Residential Air Purifier Market

Market Overview

The global residential air purifier market size was valued at USD 10.5 billion in 2022 and is projected to reach USD 20.23 billion by 2031, registering a CAGR of 7.56% during the forecast period (2023-2031). Consumer awareness of the quality of the air they breathe inside has grown significantly as people become increasingly aware of the possible health dangers of poor indoor air quality, such as respiratory difficulties, allergies, and long-term health repercussions, stimulating the global residential air purifier market.

Residential air purifiers are devices designed to improve indoor air quality by eliminating airborne pollutants and toxins from homes and flats. Individuals with allergies, respiratory issues, or concerns about the cleanliness of the indoor air are particularly fond of these gadgets. Due to the frequency of airborne disease and pollution in various regions, the worldwide population's health consciousness is increasing with rising living standards and disposable incomes. A growing awareness of the negative effects of air pollution is also encouraging the adoption of air pollution control devices, particularly in developing countries worldwide.

Market Dynamics

Market Drivers

Growing Demand for Indoor Air Quality

Consumer awareness of the quality of the air they breathe inside has grown significantly over the last decade. People are becoming increasingly aware of the possible health dangers of poor indoor air quality, such as respiratory difficulties, allergies, and long-term health repercussions. The World Health Organization (WHO) estimates that indoor air pollution causes 4.3 million premature deaths yearly from heart disease, stroke, lung disease, and cancer. Consumer worries about IAQ and a desire for cleaner indoor air have continuously been identified as important reasons influencing the purchase of residential air purifiers in surveys and market research.

As customers continue emphasizing their families' health and well-being, IAQ awareness will likely remain a significant driver in the home air purifier industry. Education efforts, health advisories, and greater media coverage of IAQ-related issues all help to raise awareness. As a result, the residential air purifier market trend will shift over time.

Market Restraints

High Initial Cost

Many domestic air purifiers, particularly ones with advanced filtration technology and features, can be pricey. For budget-conscious consumers, the initial investment required to purchase these devices may be a disincentive. According to a Consumer Reports poll, cost was a primary reason for not utilizing air purifiers. Many respondents were concerned about the cost of buying and maintaining these devices. Air purifiers with advanced features such as HEPA filters, UV-C technology, and smart capabilities are frequently expensive. These features can significantly raise the price.

Consumer preferences for low-cost solutions have resulted in development of a diverse range of air purifiers at various price points, catering to various budget levels. Consumers must, however, weigh pricing factors against desired features and filtration efficacy. Manufacturers have responded to the problem created by the high initial cost of air purifiers by producing various models at various pricing points. These issues are projected to limit the residential air purifier market growth.

Market Opportunities

Rising Urbanization

People are increasingly migrating from rural to urban areas, increasing population density in cities and towns. Rapid urbanization is prevalent in emerging economies such as China and India. As more individuals migrate to cities for greater opportunities, they frequently encounter increased outdoor air pollution levels. As a result, demand for domestic air purifiers in urban houses has increased. According to the United Nations, 68% of the world's population will live in cities by 2050, up from 55% in 2018. This continued urbanization trend emphasizes the possibility of growing demand for city air purifiers. According to a study conducted by IQAir, a global provider of air quality data and solutions, the world's most polluted cities in 2020 will be concentrated in emerging economies with significant urbanization rates. This study emphasizes the critical necessity for clean indoor air in metropolitan areas.

According to market research estimates, regions with high levels of urbanization, such as Asia-Pacific and Latin America, have seen significant development in demand for household air purifiers. Due to rising urbanization and air quality concerns, China, for example, has been one of the greatest markets for air purifiers. Residents in cities with notorious air pollution problems, such as Delhi (India), Beijing (China), and So Paulo (Brazil), frequently use air purifiers to create cleaner interior environments. Thus, the Residential air purifier market insights suggest that rising urbanization can increase the demand in emerging markets.

Regional Analysis

The global residential air purifier market analysis is conducted across North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America.

Asia-Pacific is predicted to rise at a substantial CAGR throughout the forecast period. International brands dominate the Chinese market, with a market share exceeding that of native brand products. Rapid industrialization and urbanization are causing significant pollution in major cities throughout China and India. Governments are taking the required actions to address the growing concern. The Ministry of Environmental Protection in China enforced tough anti-pollution targets on 28 cities surrounding Beijing, increasing the number of air purifier installations in most residential, commercial, and industrial buildings throughout these areas. Some primary elements supporting the region's supremacy include increased urbanization and industrialization, a growing population, increasing disposable income, and overall income levels.

Furthermore, there is growing worry about rising smog and deteriorating air pollution, particularly in major countries such as India and China. Furthermore, increased awareness and government efforts to minimize the effects of air pollution on the population have resulted in increased usage of air purifiers, complementing regional market growth. According to a 2019 Clean Air Coalition research, East Asia accounted for more than 35% of global premature deaths due to air pollution, followed by South Asia. Furthermore, South Korea ranks first among OECD countries regarding average annual PM 2.5 exposure, as coal plants account for more than 40% of the country's energy mix. As a result, in countries where thorough regulations for home air purifiers do not exist, the market is being swamped with cheap, non-standard air purifiers, making it impossible for better-quality goods to compete. The market, on the other hand, is predicted to expand dramatically in the next years.

North America holds a sizeable global market share during the forecast period. The high penetration and increasing adoption of residential air purifiers in North American households can be attributed to air quality policies such as the US EPA's establishment of national ambient air quality standards, the US Clean Air Act, and Environment Canada's comprehensive emission reduction strategies. Such policy measures are expected to provide new opportunities and growth avenues for makers of household air purifiers. The rising prevalence of airborne diseases, combined with rising levels of air pollution, is expected to drive demand for household air purifiers in the United States.

As the most effective technology for trapping dangerous airborne particles, the HEPA technology segment will likely dominate the home air purifier market in the United States over the forecast period. Indoor air quality restrictions exist in places such as California and New Jersey in the United places. For example, the New Jersey Indoor Air Quality Standard, N.J.A.C. 12:100-13 (2007), establishes recommendations and criteria for indoor air quality in employee-occupied facilities during working hours. The California state-level indoor air quality program is dedicated to identifying and researching public health issues related to indoor settings and promoting healthy indoor environments throughout the state. Furthermore, the increasing installation of comprehensive ambient air quality monitoring systems, with the development and implementation of regulatory actions and the organization of air quality management programs to raise public awareness, is expected to drive demand for air purifiers in Mexico in the coming years.

In Europe, there is an increasing understanding of the impact of indoor air quality on health and well-being. Consumers' growing worry about allergies, pollution, and respiratory difficulties has fueled demand for domestic air purifiers. According to a European Lung Foundation analysis, indoor air pollution causes 99,000 premature deaths in Europe each year, emphasizing the vital need for effective IAQ solutions. Furthermore, many European towns face air pollution due to traffic congestion and industrial activity. As cities grow, residents seek air purification solutions to mitigate the detrimental effects of outdoor pollution on their inside settings. According to the European Environment Agency (EEA), air pollution is a serious environmental risk to health in Europe, particularly in cities. Residential air purifiers are in high demand in European cities, with claims of rising sales and acceptance in urban households.

The Middle East and Africa (MEA) residential air purifier industry has grown significantly recently. Various factors drive this rise, including increased indoor air quality (IAQ) awareness, urbanization, health concerns, and environmental issues. Here's an overview with examples and data:

Segmental Analysis

The global residential air purifier market is segmented based on type, technology, and region.

Type is further segmented into Standalone/portable, Induct.

Standalone/portable contributed the largest share in the market. Individual devices designed to filter the air in a specific room or location are known as standalone or portable air purifiers. These units are usually small and portable, letting customers set them wherever they need air filtration. In-duct air purifiers are built into a building's HVAC (Heating, Ventilation, and Air Conditioning) system. They cleanse the air as it flows through the ductwork, ensuring that all rooms connected to the HVAC system receive clean air.

The segment can be bifurcated by application into HEPA, Activated Carbon, Ionic Filters, and Others.

HEPA is the most used technology in the market. HEPA filters capture and remove airborne particles such as dust, pollen, pet dander, mold spores, and certain germs and viruses. They are well-known for their high filtration effectiveness, generally eliminating 99.97% of particles as small as 0.3 microns. HEPA filters are extensively employed in air purifiers designed to combat allergens and particulate matter and improve indoor air quality. Adsorbing and eliminating gases, smells, volatile organic compounds (VOCs), and some chemicals from the air is a specialty of activated carbon or charcoal filters. They act by trapping these chemicals within the porous carbon framework. Air purifiers frequently use activated carbon filters to remove odors, smoke, culinary odors, and chemical contaminants.

Recent Developments

• August 2023- Daikin opened a new AC production facility in Tsukubamirai, Ibaraki, Japan.
• August 2023- Honeywell and Recipharm are collaborating to accelerate the development of inhalers with near-zero global warming potential propellants.
• July 2023- Panasonic Kurashi Visionary Fund invested in SAKA NO TOCHU, a company dedicated to expanding environmentally friendly agriculture.
• May 2023- Dyson increased its focus on indoor air quality by introducing the Dyson Purifier Big+Quiet air purifier range, which can reach up to 10 meters and quietly purify large spaces.