May 2026 Bridgestone Corporation introduced a new generation of ENLITEN® tires incorporating advanced solution styrene-butadiene rubber (SSBR) compounds. The launch improves rolling resistance, wet grip, and wear performance while supporting electric vehicle (EV) applications.
March 2026 Continental AG expanded production of its UltraContact NXT tire range to additional markets. The tires utilize high-performance SSBR-based tread compounds together with renewable and recycled materials, strengthening Continental's sustainable premium tire portfolio.
January 2026 Michelin expanded manufacturing capacity for premium passenger car tires at its North American facility to support growing demand for high-performance and EV tires utilizing advanced solution styrene-butadiene rubber compounds.
October 2025 Goodyear Tire & Rubber Company launched an expanded range of ElectricDrive™ tires featuring next-generation SSBR tread technology designed to improve energy efficiency, wet traction, and durability for electric vehicles.