Research Methodology – Preterm Birth and PROM Testing Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Preterm Birth and PROM Testing Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Preterm Birth and PROM Testing Market is developed by integrating key market indicators and macroeconomic variables. These include:
Factors considered while calculating market size and share
- The prevalence and incidence rate of preterm births in a specific geographic region.
- The number of hospitals, clinics, and diagnostic centers equipped with preterm birth and PROM testing tools.
- Healthcare expenditure by governments and private sectors.
- Demographics including age, gender, and risk factors.
- The competitive landscape, including the number of key players and their market share.
- The availability and adoption rate of preterm birth and PROM testing tools.
- Technological innovations and advancements in PROM testing and preterm birth prediction.
Key Market Indicators
- The growth rate of incidence and prevalence of preterm births globally.
- Government and non-government healthcare expenditure trends.
- Regulatory changes and government policies impacting the preterm birth and PROM testing market.
- New product developments, innovations, and approvals in the market.
- Trends in customer preferences and behaviour.
- Market entry, expansion, or exit by key market players.
Growth Trends
- The rise in awareness about the importance of preterm birth screening and PROM tests.
- Increasing investments in research and development activities by key market players.
- Growth in the adoption of sophisticated technologies in the healthcare sector.
- Increasing healthcare expenditure in developing countries.
- Evolving healthcare infrastructure and improved healthcare facilities.
- Increased focus on early diagnosis and preventive healthcare.
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Preterm Birth and PROM Testing Market. Key inputs include:
Company-Level Information
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
Industry and Government Sources
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Preterm Birth and PROM Testing Market
Market Intelligence Sources
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
Macro & Consumer Insights
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
Expert Insights & KOL Engagements
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
Focused Discussions & Panels
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
Data Validation & Business POV
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
Forecasting is carried out using proprietary models that combine:
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights