Software-defined Wide Area Network Market Size, Share & Growth Report by 2034

Research Methodology – Software-defined Wide Area Network (SD-WAN) Market

At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Software-defined Wide Area Network (SD-WAN) Market comprises the following key stages:

Market Indicator & Macro-Factor Analysis

Our baseline thesis for the Software-defined Wide Area Network (SD-WAN) Market is developed by integrating key market indicators and macroeconomic variables. These include:

Factors considered while calculating market size and share

Market penetration rates of SD-WAN technologies.
Industry verticals adopting SD-WAN solutions and their scale of adoption.
Market volume in terms of the number of SD-WAN deployments globally.
Revenue generated from the sales of SD-WAN solutions and services.
Growth rates of the SD-WAN market in different geographies.
The overall IT spending trends and network infrastructure investment by businesses.
Competitive landscape and market share of leading players in the SD-WAN market.

Key Market Indicators

Yearly growth rate of the SD-WAN market.
Compound annual growth rate (CAGR) of the market.
Segmentation analysis by deployment model (on-premise, cloud), by component (solution, services), by industry vertical (banking, financial services, insurance (BFSI), retail, healthcare, IT & telecom, manufacturing, etc.).
Investments in SD-WAN technologies by enterprises.
Adoption rates of SD-WAN solutions among small and medium enterprises.
Geographical market share analysis - North America, Europe, Asia-Pacific, etc.

Growth Trends

The shift from traditional WAN technologies to SD-WAN owing to the increasing need for network traffic management.
Increasing adoption of cloud solutions and services boosting the demand for SD-WAN.
Growth in digitization and IoT is driving the SD-WAN market.
Increase in remote work or work from home trends, leading to higher demand for efficient network infrastructure.
Emergence of 5G likely to provide significant growth opportunities for the SD-WAN market.

Secondary Research

Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Software-defined Wide Area Network (SD-WAN) Market. Key inputs include:

Company-Level Information

Annual reports, investor presentations, SEC filings
Company press releases and product launch announcements
Public executive interviews and earnings calls
Strategy briefings and M&A updates

Industry and Government Sources

Country-level industry associations and trade bodies
Government dossiers, policy frameworks, and official releases
Whitepapers, working papers, and public R&D initiatives
Relevant Associations for the Software-defined Wide Area Network (SD-WAN) Market

Market Intelligence Sources

Broker reports and financial analyst coverage
Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
Import/export trade data and tariff databases
Sector-specific journals, magazines, and news portals

Macro & Consumer Insights

Global macroeconomic indicators and their cascading effect on the industry
Demand–supply outlook and value chain analysis
Consumer behaviour, adoption rates, and commercialization trends

Primary Research

To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:

Expert Insights & KOL Engagements

Key Opinion Leader (KOL) Engagements
Structured interviews with executives, product managers, and domain experts
Paid and barter-based interviews across manufacturers, distributors, and end-users

Focused Discussions & Panels

Discussions with stakeholders to validate demand-supply gaps
Group discussions on emerging technologies, regulatory shifts, and adoption barriers

Data Validation & Business POV

Cross-verification of market sizing and forecasts with industry insiders
Capturing business perspectives on growth opportunities and restraints

Data Triangulation & Forecasting

The final step of our research involves data triangulation ensuring accuracy through cross-verification of:

Demand-side analysis (consumption patterns, adoption trends, customer spending)
Supply-side analysis (production, capacity, distribution, and market availability)
Macroeconomic & microeconomic impact factors

Forecasting is carried out using proprietary models that combine: