point-of-entry water treatment systems.

Furthermore, approximately 70 million individuals nationwide are susceptible to health-related pollution, encompassing haloacetic acid (HHA), trihalomethane (THM), lead, copper, arsenic, and other pollutants. Therefore, the demand for point-of-entry water treatment systems is anticipated to rise due to the high levels of pollutants in water systems in all 50 states in recent times. Moreover, the region has seen a rise in the use of point-of-entry water treatment systems due to the strict rules and requirements for water quality and treatment, including the Safe Drinking Water Act (SDWA) and the National Primary Drinking Water Rules (NPDWR).

Segmental Analysis

The global point-of-entry water treatment systems market is segmented by technology, device, and application.

Based on technology, the global point-of-entry water treatment systems market is divided into reverse osmosis systems, distillation systems, disinfection methods, ultrafiltration systems, water softeners, and others. 

The reverse osmosis system segment owns the highest market share. RO is a method of purifying water that uses a partially permeable membrane to exclude ions, undesirable compounds, and bigger particles from drinking water. In a reverse osmosis system, pressure is exerted on a solution, usually a combination of water and impurities, causing water molecules to pass through the membrane while the impurities remain trapped. Many residential developments lack access to a municipal water supply, leading to an anticipated increase in the market for reverse osmosis systems. Reverse osmosis uses a pre-filter to capture bigger particles, such as chlorine and then uses a semipermeable membrane to capture smaller pollutants. These systems can generate from 11 to 37 liters of potable water per day, principally intended for cooking and drinking.

Based on the device, the global point-of-entry water treatment systems market is divided into faucet-mounted filters, table-top pitchers countertops, units under the sink filters, and others.

Faucet-mounted filters are the most popular devices. Faucet-mounted filters are water filtering devices specifically intended to be directly attached to your kitchen or bathroom sink faucet. Typically, they are small, simple to install, and provide a practical method for filtering tap water before its release from the faucet. The increase in the use of cost-effective and low-maintenance water treatment systems in residential dwellings can be attributed to lifestyle modifications, growing consumer expenditure, and heightened knowledge regarding the importance of clean drinking water.

According to a 2018 poll conducted by the Water Quality Association (WQA), nearly 30% of residential water utility customers expressed worries about the tap water quality they were ingesting. This highlights the potential effectiveness of faucet-mounted filters in addressing these concerns in home settings. These filters often employ the reverse osmosis concept, chosen for its relatively lower cost resulting from minimal initial investments and reduced maintenance needs.

Based on application, the global point-of-entry water treatment systems market is residential, commercial, and others.

The residential segment is expected to dominate the market, driven by growing consumer awareness and preference for treated drinking water. This leads to greater adoption of point-of-entry water treatment systems in individual households and buildings. According to the World Economic Forum, over 200,000 individuals relocate to metropolitan regions daily. Consequently, the installation of point-of-entry treatment systems in newly constructed buildings has risen due to people's growing demand and their desire for residential construction.

Recent Developments

· June 2023- Culligan Water, a prominent worldwide leader and innovator in providing exceptional water treatment and services, officially introduced the first AI WaterBot, named Cullie. Cullie, the newest advancement from the water industry pioneer, leverages ChatGPT's conversational capabilities to better the Culligan customer experience. It offers round-the-clock educational help and enhances online interactions.

· October 2023- Blupura introduced its first range of filter cartridges, named Blutron. The product range is attributed to Blupura's dedication to delivering superior drinking water by making uncompromising decisions on materials and components.