Poultry Farming Equipment Market

Market Overview

The global poultry farming equipment market was valued at USD 3.89 Billion in 2022. It is estimated to reach USD 5.63 Billion by 2031, growing at a CAGR of 3.78% during the forecast period (2023–2031). The growth in poultry consumption worldwide owing to its benefits like nutritional value, cost-effectiveness, and convenient protein source drives the global poultry farming equipment market. Moreover, there has been a greater focus on boosting poultry productivity and quality in recent years due to the rising need for food from the expanding population, thereby driving the global market.

Poultry refers to domesticated birds raised by humans primarily to obtain valuable animal products, including meat, eggs, and feathers. Poultry farming refers to the activity of raising poultry. Poultry farming equipment encompasses the tools, machinery, and facilities employed in cultivating and administering poultry, including chickens, ducks, turkeys, and other avian species intending to produce meat or eggs.

These tools and devices are utilized for diverse functions in poultry farming, such as housing, hatching, feeding, watering, brooding, waste management, egg handling, and climate control. The choice of poultry farming equipment depends on variables such as the specific type of poultry, the production methodology, and the scale of the operation. Modern poultry farms frequently employ sophisticated technologies and automation to enhance efficiency and productivity across multiple facets of poultry production.

Market Dynamics

Global Poultry Farming Equipment Market Drivers:

Rising Poultry Consumption

An important factor contributing to the growth of the poultry farming equipment market is the global rise in poultry consumption. According to Statista, around 132.3 million tons of poultry meat were consumed globally in 2021, making it the most widely consumed type of meat worldwide.

Poultry meat is regarded as a nutritious, cost-effective, and convenient protein source, particularly in underdeveloped nations. Based on the OECD-FAO Agriculture Outlook 2022-2023, the amount of protein available from chicken is projected to increase by 16% by 2031. Poultry is anticipated to account for 47% of the protein consumed from meat sources. This will generate a substantial demand for poultry farming equipment to fulfill the increasing production requirements.

Enhanced Poultry Productivity and Quality

Recently, there has been an increasing emphasis on enhancing poultry productivity and quality with the growing food demand from the ever-growing population. Poultry producers embrace contemporary and automated machinery to minimize manual work, enhance productivity, and maximize performance.

Automated systems additionally contribute to preserving the avian species' cleanliness, well-being, and welfare, enhancing the caliber and security of poultry commodities. Moreover, poultry farming equipment aids in mitigating the environmental consequences and carbon footprint of the poultry industry by limiting waste and emissions. Consequently, these factors augment the global market expansion. 

Global Poultry Farming Equipment Market Restraint:

High Initial Investment Costs: 

The substantial initial expense and ongoing maintenance required for the equipment restrict the global market growth over the forecast period. The acquisition of poultry farming equipment necessitates a substantial financial outlay, which may be beyond the means of small and medium-sized farmers. The equipment also necessitates regular maintenance and repair, increasing operational costs. Moreover, the absence of a proficient workforce and technical expertise to run the machinery may impede the acceptance of poultry farming equipment in certain areas.

Global Poultry Farming Equipment Market Opportunities:

Technological Innovations

In recent years, there have been advancements and innovations in poultry farming equipment to develop better and enhanced equipment, thereby creating market expansion opportunities. For instance, in November 2019, A subsidiary of Big Dutchman International, Big Dutchman Agriculture Nigeria Limited, invented an innovative agricultural management system for egg production in Nigeria. The EasyStep56 layer cage innovation is designed to assist numerous small-scale entrepreneurs and African farmers in their efforts to foster the growth of the egg production sector in Africa. The EasyStep56 layer cage is a layer poultry management system.

Additionally, in June 2023, Shawn Kasoa, a 23-year-old Masinde Muliro University of Science and Technology student, developed a biogas-powered egg incubator. "Farmers who raise domestic animals and poultry can utilize the homemade renewable energy that is typically unused on the farms," Kasoa tells Hashtag. The incubator can hatch the eggs of poultries like ostriches, ducks, turkeys, geese, guinea fowls, and guinea fowls.

Regional Analysis

Asia-Pacific Dominates the Global Market

Based on region, the global poultry farming equipment market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. 

Asia-Pacific is the most significant global poultry farming equipment market shareholder and is expected to expand substantially during the forecast period. The region holds a prominent position in the poultry farming equipment market due to its significant consumption and production of poultry products. China, India, Japan, and Australia are prominent nations in the Asia-Pacific poultry farming equipment industry. According to the United Nations, the region is home to about 60% of the globe's population. Hence, there is an increasing demand for food from this region. As per the OECD-FAO Agriculture Outlook 2022-2023, the Asia-Pacific region is responsible for 68% of the worldwide consumption of chicken meat and 63% of the global poultry meat production. This is anticipated to foster regional market expansion.

Furthermore, there has been a shift towards automation from manual operations in the poultry industry. For instance, the poultry industry in India is seeing significant growth and is projected to generate an annual turnover of about Rs 26,000 crore. India ranks third globally in egg production and fifth in chicken production. However, the Indian industry remains highly fragmented due to the predominant use of manual procedures. In order to overcome this, MLIT, a Hyderabad-based startup, has developed a patented device called 'PoultryMon,' which is installed on the hatchery and farm incubators. This device enables MLIT to monitor and manage the incubators remotely. The sensor provides instantaneous data on the poultry facility's temperature, humidity, and other necessary parameters. Such factors are estimated to stimulate market expansion in the region.

North America is growing significantly in the poultry farming equipment industry due to the region's highly advanced and large-scale chicken farms. The United States and Canada primarily contribute to North America's poultry farming equipment market. As per the USDA, the United States generated 19.6 billion pounds of chicken meat in 2022, with an anticipated increase to 20.1 billion pounds in 2023. Similarly, the increasing desire for processed and packaged chicken items in popular fast food chains such as McDonald's, KFC, Subway, and Taco Bell is a significant driver of industry expansion in North America. Notable North American poultry farming equipment market participants include Big Dutchman, Dynamic Automation, LiVi Machinery, and Hebei Weizhengheng Animal Husbandry Machinery Equipment Co., Ltd. The inclusion of these essential participants is expected to stimulate the expansion of the local market.

These key players are also taking initiatives and are involved in strategic initiatives to enhance their market share and boost their foothold in the region. For instance, in May 2023, RoTa Technologies partnered with NABEL Co., a prominent egg grading and packing equipment manufacturer in the Asian poultry industry. RoTa Technologies has become the sole reseller of NABEL equipment in the United States. The collaboration was introduced during the 2023 PEAK poultry trade conference in Minneapolis, Minnesota when NABEL's latest Sakura 100 egg packer was sold as the inaugural NABEL equipment in the United States. Such initiatives are anticipated to augment the regional market expansion.

Segmental Analysis

The global poultry farming equipment market is bifurcated into product type, poultry, operation, and distribution channel.

Based on product type, the global poultry farming equipment market is bifurcated into incubators and brooders, hatchers, watering and feeding systems, vaccination systems, egg handling equipment, egg collecting equipment, cage systems, washers, and waste removal systems, ventilation, lighting, house system, others. 

Incubators and brooders are crucial equipment in poultry farming, particularly in the generation of chicks. Incubators are utilized to replicate the requisite circumstances for eggs to undergo hatching. They offer regulated temperature, humidity, and occasionally ventilation. On the other hand, brooders furnish a comfortable and safe habitat for recently hatched chicks during their early weeks of existence. Appropriate utilization of incubators and brooders is crucial for achieving success in poultry farming, as it directly influences the well-being and growth of chicks.

Based on poultry, the global poultry farming equipment market is segmented into chicken, duck, turkey, and others. 

The chicken segment is the largest contributor to the market. The dominance of the chicken segment can be attributed to the growing consumption and rising production of chicken globally. For instance, the projected value of the global chicken market is estimated to reach USD 429.11 billion by 2028. In addition, the United States, the leading global chicken meat producer, anticipated production of approximately 21 million metric tons of broiler meat in 2022. This growth has been due to substantial modernization and automation and the genetic manipulation of animal species that enable increased output.

While overall meat consumption has increased both in total and per person, the chicken industry has made significant advancements in streamlining operations, increasing productivity, and achieving substantial cost and price reductions. Chicken meat is essential as it is a primary protein source for individuals in several countries. These factors contribute to the segment's growth.

Based on operation, the global poultry farming equipment market is bifurcated into manual, semi-automatic, and automatic. 

The poultry farming equipment has undergone advancements over time, integrating multiple automated procedures to improve efficiency, productivity, and the general welfare of the birds. Due to several advantageous factors, the automatic category is expected to witness the most significant revenue increase throughout the projection period. Moreover, the widespread implementation of automated machinery in poultry farms to minimize manual labor and improve operational efficiency is a critical element driving the expansion of this segment.

Based on the distribution channel, the global poultry farming equipment market is bifurcated into direct and indirect sales.

Indirect sales involve the sale of items or services through intermediaries or third parties rather than selling them directly to end customers. Indirect sales channels involve firms depending on partners, resellers, distributors, or other third-party entities to promote, sell, and distribute their products or services. Indirect sales channels include retail stores, value-added resellers (VARs), online marketplaces, and original equipment manufacturers (OEMs).

Recent Developments

• December 2023- Watson-Marlow Fluid Technology Solutions (WMFTS) is scheduled to exhibit its effluent treatment and poultry processing high-efficiency pump technology at IPPE 2024, the preeminent international event dedicated to poultry, feed, and meat technology.
• April 2023- Innovative Poultry Products LLC, a poultry farming equipment manufacturer, declared its intention to broaden the scale of its activities within Bamberg County. As stated in a news release, an expansion of the facility, in which the company will invest USD 2.86 million, is projected to generate thirty new positions over the following five years.