Stylus Pen for Education Market

Market Overview

The global stylus pen for education market size was valued at USD 59 million in 2021, which is projected to reach USD 127 million growing at a CAGR of 10% during the forecast period.

A stylus pen is an instrument that has an attached round piece of rubber and is used to point, sign, swipe, and draw on touchscreens of electrical gadgets. Stylus pens come in a variety of colors and styles. The purpose of this pen is to provide students with hands-on experience, engage them in exquisite digital art, and encourage them to take notes. It is advantageous and user-friendly due to natural writing, touch sensitivity, and electronic erasing.

Fingertip and an active or passive stylus are the two different ways to interact with a modern touchscreen mobile device. An increase in internet penetration, rise in adoption of smart devices, and rise in bring-your-own-device (BYOD) policies are the primary factors that propel the expansion of the global stylus pen for education market share. Several educational institutions have adopted the Bring Your Device (BYOD) policy because it reduces the cost of purchasing and managing equipment and supports the evolving needs of education.

Since data and information written in analog form are automatically converted into digital form, stylus pens enable simple and rapid data storage in digital format, making them suitable for use in various industries. To achieve digitalization, governments throughout regions like Asia-Pacific are actively focusing on enhancing connectivity and teledensity. The increasing prevalence of smart gadgets such as tablets and smartphones provides a solid foundation for using stylus pens. Moreover, handheld devices and smartphones offer excellent flexibility, efficiency, and accuracy in terms of the tasks performed and the work managed by students. Furthermore, a rise in initiatives to digitalize education is anticipated to create growth opportunities for the global stylus pen for education market over the forecast period.

Market Dynamics

Market Drivers

Increased Internet Penetration and Adoption of Smart Phones and BYOD Policy is Key Driver Setter for the Market

The process of converting analog information to digital information is called digitization. Digitization results in an improved customer experience, increased effectiveness in marketing, sales, and service, enhanced transaction speed, and superior management of the relationship between the company and its suppliers. The stylus pen enables simple and rapid digital data storage. Any information or data written in analog format is automatically converted to digital format. This allows the stylus pen to be suitable for wider usage across various industry verticals. To achieve digitization, authorities in regions like Asia-Pacific actively focus on enhanced connectivity and teledensity. The increasing popularity of smart devices such as tablets and smartphones provides a solid foundation for using stylus pens. Increased penetration of smart and connected devices, coupled with the availability of high-speed internet, drives the stylus pen in education market growth.

Additionally, many educational establishments have implemented the Bring Your Own Device (BYOD) policy because it helps reduce the amount of money spent on purchasing and managing educational equipment and supports the evolving requirements of the educational sector. Using portable computing devices and smartphones enhances students' ability to perform tasks and manage their work with greater flexibility, productivity, and precision. The connected and smart devices, such as smartphones, tablets, and laptops, support various operating systems, including Windows, iOS, and Android, which facilitate synchronized operations with the stylus pen. Thus, these factors collectively contribute to expanding the global stylus pen for education.

Market Restraints

Lack of Technology Readiness in Underdeveloped Economies May Impede Growth

The stylus pen enables users to digitize drawings and handwritten notes. Nevertheless, several nations in Latin America and Southeast Asia lag in technological readiness and have the inadequate infrastructure. Moreover, they struggle to manage the digital divide between countries. Thus, a lack of awareness, technological immaturity, and insufficient network connectivity hinder the expansion of the stylus pen for education market.

Market Opportunities

Increased Initiatives for Virtual and Digital Education to Outgrowth Market Opportunities

Multiple governments have started campaigns to encourage digital education. In 2018, the European Commission, for instance, adopted a communication on the Digital Education Action Plan. It is anticipated that similar initiatives, such as the 2020 National Education Technology Plan in the United States, the Digital Education Learning Initiative in Malaysia, and the National Knowledge Network in India, will fuel the digitalization of the education sector. These initiatives are anticipated to increase the deployment of laptops and tablets for academic purposes, which will provide lucrative growth opportunities for the stylus pen in education market share over the forecast period.

Regional Analysis

The region-wise segmentation of the global stylus pen for education market includes North America, Europe, Asia Pacific, and LAMEA.

Is north america dominating the global stylus pen for education market share?

North America will command the market with the largest share while growing at a CAGR of 8.1% during the forecast period. The key factors helping to drive the growth of the stylus pen market in North America are the rise in digitization and technological advancements occurring in every industry. The key factors driving the development of the North American market include:

• An increase in the demand for digital data storage platforms.
• An increase in the penetration of smart devices.
• Changes in business processes and operations.

In addition, the education industry is innovating in terms of teaching and working methods. This drives the expansion of the stylus pen market for education in North America.

Europe will hold a share of USD 40 million, growing at a CAGR of 9.25% during the forecast period. Due to advancements in the education sector, the stylus pen market in Europe is anticipated to experience a significant growth rate over the forecast period. Additionally, technological advancements across various industry sectors are helping boost the expansion of the European stylus pen market. There has been an increase in the demand for greater user mobility, which has led to a rise in the potential demand across various industry verticals. As a result, there is witnessed a growth in the adoption of the stylus pen in Europe's education market. Companies are utilizing new collaborative models, such as virtual collaboration, data sharing initiatives, and crowdsourcing, to facilitate the storage and sharing of data quickly and easily.

In addition, the education and media sectors are more likely to profit from stylus pens due to the benefits like cost savings and ease of use. Vendors in the stylus pen market are spreading and improving their product portfolio through various strategic moves such as mergers, acquisitions, and partnerships. Moreover, Italy was the first country to pass a Declaration of Internet Rights through a parliamentary vote, the Italian Bill of Internet Rights, in July 2015. This bill guaranteed broadband access, digital traceability standards for Made in Italy products, and enhanced digital education, thereby increasing the demand for stylus pens in the European education market.

Segmental Analysis

The global stylus pen for education market is classified based on type, platform type, screen type, application, and region.

By Type Analysis

Based on type, the segments include active and passive. 

The active stylus pen segment is anticipated to hold the most significant market proportion during the forecast period and grow at a CAGR of 8.9%. The tip of an active stylus resembles that of a standard pen containing electronic components. Due to the internal electronic components, it must be charged to function. Active stylus offers features like massive storage memory, electronic erasers, and pressure sensitivity, allowing the user to draw thinner or thicker lines depending on how much pressure is applied. As a result, an active stylus is suitable for creative professionals, as it provides them with superior flexibility when drawing or sketching.

The passive stylus pen segment will hold the second-largest share. The capacitive stylus is another name for a passive stylus. It operates by distorting the electric field of touchscreens to record input. A passive stylus has a simple design, is lightweight, and is inexpensive. It does not need to be charged and is compatible with all touchscreens. Additionally, it is ideally suited for note-taking.

By Platform Type Analysis

Based on platform type, the segments are Chrome OS, iOS, windows, and android.

The windows segment will hold the largest market share during the forecast period and grow at a CAGR of 8%. Windows Operating System is appropriate for both business and home computers. It is suitable for users due to its simplicity, stability, and personalization. Microsoft is constantly developing and releasing new versions of its user-facing systems. The most recent Windows version, Windows 10, features a start menu and is installed on various devices, including desktops, laptops, tablets, and smartphones. In addition, manufacturers are implementing different business strategies to gain traction in the stylus pen market based on the Windows platform.

The android segment will hold the second-largest share. Android is a Linux-based mobile operating system for smartphones and tablets. The market demand for Android-based stylus pens is driven by simple integration with Google-based products and services, the ability to run multiple applications simultaneously, and simple synchronization. An increase in smartphone vendors and a highly competitive market for smart devices motivate businesses to adopt the Android platform for their devices.

By Screen Type Analysis

Based on the screen type, the segments are capacitive and resistive.

The resistive segment is expected to hold the largest share during the forecast period while growing at a CAGR of 9%. A resistive touchscreen consists of two layers of flexible material separated by a layer of air. It registers the input when a small amount of pressure is applied to the top layer, sufficient to make contact with the bottom layer. Resistive touchscreens offer several advantageous characteristics, including a low production cost and a high resistance to dust and water. It is most effective at handwriting recognition. In contrast, it is less sensitive and provides less clarity. Technological advancements are anticipated that resistive touchscreens will increase during the forecast period.

The capacitive or conductive segment will hold the second-largest share. It consists of two layers of coated glass, such as iridium tin oxide. The conducting agent responds to the touch of a human finger or a stylus with a special tip by causing a change in the electrostatic field. This facilitates information recording and accessibility. Conductive touchscreens offer superior clarity, usability, and precision and are unaffected by environmental factors. Considering these benefits, many smartphones, tablets, and other portable devices currently on the market have adopted conductive touchscreens, forming a significant portion of the touchscreens market.

By Application Analysis

Based on application, the segment includes laptops, tablets, and convertible.

The laptop segment will most likely hold the largest share during the forecast period while growing at a CAGR of 8%. The screen's conducting layer maps the human finger or pen input. The user requires a stylus for sketching, drawing, and handwritten note-taking on a touchscreen laptop, even though the user's finger can be used for primary inputs. There is an increase in the number of laptops sold equipped with touch screens, which has massively bolstered the expansion of the stylus pen market in education.

The tablet segment will hold the second-largest share. There is a growth in the portability and variety of tablet applications in various regions. It is one of the most effective alternatives to laptops, particularly for educational purposes. In addition, there is an increase in the number of tablet launches aimed at students. Numerous tablets include stylus pens as additional accessories. Consequently, the more significant popularity of tablets by students stimulates stylus pens for education market expansion.

Recent Developments

• In 2022, Apple Inc. previewed the new iPadOS 16, a significant update making the iPad experience more versatile. 
• In 2022, Apple Inc. announced the M2 chip, built using second-generation 5-nanometer technology.
• In 2022, Microsoft Corporation announced the launch of an enhanced identity solution designed to improve the online shopping experience and tackle digital fraud in collaboration with Microsoft Crop.