The global ready-to-eat meat products market size is estimated to grow at a CAGR of 4.8% during the forecast period (2024–2032). In recent years, the expansion of the ready-to-eat meat products market has been propelled by the surging demand for time-efficient and convenient food options, which is a result of changing consumer preferences and hectic lifestyles. Additionally, the surging demand for healthy food, which is rich in protein, is also estimated to surge, thereby augmenting the global market growth. Furthermore, with the surging penetration of the internet, online retail channels that offer a wide variety of ready-to-eat meat products with convenience are estimated to create opportunities for global market expansion.
Ready-to-eat meat products are pre-cooked or otherwise prepared meats that require no additional cooking or preparation before consumption. These products have gained immense popularity owing to their convenience, time-saving benefits, and versatility. They include a wide range of items such as deli meats, sausages, cooked poultry, and various types of cured meats. With busy lifestyles becoming more common, consumers increasingly seek quick and easy meal solutions without compromising on taste or nutritional value.
These products are not only convenient but also maintain a long shelf life, making them a staple in households and for on-the-go meals. Advances in food processing and packaging technologies have further enhanced the safety and quality of ready-to-eat meat products, addressing concerns over foodborne illnesses and spoilage. As a result, the market for these products continues to expand, driven by evolving consumer preferences and an increasing demand for ready-to-consume food options.
Highlights
The rise in urbanization and fast-paced lifestyles has led to a significant increase in the demand for convenience foods, including ready-to-eat meat products. As more consumers seek quick and easy meal options, the ready-to-eat meat market has seen substantial growth. According to a report by the Food Marketing Institute, 85% of consumers prefer ready-to-eat meals due to their convenience and time-saving benefits.
This trend is further supported by the growing number of working professionals and dual-income households, which leaves less time for traditional meal preparation. Additionally, technological advancements in food processing and packaging have improved the shelf life and safety of ready-to-eat meat products, making them more appealing to consumers. The convenience factor, coupled with the increasing availability of a variety of ready-to-eat meat products, has significantly driven market growth.
There is a surging awareness of the health benefits associated with protein-rich diets, which has positively impacted the ready-to-eat meat products market. Consumers are increasingly seeking high-protein food options to support their health and wellness goals, including weight management and muscle building. According to a survey by the International Food Information Council, 60% of consumers are making dietary changes to include more protein in their meals.
Ready-to-eat meat products, such as grilled chicken, beef jerky, and deli meats, provide a convenient source of high-quality protein. Furthermore, the growing trend of fitness and health-conscious lifestyles has led to an increased demand for ready-to-eat meat products that align with these dietary preferences. This shift towards healthier eating habits is expected to continue driving the market forward.
Despite the growing popularity of ready-to-eat meat products, there are significant concerns related to the health risks associated with processed meats. Numerous studies have linked the consumption of processed meats to various health issues, including heart disease, cancer, and hypertension. The WHO has classified processed meat as a Group 1 carcinogen, indicating that there is sufficient evidence of its carcinogenicity in humans.
These health concerns have led to a shift in consumer preferences towards healthier, less processed food options. Additionally, the increasing awareness and availability of plant-based protein alternatives are posing a challenge to the growth of the ready-to-eat meat products market. As more consumers become health-conscious and seek to reduce their intake of processed foods, the market may face significant restraints in its growth trajectory.
The growing popularity of online retail channels presents a significant opportunity for the ready-to-eat meat products market. With the increasing penetration of the internet and smartphones, consumers are shifting towards online shopping for their grocery needs. According to eMarketer, global e-commerce sales are projected to reach $6.4 trillion by 2024, with a substantial portion attributed to food and beverage purchases. Online platforms offer convenience, a wide variety of product choices, and attractive discounts, which appeal to modern consumers.
Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery shopping, further boosting this trend. Companies can capitalize on this opportunity by enhancing their online presence, collaborating with e-commerce giants, and implementing direct-to-consumer sales models. By leveraging digital marketing strategies and ensuring efficient logistics, ready-to-eat meat product manufacturers can tap into this growing market segment and expand their customer base.
| Study Period | 2020-2032 | CAGR | 4.8% |
| Historical Period | 2020-2022 | Forecast Period | 2024-2032 |
| Base Year | 2023 | Base Year Market Size | |
| Forecast Year | 2032 | Forecast Year Market Size | |
| Largest Market | North America | Fastest Growing Market |
Based on region, the global market is bifurcated into North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa.
North America is the most significant global market shareholder and is expected to expand substantially during the forecast period. A report by the North American Meat Institute (NAMI) highlights that the United States leads globally in both the production and consumption of meat products, including ready-to-eat variants. According to the United States Department of Agriculture (USDA), the domestic production of ready-to-eat meat products in the U.S. reached 4.2 billion pounds in 2021, indicating robust demand for convenient, pre-cooked foods.
Several factors drive the expansion of the ready-to-eat meat products market in North America. Shifting consumer preferences towards convenience foods, hectic lifestyles, and the increasing demand for ready-to-eat meals are key drivers. The Food Marketing Institute (FMI) reports that over 80% of U.S. consumers consider convenience an essential factor when purchasing food. This trend is mirrored in Canada, further bolstering market growth. Furthermore, prominent companies like Hormel Foods Corporation, Tyson Foods, Inc., and Kraft Heinz Company dominate the North American market. These companies offer an extensive range of ready-to-eat meat products, including deli meats, sausages, and fully cooked meals, catering to diverse consumer preferences. Their significant market presence and comprehensive product offerings enhance market growth.
Moreover, regulatory bodies such as the U.S. Food and Drug Administration (FDA) and the Canadian Food Inspection Agency (CFIA) oversee the production of ready-to-eat meat products. They establish stringent safety standards to ensure compliance with food safety regulations, fostering consumer confidence in the market. The regulatory framework helps maintain high safety standards and supports market growth by ensuring the availability of safe and high-quality products. Thus, North America's ready-to-eat meat products market is poised for significant growth, driven by consumer demand for convenience, strong market presence of leading companies, and robust regulatory frameworks ensuring food safety.
Europe is the fastest-growing region in the global ready-to-eat meat products market during the forecast period. The demand for convenient and pre-cooked food products has surged due to lifestyle changes and shifting consumer preferences. The European ready-to-eat meat products market, valued at €19.7 billion in 2020, is anticipated to witness steady growth, driven by busy lifestyles, urbanization, and the need for quick meal solutions. The food and hospitality sectors, major consumers of ready-to-eat meat products, have expanded significantly, as reported by the European Federation of Food, Agriculture, and Tourism Trade Unions (EFFAT).
Additionally, leading manufacturers such as Campofrio Food Group, Fleury Michon, and Bell Food Group are catering to diverse tastes by offering a variety of products, including ham, sausages, and fully-cooked meals. Furthermore, strict regulations and guidelines by the European Union ensure the safety and quality of these products, with agencies like the European Food Safety Authority (EFSA) and the European Meat Processors Association (CLITRAVI) playing pivotal roles in maintaining high standards. Thus, the combination of consumer demand and robust regulatory frameworks is propelling the growth of the ready-to-eat meat products market in Europe, making it a key region for market expansion.
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The global market is bifurcated into types.
Based on types, the market is segmented into beef burgers, pulled/shredded beef, breaded cutlets, breaded chicken nuggets, breaded chicken tenders, turkey/chicken and salmon burgers, pulled pork, breakfast sausage links, breakfast sausage patties, and hot dogs.
Breaded Cutlets and Breaded Chicken Nuggets dominate the types segment. There are several reasons why breaded chicken cutlets and nuggets dominate the ready-to-eat meat products market. Chicken is a versatile protein that can be used in various cuisines and dishes, making it appealing to a diverse audience. Breaded chicken products are a convenient and tasty option for those looking for a quick meal. Furthermore, the growing trend of healthier eating habits has boosted the popularity of breaded chicken products. Consumers prefer leaner protein sources, such as chicken, over red meat. Breading the chicken adds a crispy texture and flavor, appealing to consumers seeking a more indulgent yet healthy option. The market for ready-to-eat meat products has benefited from the rise in convenience food demand. In today's fast-paced world, consumers prefer quick and easy meal options without sacrificing taste or quality. Breaded chicken products, such as nuggets and cutlets, fit this need perfectly because they are easily heated and served, making them a popular choice for busy families and individuals.
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