Polyphenol Market

Market Overview

The global polyphenol market size was valued at USD 1,016.60 million in 2022. It is expected to reach USD 2,175.34 million by 2031, growing at a CAGR of 8.82% during the forecast period (2023–2031).

Polyphenols are a type of phytochemical and micronutrient that acts as an antioxidant. Additionally, they promote a healthy gut microbiome by working as a prebiotic, which aids in weight management, disease prevention, and general well-being. The product's great demand can be ascribed to its numerous health advantages, such as protection against cancer, diabetes, senescence, etc. Food and drinks containing polyphenols are consumed to increase the body's nutritional, vitamin, mineral, etc. intake. 

Sales are expected to rise over the projection period due to many factors, including manufacturers' increased innovation in response to consumer demand for health and nutritional products. Several lines of evidence point to polyphenols' function in preventing diabetes mellitus, cancer, osteoporosis, and neurological disorders. The novel uses of polyphenols in the Food and nutritional supplement industries for disease prevention have stimulated the creation of polyphenol-rich products to enhance health.

Market Dynamics

Market Drivers

Surge in Demand for Natural Additives and Clean Label Products

The polyphenol market is expanding significantly on a global scale. Consumers are looking for alternatives to synthetic ingredients, particularly in food color, and simpler, cleaner food labels. Assistance from numerous governments and regional, national, and international organizations contributes to the market's expansion. The main polyphenol pigments that give flowers and fruits their colors (such as orange, red, blue, or purple) are anthocyanins. Other polyphenols, such as various aurones and chalcone derivatives, are next. Therefore, the food industry strongly promotes using polyphenol as a natural food additive to add natural pigmentation.

Wide Range of Polyphenol Antioxidant Applications

Due to their numerous health advantages, polyphenol antioxidants have increased in popularity on the market. Manufacturers of various goods, including foods and beverages, cosmetics, medications, and animal feeds, have demanded the inclusion of polyphenol antioxidants. In developing nations from Asia, Latin America, and Africa, the demand for polyphenol antioxidants has significantly increased as consumers spend more money on antioxidant products. Developed countries consistently show a need for polyphenol antioxidants across various product categories. The demand for polyphenol antioxidants' inclusion in multiple products has grown due to their beneficial qualities. Polyphenol antioxidants are in high demand to produce functional foods and drinks, and they are now also used in the production of dietary supplements, which help control hormones. The user population has significantly increased along with the growth of the cosmetic industry. The anti-inflammatory properties of polyphenol antioxidants have become a key component in most cosmetics.

Market Restraints

Complex Polyphenol Handling and Processing

Polyphenol demonstrates various characteristics when consumed in its naturally occurring raw forms, such as fruits and vegetables. Over time, the bioactive compounds significantly decrease, and storage temperature substantially impacts the overall polyphenol levels. Numerous products can be made with polyphenols. Studies have shown that polyphenols are not well absorbed. For instance, processing berries into juice reduced the amount of ellagitannins by up to 82%. In addition, products lost up to 75% of their monomeric anthocyanins when stored at 25°C. Anthocyanins have anti-cancer, anti-diabetes, and cardiovascular disease prevention properties. Failure of the polyphenol could prevent the user from obtaining the proper nutritional value, which would impede the market's overall growth.

Market Opportunities

Food Gaining Traction in Purple

The demand for natural food colorants, including anthocyanin, is anticipated to increase as consumer pressure to limit the extensive use of artificial colorants in food products grows. This will help to support the market. The businesses launch products containing anthocyanin, which fuels the market's expansion. Due to their appealing color and numerous health advantages, purple foods are becoming more and more popular among consumers. The "purple food revolution" is anticipated to drive the extraction of anthocyanins and further expand the polyphenol market. According to research, the java plum, sweet potato, tomi-tomi, and Bali grape were found to have the highest antioxidant activity and anthocyanin levels in tropical purple fruits. Researchers have linked anthocyanin to a longer life. Therefore, the penetration of purple foods is directly related to the expansion of the anthocyanin market.
Composition of Anthocyanins in Color Cosmetics

Consumers are leaning more and more toward using cosmetics made from naturally occurring materials while synthetic cosmetics continue to gain popularity. Herbs, fruits, and vegetables high in anthocyanins make up most of these. With anthocyanins, you can get a range of colors from purple to red. Their formulation significantly influences the color and longevity of cosmetics. Vegan color cosmetics have become increasingly popular as a means for people to avoid using products containing carmine, beeswax, and lanolin, all of which are derived from animals. Carmine, also known as cochineal, is the most typical non-vegan component found in lipsticks. Crushed insects are used to create red dye. Beetroot extract or plant-based anthocyanin pigments are used in vegan lipstick in place of carmine. As a result, producers are creating anthocyanin, which can be used in cosmetics to give skin color. As a result, the market's demand for polyphenols is fueled by anthocyanin's increasing popularity.

Regional Analysis

North America Dominates the Global Market

The global polyphenol market is segmented by region: North America, Europe, Asia-Pacific, South America, and the Middle East and Africa.

North America is the most significant revenue contributor and is expected to grow at a CAGR of 8.33% during the forecast period. Due to increasing consumer awareness of the various health benefits of consuming these products, consuming foods and beverages high in polyphenols has been steadily growing in the United States over the past few years. Additionally, the US FDA's classification of polyphenols as GRAS, or generally recognized as safe, along with a shift in consumer dietary preferences, are anticipated to fuel the market's expansion over the forecast period. Leading producers of Food, drink, and nutritional supplements with polyphenol enhancement have been concentrating on innovation to meet changing consumer preferences. For instance, Life Extension, a Florida-based manufacturer of dietary supplements, offers a wide range of polyphenol supplements made from, among other things, grapeseed, and pomegranate extract, which are marketed as having beneficial effects on blood pressure, vascular health, and anti-aging.

Europe is expected to grow at a CAGR of 8.66% during the forecast period. Scientific studies have long demonstrated a strong correlation between the consumption of foods and one's health. This has led German consumers to believe that, at least to a certain extent, their health can be controlled through carefully selecting foods and their components. The fact that German consumers view functional foods as a more sensible and all-natural therapeutic alternative with fewer side effects than pharmaceutical treatment also positively impacts the demand for these products. As a result, a growing number of German consumers are choosing functional food and beverage products as well as plant-based ingredients for their products.

In Asia-Pacific, the growth in the demand for functional food and beverage products, dietary supplements, and personal care products, as well as technological advancements in the polyphenol extraction process, are expected to drive the market in China. Additionally, it is anticipated that demand for the product will increase during the forecast period due to the growing awareness of herbal remedies as alternatives to synthetic drugs. Highly polymerized procyanidins, trimers, procyanidin dimers, epicatechin 3-O-gallate, and epigallocatechin are among the polyphenols in grape seeds. Its extracts have potent antioxidant properties that treat cancer, cardiovascular disease, high cholesterol, skin allergies, eye diseases brought on by diabetes, and swelling brought on by injury. They also treat skin allergies. Extracts from sources rich in polyphenols, including berries, grapes, cocoa, coffee, and green tea, are used more frequently in national industries to create nutritional goods for consumers.

The polyphenol market in South America is substantial. Economic inequality in the country has significantly affected people's access to healthy foods. A higher nutritional value diet is associated with higher income, higher employment rates, and higher levels of education. Thus, access to these resources would improve these outcomes for the population. However, low dietary quality is associated with the rise of metabolic syndrome, type 2 diabetes, and other cardiovascular diseases. However, there appears to be a contradictory link between polyphenol consumption and the risk of chronic disease, as shown by epidemiological studies. Consumers in the region have responded by increasing their polyphenol-rich foods and beverages to forestall the onset of chronic diseases. The study found that coffee and orange juice were the area's two most common sources of polyphenols, with fruits and non-alcoholic beverages making up the rest of the top five.

In the Middle East and African region, future growth of plant-based polyphenols is anticipated as a result of an increase in polyphenol usage in dietary supplements, functional beverages, and foods, as well as an increase in demand for polyphenols in cosmetics and as coloring agents. One of the critical strategies polyphenol producers use is a partnership with top Food and beverage producers like Trofina Foods, Arla Diary, Almarai, Emirates Food Industries, and Unikai Foods. Dried dates are the richest source of polyphenols, even though many dried fruits contain high polyphenols. These substances offer a wide range of health advantages, including improved digestion, control of diabetes, and even cancer prevention. Dates and other dried fruits, nuts, and seeds are therefore widely used in the Middle Eastern region's industries, particularly in nations like the United Arab Emirates, where they are a staple food and consumption has been steadily increasing.

Segmental Analysis

The global market for polyphenols is segmented by source and application.

Based on the source, the global market is bifurcated into grapes, green tea, cocoa, and berries.

The green tea segment is the highest contributor to the market and is expected to grow at a CAGR of 7.97% during the forecast period. The demand for green tea polyphenols is increasing as people become more aware of the importance of leading a healthy lifestyle due to the rise in chronic diseases like cancer, obesity, heart disease, and diabetes. Polyphenol in green tea has anti-inflammatory, antimicrobial, and anti-cancer properties. Epigallocatechin gallate (EGCG), antioxidants, and fibers in the product help boost metabolism and support weight loss. Throughout the forecast period, increased demand for healthy beverages will be anticipated to fuel advancements in the functional beverage sector.

White and red grapes contain polyphenols. Higher concentrations are found in fruit seeds and skin. Polyphenol (from grapes) is a good source of antioxidants and other nutrients for foods, supplements, and animal feed. Top companies have conducted numerous studies on grape polyphenols' health benefits. According to a recent study, grape polyphenols reduce the adverse effects of high-fat diets. When combined with 3% grapes, a high-butter-fat diet (33% of energy from fat) reduces subcutaneous fat and body fat. These studies are expected to boost grape polyphenol demand.

Based on application, the global market is bifurcated into functional foods, dietary supplements, and beverages.

The functional foods segment owns the highest market and is expected to grow at a CAGR of 7.95% during the forecast period. The market is being driven by rising consumer demand for nutrient-rich foods, increased awareness of their health benefits, and consumers' busy lifestyles. This has increased consumer interest in eating well and staying healthy, raising the demand for foods with functional properties. The growing popularity of on-the-go snacks among consumers is also a result of their understanding of the benefits of eating smaller, healthier meals, further encouraged by their active and busy lifestyles. In addition, consumers can find affordable, convenient, and healthy snack options that help them monitor and control their weight.

Following the global shift in consumer preference for supplements with naturally sourced ingredients, dietary supplements are likely to contain a significant amount of botanical ingredients. The demand for polyphenols is also growing due to the proliferation of the market for customized supplement solutions and the creation of new product formulations to meet these demands. Consumers are calling for more nutritious foods that are more useful, healthier, and natural, as well as botanical extracts that are rich in polyphenols, which act as potent metabolic and technological antioxidants. To meet this growing consumer demand, ingredient manufacturers are expanding their product lines by introducing a variety of polyphenol botanical extracts for natural, clean-label dietary supplements.

Recent Developments

•    February 2023- The RYL Com\any launched Ready-to-Drink Tea Line, which Touts ‘Ryl Polyphenol Technology.