Home Technology Self Service Technology Market Size & Share, Growth ,Trends Report, 2031

Self Service Technology Market

Self Service Technology Market Size, Share & Trends Analysis Report By Component (Hardware, Software, Services), By Type (Vending Machine, ATM, Kiosks), By End-User (BFSI, Manufacturing, Hospitality, Retail, Healthcare, Offices, Education, Others) and By Region(North America, Europe, APAC, Middle East and Africa, LATAM) Forecasts, 2023-2031

Report Code: SRTE55417DR
Study Period 2019-2031 CAGR 12.59%
Historical Period 2019-2021 Forecast Period 2023-2031
Base Year 2022 Base Year Market Size USD 34.03 Billion
Forecast Year 2031 Forecast Year Market Size USD 98.93 Billion
Largest Market Asia-Pacific Fastest Growing Market North America
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Market Overview

The global Self-Service Technologies Market size was valued at USD 34.03 billion in 2022. It is estimated to reach USD 98.93 billion by 2031, growing at a CAGR of 12.59% during the forecast period (2023–2031).The increase in self-service machines and automated devices, wireless connectivity, technological innovations, and remote administration are the primary market drivers driving the self-service technologies market growth.

Self-service technologies (SSTs) are interactive technologies that allow people to access services, complete tasks, and acquire information without requiring direct human assistance. SSTs have become essential to many sectors, providing ease, efficiency, and cost savings.

The primary drivers driving the Self-service Technologies market share are the rising need for self-service machines and automated equipment, wireless connectivity, technological developments, and remote management. Furthermore, the increasing influx of consumers in retail stores and the expanding consumption of goods and services acquired in stores contribute significantly to the rising demand. Over the next seven years, the thriving retail business in emerging economies is expected to provide various prospects for expansion. 

Market Dynamics

Global Self-Service Technologies Market Drivers:

User Convenience and Empowerment

Self-service checkout kiosks in retail outlets greatly illustrate how SSTs improve the consumer experience. Customers may scan and pay for their purchases without waiting in huge checkout queues. The process is user-friendly, with clear directions and simple payment alternatives, making buying more convenient and gratifying. According to RBR, a research and consultancy firm specializing in banking automation and retail technology, self-checkout stations are expected to rise significantly in 2020. The global number of self-service checkout terminals climbed by 11% to over 600,000 units. This indicates the popularity and need for improved user experiences of self-service technologies.

Furthermore, automated teller machines (ATMs) are a prime example of 24-hour access. They enable people to withdraw cash, check balances, and conduct other banking operations outside regular banking hours. Users can access their funds at any time and from any location. The ease of use provided by self-service technologies improves user experiences and leads to the expansion and adoption of these technologies in various industries. As a result, the self-service technologies market trend is predicted to evolve dramatically over the forecast period.

Global Self-Service Technologies Market Restraints:

Security and Privacy Concerns

SSTs are vulnerable to security flaws such as data theft and hacking. It is vital to ensure strong security measures to secure user data, especially in areas such as banking and healthcare. ATMs and online banking services are common SSTs in the banking and financial sector. They are prime cyberattack targets because these technologies manage sensitive financial data. Security breaches can result in the compromising of client accounts and financial losses. According to the Identity Theft Resource Center, there will be 181 data breaches in the financial sector in the United States in 2020. This highlights the importance of strong security procedures in the banking industry to secure SSTs and consumer data.

Furthermore, self-service kiosks are used by many healthcare organizations for patient check-ins and data collecting. These kiosks frequently collect personal health information (PHI). Patients are worried about the handling and sharing their PHI, and companies must follow standards such as the Health Insurance Portability and Accountability Act (HIPAA) to preserve patient privacy. To develop confidence and ensure SSTs deliver on their claimed benefits while preserving user data and privacy, businesses and organizations must invest in security measures, adhere to relevant regulations, educate users, and offer help for maintenance and technical concerns.

Global Self-Service Technologies Market Opportunity:

Contactless and Remote Interactions

The use of contactless payment systems is increasing. SSTs, such as self-service checkout kiosks at retail outlets, can further facilitate contactless payments by allowing users to scan and pay for things using their smartphones or contactless cards. Customers can purchase groceries and other things in cashierless stores, and their accounts are instantly paid as they leave the store, eliminating the need for a typical checkout process. 

Telehealth and remote consultations are also becoming increasingly important in the healthcare industry. SSTs can be used to reduce the requirement for in-person interactions by streamlining the check-in and appointment scheduling processes for remote medical consultations. Self-service kiosks are being installed in healthcare institutions for patient check-ins and automated appointment scheduling. These kiosks allow patients to provide information and have virtual consultations with healthcare providers. The demand for safer and more convenient services and the growing integration of technology into everyday activities drive the prospect of contactless and remote interactions via SSTs.

Regional Analysis

Asia-Pacific Dominates the Global Market

The global self-service technologies market analysis is conducted in North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America.

Asia-Pacific is the most significant global self-service technologies market shareholder. The increased popularity of self-service technologies is expected to accelerate over the projection period. The industry is driven by the increased deployment of ATMs, self-service kiosks, and vending machines across the region's emerging economies. Also, rising consumer spending habits and increased knowledge of this technology will stimulate regional demand. Rising urbanization in nations like India, China, and Japan, combined with exponential expansion in the banking sector, has created a significant need for such automated equipment.

Furthermore, in China, where digital payment platforms such as Alipay and WeChat Pay are widely used, restaurants and retail outlets include self-service ordering and payment kiosks. Customers can use these kiosks to place orders and make payments using digital wallets. In China, mobile payment is increasing. Mobile payment transactions are expected to reach 159 billion in 2022, up from 151 billion the previous year. China has far outpaced the rest of the world regarding mobile payment services. Self-service technologies are gaining popularity due to the region's tech-savvy customers, quick acceptance of digital payment methods, and a desire for better user experiences. SSTs are being used by businesses and organizations in Asia-Pacific to stay competitive and satisfy the changing needs of their consumers and users.

North America is anticipated to exhibit impressive healthy CAGR over the forecast period. North America was the market's second-largest regional segment, according to the self-service technologies market insights. The United States generated the most revenue in the region. Banks, travel and transportation, retail, and hospitality are increasing their spending on self-assisted and intelligent technology, fueling market growth. Self-service checkout kiosks at supermarkets and big-box retailers are becoming more widespread in the United States.

Additionally, self-ordering kiosks are used in quick-service restaurants to allow consumers to customize their meals and make payments seamlessly. ATMs are widely available throughout North America, allowing customers to independently withdraw cash, check balances, and execute various financial operations. In recent years, ATMs have grown to include additional features like check deposits and account transfers. According to the ATM Industry Association, the United States alone has approximately 400,000 ATMs. ATMs are a necessary component of the financial landscape. One of the important elements leading to the rapid rise of IT-enabled self-services in this region is the creation of new business models.

The Europe Self-Service Technology market is expected to rise significantly during the forecast period. Expanding consumer spending trends and increased understanding of this technology are expected to drive demand across the area. Rising urbanization has led to a significant demand for such automated machines in countries where the banking industry has grown exponentially. Furthermore, the UK Self-Service Technology market had the biggest market share, while the Germany Self-Service Technology market was the fastest expanding in this area.

Report Scope

Report Metric Details
By Component
  1. Hardware
  2. Software
  3. Services
By Type
  1. Vending Machine
  2. ATM
  3. Kiosks
By End-User
  1. BFSI
  2. Manufacturing
  3. Hospitality
  4. Retail
  5. Healthcare
  6. Offices
  7. Education
  8. Others
Company Profiles IBM Azkoyen Group Crane Co. Dendrite Glory Ltd NCR Kiosk Information Systems
Geographies Covered
North America U.S. Canada
Europe U.K. Germany France Spain Italy Russia Nordic Benelux Rest of Europe
APAC China Korea Japan India Australia Singapore Taiwan South East Asia Rest of Asia-Pacific
Middle East and Africa UAE Turkey Saudi Arabia South Africa Egypt Nigeria Rest of MEA
LATAM Brazil Mexico Argentina Chile Colombia Rest of LATAM
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
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Segmental Analysis

The global self-service technologies market is segmented based on component, type, application, and region.

The global self-service technologies market is further segmented by component into Hardware, software, and services.

Hardware holds the major market share.


The physical equipment and gadgets that enable self-service interactions are hardware components in the SST sector. These components include self-service kiosks, interactive touchscreens, ATMs, payment terminals, barcode scanners, printers, sensors, and any tangible technology with which people interact. High-quality, dependable Hardware is required to deliver a smooth and efficient user experience in self-service applications. Hardware components' durability, design, and performance heavily influence user happiness. The increasing need for self-service devices from a range of industries, including retail, banking, and healthcare, is driving the expansion of this market.


In the SST industry, software components include programs, applications, and operating systems that govern and manage the functioning of self-service devices. All included are user interfaces, touchscreen interfaces, backend systems, data management, and software programs that allow SSTs to do certain jobs.

The market is sub-segmented based on type into Vending Machine, ATM, and Kiosks.

ATM is a significant contributor to the market.


ATMs are self-service banking terminals that enable customers to perform financial activities such as cash withdrawals, deposits, fund transfers, balance queries, and account management. Banks primarily run them and can be found in public and private spaces. Lower operational costs and the need for rural development will drive market expansion in the next years. Financial institutions constantly strive to reduce operating costs to boost profit margins and provide clients with convenience in their financial operations. As a result, they must rely exclusively on ATMs to perform fundamental operations such as fund transfers, account balance inquiries, and bill payments. Banks are increasing the number of ATMs to expand their ATM network into new markets. 

Vending Machine

Vending machines are automated self-service devices that deliver a variety of things in exchange for money, such as snacks, beverages, tickets, cigarettes, and even gadgets. These machines are widespread in public places, offices, schools, and retail establishments.

The segment can be bifurcated by application into BFSI, Manufacturing, Hospitality, Retail, Healthcare, Offices, and Education.

Retail is the most common application in the market.


SSTs play a vital role in improving the shopping experience in the retail sector. Self-checkout kiosks, interactive product displays, digital signage for promotions, and smartphone apps for mobile shopping are among them. The desire for better service and consumer experience drives merchants to implement self-service technologies. Kiosks and vending machines are the most popular technology. The growing influx of shoppers and the necessity to deliver a hassle-free checkout experience is driving applications in retail businesses even further.


SSTs are used in hospitals and clinics for patient check-in, appointment scheduling, wayfinding, and information access. They improve patient experiences by streamlining administrative tasks.

Market Size By Component

Market Size By Component
  • Hardware
  • Software
  • Services
  • Recent Developments

    Top Key Players

    Self Service Technology Market Share of Key Players

    Self Service Technology Market Share of Key Players
    IBM Azkoyen Group Crane Co. Dendrite Glory Ltd NCR Kiosk Information Systems Others

    Frequently Asked Questions (FAQs)

    How big is the Global market?
    The global Self-Service Technologies Market size was valued at USD 34.03 billion in 2022. It is estimated to reach USD 98.93 billion by 2031, growing at a CAGR of 12.59% during the forecast period (2023–2031).
    Asia-Pacific has the highest growth in the global market.
    Key verticals adopting the market include: IBM ,Azkoyen Group ,Crane Co. ,Dendrite ,Glory Ltd ,NCR ,Kiosk Information Systems ,
    User Convenience and Empowerment is the key driver for the growth of the global market.
    Contactless and Remote Interactions is one of the upcoming key trends in the global market.

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