Sports Sponsorship Market Share, Trends & Forecast Analysis Report 2033

Research Methodology – Sports Sponsorship Market

At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Sports Sponsorship Market comprises the following key stages:

Market Indicator & Macro-Factor Analysis

Our baseline thesis for the Sports Sponsorship Market is developed by integrating key market indicators and macroeconomic variables. These include:

Factors considered while calculating market size and share

Number of sports events held globally and their audience size.
The investment made by companies in sponsorship for sports events.
Nature of sponsored sports events: local, regional, national, international.
Types of sports events: Football, Cricket, Basketball, Tennis, Athletics, etc.
Types of sponsorship: Merchandising, Licensing, Naming Right, Product Placement, etc.
The distribution channels for sports sponsorship: TV, Online, Radio, Print, etc.
Market penetration of different sports in various regions worldwide.
The financial health and budget allocations of companies towards event promotions and sponsorships.
Growth rate of the sports industry.

Key Market Indicators

Audience reach and engagement of various sports events.
The overall expenditure on sports sponsorships by companies.
The popularity and viewership of different sports events.
The economic health and market trends of the sports industry.
Revenue generated by sports events through advertising and sponsorships.
Price trends for sports sponsorship.
The market position of top sports sponsoring companies.

Growth Trends

Increasing globalization of sports and its events.
Growing popularity of E-sports and its market penetration.
Increase in the number of viewers consuming sports through different platforms like online streaming channels.
Growing usage of digital platforms and social media for sports advertisement and product promotion.
Advancements in technology leading to enhanced viewer experience.
Increase in consumer awareness toward health and fitness, driving the popularity of sports events.

Secondary Research

Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Sports Sponsorship Market. Key inputs include:

Company-Level Information

Annual reports, investor presentations, SEC filings
Company press releases and product launch announcements
Public executive interviews and earnings calls
Strategy briefings and M&A updates

Industry and Government Sources

Country-level industry associations and trade bodies
Government dossiers, policy frameworks, and official releases
Whitepapers, working papers, and public R&D initiatives
Relevant Associations for the Sports Sponsorship Market

Market Intelligence Sources

Broker reports and financial analyst coverage
Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
Import/export trade data and tariff databases
Sector-specific journals, magazines, and news portals

Macro & Consumer Insights

Global macroeconomic indicators and their cascading effect on the industry
Demand–supply outlook and value chain analysis
Consumer behaviour, adoption rates, and commercialization trends

Primary Research

To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:

Expert Insights & KOL Engagements

Key Opinion Leader (KOL) Engagements
Structured interviews with executives, product managers, and domain experts
Paid and barter-based interviews across manufacturers, distributors, and end-users

Focused Discussions & Panels

Discussions with stakeholders to validate demand-supply gaps
Group discussions on emerging technologies, regulatory shifts, and adoption barriers

Data Validation & Business POV

Cross-verification of market sizing and forecasts with industry insiders
Capturing business perspectives on growth opportunities and restraints

Data Triangulation & Forecasting

The final step of our research involves data triangulation ensuring accuracy through cross-verification of:

Demand-side analysis (consumption patterns, adoption trends, customer spending)
Supply-side analysis (production, capacity, distribution, and market availability)
Macroeconomic & microeconomic impact factors

Forecasting is carried out using proprietary models that combine: