The global sports nutrition market size was valued at USD 49.60 billion in 2024 and is projected to reach from USD 53.27 billion by 2025 to USD 94.30 billion by 2033, growing at a CAGR of 7.4% during the forecast period (2025-2033).
Growing awareness of fitness, health, and active lifestyles is driving the demand for sports nutrition products that support physical performance and recovery. As more individuals participate in various sports and fitness activities—such as gym workouts, running, cycling, and team sports—the need for effective nutrition solutions becomes paramount.
In many major markets worldwide, the consumption of nutrition products is significantly influenced by rising health awareness and government initiatives promoting fitness and wellness. In the U.S., India, and China, initiatives like the Fit India Movement and Healthy People 2030 are encouraging higher levels of physical activity, thereby boosting the demand for supplements such as protein powders. Moreover, countries like Australia, Canada, and Brazil are witnessing a surge in gym memberships and sports participation, reflecting a growing enthusiasm for maintaining healthy lifestyle standards.
This trend underscores the vital role that sports nutrition plays in fostering active and healthy populations globally. As fitness activities increase and government health campaigns promote well-being, the integration of sports nutrition into daily routines is becoming increasingly essential for enhancing performance and aiding recovery.
The table represents the growing fitness participation in key economies
| Country Name | Year | % of Fitness Participation |
|---|---|---|
| China | 2021-2022 | 35% |
| Australia | 2020-2022 | 15% |
| Canada | 2021 | 20% |
| Germany | 2022 | 30% |
| Brazil | 2021-2022 | 40% |
| Italy | 2021-2023 | 22% |
Source: Annual Reports, Investor Presentations & Straits Research
There is a notable increase in consumer demand for plant-based supplements driven by ethical and environmental considerations. According to the U.S. Department of Agriculture (USDA), the consumption of plant-based protein in the U.S. surged by approximately 11% from 2021 to 2023. This shift towards plant-based nutrition reflects a broader trend among consumers seeking sustainable and ethical alternatives. Companies like Vega and Garden of Life are responding to this demand by introducing innovative plant-based sports supplements, aligning with the market's growing emphasis on health and sustainability.
The rise of online shopping is transforming the global market, as more consumers prefer the convenience of home delivery. The U.S. Census Bureau reported that in 2021, about 14.6% of food and beverages, including sports supplements, were sold online. Brands such as MyProtein have capitalized on this trend, experiencing significant growth through direct-to-consumer (D2C) channels and leveraging platforms like Amazon to reach a wider audience. This shift not only enhances consumer accessibility but also enables companies to engage directly with customers, fostering brand loyalty and expanding their market presence.
In the wake of the COVID-19 pandemic, individuals have become more health and fitness-conscious, leading to a notable increase in gym memberships, which rose by approximately 12% in 2022. This heightened awareness has driven up the demand for protein powders and pre-workout supplements. According to the World Health Organization (WHO), there was around a 15% increase in the number of fitness enthusiasts in 2022.
Additionally, governments worldwide have launched various fitness initiatives to promote healthier lifestyles. For instance, the UK government’s campaign “Better Health, Every Mind Matters” aims to encourage more people to adopt fitness and well-being practices. These factors collectively contribute to the growing demand for nutrition products as consumers seek to enhance their fitness routines and overall health.
The premium pricing of sports nutrition products remains a significant barrier to market growth. For instance, the Bureau of Labor Statistics reported that the prices of protein powders increased by approximately 7% in 2023, largely due to rising raw material input costs. This escalation makes these products less affordable for price-sensitive consumers.
Furthermore, the surge in demand, coupled with disruptions along supply chains, has led to higher costs for key ingredients such as whey protein—one of the primary components in many sports nutrition supplements. In 2022, the price of whey protein increased, further straining the manufacturing process and ultimately affecting consumer affordability. These high costs can deter potential buyers and hinder broader market penetration.
Recent innovations are significantly driving market expansion. One notable trend is the incorporation of collagen into its products, specifically designed to support joint health. For example, the brand Vital Proteins has introduced collagen-based sports nutrition options aimed at enhancing joint health for athletes.
According to the Food and Drug Administration (FDA), collagen supplements have experienced approximately a 17% increase in demand since 2021. This growth reflects the rising consumer interest in products that not only support athletic performance but also promote overall wellness and recovery, presenting a valuable opportunity for brands to diversify their offerings in the global market.
| Study Period | 2021-2033 | CAGR | 7.4% |
| Historical Period | 2021-2023 | Forecast Period | 2025-2033 |
| Base Year | 2024 | Base Year Market Size | USD 49.60 billion |
| Forecast Year | 2033 | Forecast Year Market Size | USD 94.30 billion |
| Largest Market | North America | Fastest Growing Market | Europe |
In North America, the demand for sports nutrition products is rising, fueled by an increasing focus on health and well-being. Key drivers expected to propel market expansion include a surge in new product launches within the sports supplements category, reflecting the high consumer demand for these goods in the coming years, as well as the presence of leading market players in the region.
Government initiatives also play a significant role in encouraging the consumption of sports nutrition products. For example, the President's Council on Sports, Fitness, and Nutrition promotes various initiatives and events aimed at raising public interest in sports and active lifestyles.
Moreover, advancements in related industries contribute to economic growth in this sector. A notable example is BASF's introduction of PeptAIde in November 2018—an artificial intelligence-identified sports nutrition supplement composed of a unique collection of plant-based peptides designed to help control inflammation.
Europe is projected to experience the fastest growth in the global market during the forecast period. This growth is closely linked to the increasing public awareness of healthy lifestyles and the benefits of sports nutrition. New product launches, along with enhanced marketing and promotional activities by manufacturers, are anticipated to further support market growth in the region.
Additionally, the rising number of European athletes and the growing demand for supplements among recreational users are expected to boost market dynamics. Historically, sports supplements were primarily consumed by athletes; however, there has been a noticeable shift, with many Europeans now incorporating these products into their routines to support a healthy lifestyle and manage weight effectively.
Moreover, the growing trend of online sales for athletic supplements has made these products more accessible, contributing to their increased popularity among a broader audience.
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The sports supplements sector holds the largest market share, driven by increasing health and fitness consciousness and the widespread commercial availability of these products. A significant factor contributing to this dominance is the growth of fitness and gym facilities, which actively promote sports supplements. Looking ahead, the market is expected to see further growth from increased product launches and ongoing research into novel ingredients.
For instance, in May 2020, NOW Sports announced the release of 10 new energy, recovery, and endurance products, including electrolytes, BCAAs, and MCT. Similarly, Powerstage Sports Nutrition introduced a new range of sports supplements in September 2020 designed to enhance peak performance and promote a healthy lifestyle.
The post-workout category has become a key driver, holding the largest market share. This surge in popularity is largely attributed to the increasing number of individuals adopting fitness and active lifestyles. Post-workout supplements are designed to enhance muscular strength, expedite recovery, and replenish vital nutrients lost during exercise.
These products play a crucial role in supporting athletic performance by aiding in the replenishment of glycogen stores, repairing muscle tissue, and promoting hydration. Common forms of post-workout supplements include protein powders, branched-chain amino acids (BCAAs), creatine, and electrolyte drinks, which cater to various consumer preferences.
Bricks-and-mortar stores command the largest market share, primarily due to their large consumer base. The proliferation of specialty shops and fitness centers is crucial to the segment's growth. Moreover, these retail establishments focus on enhancing the in-store experience and overall customer engagement.
For instance, GNC operates over 4,800 retail locations, while Vitamin Shoppe has about 785 locations nationwide. Consumer confidence significantly drives the expansion of this channel, as customers often prefer shopping in physical stores to mitigate the risks associated with purchasing alternative or counterfeit products online.
The global sports nutrition market is highly competitive, featuring a diverse array of players within its landscape. In 2023, the overall market size for it was valued at approximately USD 44 billion, with major players like Glanbia, PepsiCo, and Abbott Laboratories commanding significant market shares.
Emerging player Bare Performance Nutrition (BPN) currently holds a smaller market share compared to these multinational giants, focusing primarily on niche segments that emphasize performance-driven, clean-label, and transparent sports supplements.
As BPN looks to expand its presence in the international market, strategic partnerships with athletes and influencers are expected to enhance its visibility and reputation. This approach could significantly increase BPN's market share in the coming years, positioning the brand as a strong contender in the competitive sector.
Bare Performance Nutrition (BPN): An Emerging Player in the Global Sports Nutrition Market
Bare Performance Nutrition (BPN) is a Texas-based sports nutrition company founded by Nick Bare. The company provides high-quality, performance-driven supplements for both professional and amateur athletes. Moreover, transparency in ingredients, manufacturing standards and product efficacy continues to capture the health-conscious consumers' needs for reliable products.
Recent developments at Bare Performance Nutrition (BPN) include:
As per our analyst, the global market is experiencing significant momentum due to increasing health awareness, widespread participation in fitness activities, and the growing use of sports nutrition supplements among non-athletes. Key markets such as the U.S., China, and India are seeing a surge in demand for protein supplement categories, fueled by government initiatives promoting healthy lifestyles, including India's “Fit India Movement” and the U.S. initiative “Healthy People 2030.”
Moreover, rising environmental concerns and shifting dietary preferences are driving the trend toward plant-based nutrition, which is reshaping the product landscape. The post-pandemic focus on wellness has further intensified the demand for supplements that boost immunity and aid recovery.
However, the market also faces challenges, such as stringent regulations surrounding product claims and quality control in certain regions. Despite these restraints, the global market is well-positioned for rapid growth, driven by innovations in product formulation and an increasing presence in e-commerce platforms.
