Potato Chips and Crisps Market Size to Yield US$ 47.03 billion in 2032

Research Methodology – Potato Chips and Crisps Market

At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Potato Chips and Crisps Market comprises the following key stages:

Market Indicator & Macro-Factor Analysis

Our baseline thesis for the Potato Chips and Crisps Market is developed by integrating key market indicators and macroeconomic variables. These include:

Factors considered while calculating market size and share:

Current and future consumption patterns of potato chips and crisps globally.
Volume and value of potato chips and crisps produced by major manufacturers.
The number of manufacturers and their scale of operations in different regions.
Similar product offerings by competitors in the market.
Changes in retail prices of potato chips and crisps over a period of time.
Market penetration of potato chips and crisps in emerging markets.
The impact of regulations and legislations on the potato chips and crisps market.

Key Market Indicators:

Global and regional per capita consumption of potato chips and crisps.
The impact of changing consumer preferences on the sales of potato chips and crisps.
The impact of changes in economic and demographic factors on the demand for potato chips and crisps.
Key players and their market shares in the potato chips and crisps market.
Trends in the prices of raw materials used in the production of potato chips and crisps.

Growth Trends:

Increasing popularity of flavored potato chips and crisps.
Growth of the potato chips and crisps market in developing economies.
Innovative packaging trends in the potato chips and crisps industry.
The impact of online sales channels on the growth of the potato chips and crisps market.
Growth in health-conscious consumers leading to an increase in demand for healthier snack options.

Secondary Research

Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Potato Chips and Crisps Market. Key inputs include:

Company-Level Information

Annual reports, investor presentations, SEC filings
Company press releases and product launch announcements
Public executive interviews and earnings calls
Strategy briefings and M&A updates

Industry and Government Sources

Country-level industry associations and trade bodies
Government dossiers, policy frameworks, and official releases
Whitepapers, working papers, and public R&D initiatives
Relevant Associations for the Potato Chips and Crisps Market

Market Intelligence Sources

Broker reports and financial analyst coverage
Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
Import/export trade data and tariff databases
Sector-specific journals, magazines, and news portals

Macro & Consumer Insights

Global macroeconomic indicators and their cascading effect on the industry
Demand–supply outlook and value chain analysis
Consumer behaviour, adoption rates, and commercialization trends

Primary Research

To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:

Expert Insights & KOL Engagements

Key Opinion Leader (KOL) Engagements
Structured interviews with executives, product managers, and domain experts
Paid and barter-based interviews across manufacturers, distributors, and end-users

Focused Discussions & Panels

Discussions with stakeholders to validate demand-supply gaps
Group discussions on emerging technologies, regulatory shifts, and adoption barriers

Data Validation & Business POV

Cross-verification of market sizing and forecasts with industry insiders
Capturing business perspectives on growth opportunities and restraints

Data Triangulation & Forecasting

The final step of our research involves data triangulation ensuring accuracy through cross-verification of:

Demand-side analysis (consumption patterns, adoption trends, customer spending)
Supply-side analysis (production, capacity, distribution, and market availability)
Macroeconomic & microeconomic impact factors

Forecasting is carried out using proprietary models that combine: