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Social Commerce Market

Social Commerce Market: Information by Business Model (Business to Consumer, Business to Business), Product Type (Personal Beauty Care, Apparel), and Region — Forecast till 2030

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Market Snapshot

market snapshot
Base Year:
Study Period:
30.2 %
Fastest Growing Market:
North America
Largest Market:
Asia Pacific

The social commerce market size was valued at USD 575.8 billion in 2021. It is expected to grow at USD 6,191.13 billion by 2030, growing at a CAGR of 30.2% during the forecast period (2022–2030). E-commerce is increasingly critical in retail and is restructuring the social commerce market. Since the turn of the century, online shopping has grown considerably as access to the internet has reached all corners of the world, and smartphones have become an integral part of the lives of billions of people. Social commerce has opened an entirely new shopping realm, providing consumers with access to a much greater assortment, helping to meet the rising demand for convenience. Social commerce is gaining momentum due to the increasing popularity of online shopping and the comfort it provides. Customers can now order products from the convenience of their homes with minimal effort.

The sellers on social commerce platforms offer discounts, cashback, same-day or next-day deliveries, click-and-collect services, ESR options, and other services that make online shopping more convenient and profitable than offline shopping. To further enhance the customer experience, businesses invest in technologies such as artificial intelligence, chatbots, machine learning, and augmented reality. The increasing convenience of online shopping is anticipated to be a significant market growth driver over the forecast period. Social Commerce Social commerce platforms include market leaders like Facebook, Twitter, and Pinterest. This can help local retailers increase their customer base by bridging the gap between customers and local retailers.

Social Commerce Market Share

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Market Dynamics

Market Driving Factors

Social Networking Sites are Encouraging Companies to Reach Customers

Many businesses are utilizing social commerce to reach out to existing and prospective new customers. Several factors influence this trend, including the fact that people are spending more time on social media platforms; studies show that the average person spends more than two hours per day on social media platforms. In addition, these platforms serve as practical marketing tools, contributing to a steady increase in online shopping via social media platforms because they enable customers to make purchases more interactively than traditional e-commerce platforms. In the preceding decade, social media networks have garnered extraordinary attention and experienced an exponential increase in user base.

Access to social networking sites like Facebook, Twitter, Instagram, LinkedIn, and YouTube is now effortless. The exponential growth of these and other social networking sites' user bases encourages businesses to connect with customers via these platforms. In addition, the convergence of content sharing, shopping, payment, and messaging features has facilitated the growth of social commerce in recent years. Social commerce, defined as using a social media platform to drive and process e-commerce transactions, has spawned new forms of shopping in tandem with online environments. Consequently, the increasing adoption of e-commerce and social media platforms for shopping and information exchange is anticipated to fuel market growth in the coming years.

Shift in Consumer Mindset due to Advancement in Technologies

Social commerce platforms are attracting businesses of all sizes by providing a platform for establishing personalized customer journeys through social interactions. Long ago, social media served as a platform for users to window-shop before making purchases on e-commerce sites like Amazon.com and Walmart.com. However, social media platforms enable brands to build customer communities, relationships, and trust. By providing seamless integration of e-commerce products, visual-first platforms like Instagram and Pinterest have played a crucial role in bringing about this shift. A significant advantage of social commerce over traditional e-commerce for consumers is the time saved due to the rapid provision of comparative information.

To encourage more consumers to make direct purchases on social media platforms, social sites are adopting innovative buying criteria and features, and merchants are incorporating shop pable posts and buy buttons on their respective pages. Consumers' online shopping behavior is influenced by factors other than internet access. Demographic parameters, such as gender, age, and occupation, as well as consumers' perceptions of benefits and risk factors, are significant influences on online shopping behavior. Socially conscious consumers are influencing the evolution of the entire online retail industry. Retailers and their supply chains must be well-equipped to meet current and future customer expectations. Shortly, this is anticipated to create growth opportunities for the social commerce market.

Market Restraining Factors

Significant Concern about the Privacy of the Customers

Hackers target social media websites after realizing that social commerce platforms handle large volumes of critical and confidential information, from personal use to financial data. At this time, any data breach can result in emotional and financial losses for an individual and tarnish a company's reputation. High probabilities of data abuse are also present. In addition to maintaining backups of vital data, social commerce businesses emphasize ensuring adequate data security. Various government bodies worldwide have drafted and revised data security and privacy laws.

Nevertheless, standardizing, enforcing, and maintaining these laws for social commerce is still in flux. In the event of a data breach involving the confidential information of customers, social commerce businesses are subject to severe monetary penalties. In addition to financial penalties, they may lose existing contracts and acquire a tarnished reputation, making it difficult to reach new customers. Customers' data in a typical social commerce business is strategically important because it represents the business's accumulated experience. It can include the complete history of customer interactions, customer responses, changes in purchase decisions, outright defections, acquisitions, credit defaults, complaints about defective products, and fraudulent activities. As a result of the vulnerability of numerous social media sites to cyberattacks, users are concerned about unauthorized access to their data. As retailers/vendors collaborate with third-party payment platforms to provide consumers with a safer and more secure payment environment, it is anticipated that security concerns will be short-lived.

Key Market Opportunities

Exposure to Big Data Analytics and Artificial Intelligence

Big data and artificial intelligence (AI) have recently evolved and are rapidly adopted. Social commerce companies are aggressively adopting AI and big data technologies to optimize their service offerings. Big data, a vast collection of online and offline data, has evolved into a valuable resource for analyzing past trends and gaining valuable insights into customer behavior, allowing for greater customer satisfaction. Integrating big data into social commerce can provide businesses with access to data that can be utilized to maximize revenue, acquire new customers, and streamline operations.

AI enables e-commerce companies to enhance the customer experience, optimize brand competitiveness, and cultivate brand loyalty. It provides buyers with accurate product recommendations and improved search results, allowing them to find what they want with the fewest number of clicks. The increased adoption of AI in the social commerce industry has enabled businesses to meet rising customer demands precisely and effectively. AI and big data are the major transformative technologies impacting how businesses interact with data and business processes. The technologies facilitate the construction of digital data models and the collection of data; utilize data from various sources as a knowledge repository, resulting in an accurate prediction of customer requirements. Numerous advantages of these technologies for the social commerce industry are compelling businesses to leverage big data- and AI-based applications to improve customer experience and convert dissatisfied customers into loyal customers.


Segmental Insights

The global social commerce market is segmented by business model and product type. When segmented concerning the type, it is further classified as – Business to Consumer (B2C), Business to Business (B2B), and Consumer to Consumer (C2C). The dynamic pumps are more prevalent in the global social commerce market and are expected to grow with a CAGR of 4.8% during the forecast period.

Based on product type, personal and beauty care's global social commerce market has the most dominant revenue generation growing at a CAGR of 34.8% during the forecast period.


Regional Analysis

The global social commerce market is segmented into five regions, namely North America, Europe, Asia-Pacific, the Middle East and Africa, and Latin America.

Social Commerce Market Regional Analysis

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Asia-Pacific held a significant market share and is expected to grow with a CAGR of 30.7% during the forecast period. Rising investments in the telecommunication infrastructure, the proliferation of the internet and smartphones, and the widespread use of social media websites such as Facebook, Instagram, and Twitter are primarily responsible for the expansion of this region. In addition, the increasing number of smartphone and social media users in countries such as China largely favors regional market expansion.

North America has emerged as the second-largest market and is anticipated to grow incredibly during the forecast period. Compared to developing countries, the U.S. e-commerce and social commerce landscapes are significantly more fragmented, with different consumer attitudes and behaviors toward social media consumption, digital shopping, payments, and online privacy. According to GWI, 51 percent of U.K. and U.S. consumers will use YouTube to find products and conduct additional research before making a purchase.


Competitive Analysis

List of Key Companies Profiled

  • Etsy, Inc.
  • Fashnear Technologies Private Limited (Meesho)
  • Meta Platforms, Inc. (Facebook)
  • Pinduoduo Inc.
  • Pinterest, Inc.
  • Poshmark
  • Roposo
  • Snap, Inc.
  • Taobao
  • TikTok (Douyin)
  • Trell Shop
  • Twitter, Inc.
  • WeChat (Weixin)
  • Xiaohongshu
  • Yunji Sharing Technology Co., Ltd


Recent Developments

  • May 2022- Twitter to pay USD 150 million penalties over protecting the privacy of users' data.
  • May 2022- Meta announces new privacy policies for Facebook, Instagram, and Messenger
  • May 2022- The company, then known as Facebook, began its latest eCommerce push when it launched Facebook and Instagram Shops


Global Social Commerce Market: Segmentation

By Business Model

  • Business to Consumer
  • Business to Business
  • Consumer to Consumer

By Product Type

  • Personal and Beauty Care
  • Apparel
  • Accessories
  • Home Products
  • Health Supplements
  • Food and Beverages

By Regions

  • North America
  • Europe 
  • Asia-Pacific
  • Latin America
  • The Middle East and Africa
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