Ski Gear and Equipment Market

Market Overview

The global ski gear and equipment market size was valued at USD 1.5 billion in 2022 and is projected to reach USD 1.95 billion by 2031, registering a CAGR of 3% during the forecast period (2023-2031). The ski gear and equipment market growth is expected to be massive throughout the forecast period due to easy access to strong infrastructure for snow sports and consumer preference towards snow-related activities.

Ski gear and equipment relate to the different products and accessories skiers use in their skiing activities. Skiing for enjoyment, competition, or professional sports requires the proper equipment to provide a safe and fun experience on the slopes.

Ski Gear and Equipment market share is predicted to increase due to the commercialization of the sport, as well as the smooth and safe experience of the sport with various types of ski equipment and gear. Concerns about skiing-related accidents will likely increase awareness of using helmets and other ski equipment and gear. Higher ski infrastructure, higher use of helmets, and increased initiatives to boost skiing participation are predicted to drive up demand for ski gear. Skiing as a recreational activity attracts more individuals than experienced skiers.

Market Dynamics

Global Ski Gear and Equipment Market Drivers

Rising Interest in Winter Sports

The expansion of skiing tourism in many places worldwide reflects the growing interest in winter sports, notably skiing. Ski resorts and destinations have seen an increase in domestic and international visitors, which has contributed to an increase in demand for ski wear and equipment. The global ski tourism business has seen a consistent increase in skier visits in recent years, according to the International Report on Snow and Mountain Tourism. Ski tourism has increased significantly in regions such as Europe's Alps, North America's Rocky Mountains, and major Asian skiing destinations such as Japan and South Korea. For example, the French Alps reported over 58 million skier days during the 2019/2020 season, demonstrating the region's popularity.

Ski resorts are expanding their offers to include snowboarding, cross-country skiing, winter sports events, and classic alpine skiing. This diversity has drawn a broader range of winter sports enthusiasts, further expanding the demand for ski wear and equipment. This global ski gear and equipment market trend helps drive economic growth in ski resort destinations worldwide.

Global Ski Gear and Equipment Market Restraints

High Cost

The high expense of quality ski clothing and equipment can be a substantial barrier to entrance, especially for beginners just beginning to explore the sport of skiing. The initial investment in ski gear can be intimidating for people who have not yet committed to skiing as a regular hobby or sport.

A whole set of ski gear, including skis, bindings, poles, boots, and apparel, may easily vary from USD 600 to USD 1,500 or more for new equipment, according to Snowsports Industries America (SIA), an industry trade group. For example, advanced or customized skis and boots can cost significantly more. Skiers must consider charges such as lift tickets, ski resort fees, and transportation to and from ski destinations in addition to the original equipment cost, increasing participation costs.

Global Ski Gear and Equipment Market Opportunity

Customization and Personalization

There is a growing possibility in the ski gear and equipment sector to provide skiers with customization and customization possibilities. Manufacturers can tap into a niche market segment demanding originality and high-performance equipment by allowing customers to adapt their gear to their specific preferences and demands. According to a Snowsports Industries America (SIA) survey, custom-fit ski boots are becoming increasingly popular, with sales increasing significantly. The demand for comfort and improved performance is driving this trend. Custom-fit boots alleviate discomfort and the danger of foot injuries and improve control and power transfer to the skis.

Furthermore, Ski resorts and specialist ski stores have invested in custom boot-fitting services, allowing skiers to have their feet scanned and their boots tailored to their specific needs. The need for these services increases, showing the preference for customized equipment. Skiers are prepared to invest in equipment that meets their needs and improves their performance and comfort. Manufacturers have the chance to extend their offers and employ technology to develop personalized solutions that fit the various demands of skiers as this trend continues to gain traction.

Regional Analysis

The global ski gear and equipment market analysis is conducted in North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America.

North America Dominates the Global Market

North America is the most significant global ski gear and equipment market shareholder and is estimated to grow at a healthy CAGR over the forecast period. This increase could be related to the huge number of buyers who enjoy skiing as a recreational activity in countries such as the United States and Canada. According to Destination British Columbia, North America and South America combined accounted for 46 percent of skier trips, with the United States accounting for 62 million annual skier visits, or 25% of the global total in 2021.

Furthermore, individual discretionary income in North America has expanded rapidly. It is a main market driver as middle- and upper-income consumers in metropolitan areas shift their purchasing habits from essential to luxury goods and services. As a result of this trend, people are urged to invest in recreational activities. As a result of companies developing new products and technology geared at women's safety, the growing number of female skiers is expected to increase demand for ski equipment and gear shortly.

Europe is anticipated to exhibit a healthy CAGR over the forecast period. Numerous sporting events have occurred in France, Austria, Switzerland, Spain, and Germany, among Europe's most popular ski destinations. They have built the infrastructure to attract more people to physical exercise, raising demand for winter sports across Europe. Alpine touring is expected to be the primary driving force in the European region's winter sports equipment market.

In addition, winter sports have been promoted in the area by European tourist attractions like Chamonix, St. Moritz, Val Thorens, and Kitzbuhel, among others. Furthermore, some regulatory agencies and sporting organizations, notably the German Skiing Association, actively aid competitors by funding high-quality gear and apparel to help them perform better in various competitions. As a result of the region's broad adoption of winter sports and strong government support, the market is expected to grow over the forecast period. Furthermore, skiing is regarded as one of the most important sports in Germany, accounting for 13% of total consumer spending.

Asia-Pacific is expected to develop at a considerable CAGR throughout the forecast period, according to ski gear and equipment market insights. This increase is attributed to increased government initiatives on snow-related sports and activities. In recent years, several government organizations have begun to promote the promotion of winter sports. Several countries have started initiatives to assist the expansion of winter sports infrastructure and recreational skiing. As a result, the increase in winter tourism and adventure sports will stimulate the growth of ski clothes and equipment. For example, the Get into Snow Sports (GISS) initiative was implemented in China. This program began as part of preparations for the International Ski Federation's (FIS) Winter Olympics.

Additionally, the International Ski Federation (FIS) established this initiative as part of the Winter Olympics to develop and promote snow sports worldwide and improve skiing in China. Furthermore, the Winter Olympics in February 2022 will be held in Beijing's Yanqing district, and the building will be troublesome due to its high altitude of roughly 2,000 meters. Despite this, the government is pursuing several efforts to make the region ideal for skiing, even after the Olympics.

Segmental Analysis

The global ski gear and equipment market is segmented based on type, application, end-user, sales channel, and region.

The market is further segmented by type into Ski Timers, Ski Goggles, Ski Helmets, Ski Snowboards, Ski Snowboard Boots, Ski Gloves, Ski Snowboard Sticks, and Skiing Apparel.

Skiing Apparel is a significant contributor to the market, skiing apparel comprises ski trousers, base layers, ski socks, and mid-layers. Thermal insulation, moisture wicking, breathability, and waterproofing are all features of these clothes. This expansion is responsible for the growing popularity of sophisticated and novel designs of various types of ski clothing, such as jackets, ski suits, ski pants, and a moisture-wicking base layer. Ski jackets are an important part of ski clothing. These jackets provide insulation, cold and moisture protection, and breathability. They are available in various forms and designs and include features like waterproof and breathable materials, insulation, and adjustable hoods.

Ski apparel makers are working on producing and creating unique things to meet changing client demands and needs thanks to enhanced technology. New products and features that promote customer safety are driving this industry.

Ski goggles are protective eyewear that improves visibility and shields the eyes from snow, wind, and harmful UV radiation. They have anti-fog coatings, adjustable lenses, and comfy straps.

The market can be further bifurcated by application into Cross-country skiing, Alpine Skiing, Downhill Skiing, and Ski touring.

Cross-country skiing significantly influenced the market growth.Skiing across long distances on level or gently sloping terrain is what cross-country skiing entails. Skiers often employ lightweight equipment that is designed for endurance and efficiency. Cross-country skis, boots, bindings, and poles are all designed to allow skiers to glide efficiently over snow-covered landscapes. Cross-country skiing has become a recreational and competitive sport in recent years. This is due to a combination of factors, including the expanding popularity of winter sports, increased knowledge of the health advantages of cross-country skiing, and increased demand for high-quality ski clothing and equipment.

Alpine skiing, often known as downhill skiing, involves descents from mountain summits and takes place on prepared slopes. Alpine skiers require equipment such as alpine skis, bindings, and downhill-specific ski poles. Safety equipment, such as helmets and goggles, prevents injuries.

Based on end-user, the market is fragmented into Men, Women, Kids, and Pump.

Men are the major end-users of the market. Adult male skiers of all ages and skill levels are included in the "Men" category. Manufacturers and shops provide a diverse selection of ski gear and equipment adapted to men's preferences and sizing, guaranteeing that male skiers may discover products that meet their demands. Men typically consider this sport recreational outside their everyday chores and office work. Skiing's growing appeal as a recreational sport among working-class male adults in developed economies such as Germany, France, and the United Kingdom is expected to continue during the forecast period.

Adult female skiers are included in the "Women" category. Ski clothing and equipment created exclusively for women take body shape and sizing variances into account, providing a comfortable fit and styling alternatives targeted to female skiers.

Based on sales channel, the market is sub-segmented into wholesalers/Distributors, Hypermarket/Supermarkets, Specialty Stores, Franchise Stores, and Online Stores.

Online Stores dominate the market by sales channel. Customers can browse, choose, and purchase ski clothing and equipment online through online storefronts, sometimes known as e-commerce platforms. These platforms provide convenience and a wide range of products, frequently with home delivery options. They have grown in popularity because of their ease of use and capacity to reach a global customer base. The rising convenience and selection given by online businesses, as well as the growing popularity of online shopping among customers, are driving the expansion of this market.

Wholesalers and distributors serve as go-betweens for manufacturers and retailers. They buy bulk and distribute ski clothing and equipment to various retail stores. Wholesalers and distributors are critical in ensuring retailers consistently supply products to meet consumer demand.

Recent Developments

• September 2023- The first-ever Ski Industry Climate Summit hosted by Atomic made an indelible impression on the ski industry's dedication to combating climate change. The summit brought together key industry participants and saw significant progress toward a more sustainable future for winter sports.
• September 2023- Rossignol joins the IF3 Film Festival as a presenting partner.