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Suncare Products Market

Suncare Products Market: Information by Type (Sun Protection Products, After Sun Products, Self Tanning Products), Form, Distribution Channel, and Region — Forecast till 2029

Published On : 31 Aug, 2020
Updated On : 11 Feb, 2022
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Market Snapshot

Base Year:
Study Period:
3.8 %
Fastest Growing Market:
Asia Pacific
Largest Market:
North America

Market Overview

Suncare products market is one of the fastest-growing skincare markets, owing to the increasing awareness regarding the impact and damage of Ultraviolet rays the skin. Suncare products are available in many forms, as a gel, lotion, cream, oil, spray, among others. They contain ingredients that can absorb, reflect, or scatter ultraviolet rays. The first suncare product was invented in 1936 by the cosmetic manufacturer L'Oréal. After that, a Florida pharmacist invented a suncare product in the year 1944 known as Coppertone. The suncare product came into popularity in the early 1970s when the U.S. Food and Drug Administration regulated labeling, testing, and rating suncare products. As a result, manufacturers of suncare products used labeling to claim that the product provided therapeutic benefits to the skin.

Rising Health and Beauty Consciousness among Consumers Drives Market Growth

Suncare product’s demand is increasing among the consumers, mostly among the millennials and adults, owing to the increasing health and beauty consciousness. They are gaining momentum in the developing nations due to urbanization, changing lifestyles of the consumers, and increasing per capita income. People are willing to pay for such grooming and beauty care products in developing nations. According to Statista, the global suncare products market was valued at around USD 11.6 billion in 2018.

One of the primary factors that are expected to drive the market is the rising concern of skin cancer among consumers. According to the “The Skin Care Foundation”, in the U.S. every day, more than 9,500 people are diagnosed with skin cancer, and more than 2 people die of skin cancer every hour. The annual cost of treating skin cancer in the U.S. is around USD 8.1 billion. This has entrenched a serious concern among the residents of North America and other regions as well about skin cancer, which has generated the demand for the suncare products.

Concern Regarding Skin Aging is also a Major Factor

The demand for suncare products, on the other hand, is also increasing due to the rising concern regarding skin aging among consumers. According to the “The Skin Cancer Foundation,” an estimated 90% of the skin aging is caused by the sun. People using suncare products such as sunscreen with a Sun protection factor of 15 or higher show 24% less skin aging than those who don’t use suncare products daily.

Fig 1: Lifetime Sun Exposure by Age


Concerns Regarding Skin cancer and Skin Aging Drives the Market Growth

Sun protection products include various creams, lotions, sprays, gels. Among sun protection products, sunscreen is extensively used and popular in almost every region of the globe. People apply sunscreen to protect their bodies while traveling or whenever they are exposed to direct sunlight. Growing awareness regarding the risk of skin cancer and aging associated with the UV rays has created a buzz among the consumers to use sunscreen. In addition, the effectiveness, convenient packaging, and easy availability have made the sunscreen popular across the globe. Moreover, increasing disposable income has raised the demand for premium sunscreen products such as wipes and aerosol sprays that are easier to apply than convenient sunscreen cream. According to Statista, the global sunscreen market size was valued at USD 8.5 billion in 2019. The primary shareholding companies engaged in the manufacturing of sunscreen include Bayer AG, and Edgewell Personal Care Co.

North American Population Suffers from Skin Cancer Extensively

The demand for sunscreen and suncare products is high in North America on account of the rising awareness among the consumers regarding skin protection practices. People are suffering from skin cancer and skin aging problems in the North American region. According to the “The Skin Cancer Foundation” one in five Americans will develop skin cancer by the age of 70. Skin cancer and skin aging problems are common among white people. Asians or blacks develop less skin cancer comparatively. This has created the demand for skincare products among the North American Residents. The North America suncare market is a saturated marketplace; various top players have already established their prominence in the region. Asia-Pacific is a good marketplace for the new entrants in the suncare market. The demand for the product in the Asia -Pacific region is increasing at a fast pace, owing to increasing disposable income, urbanization, change in lifestyle among consumers, and increasing travel and tourism on coastal areas. Asians use suncare products such as sunscreens to prevent tanning.

Key Players

Some of the major players operating the suncare product market are mentioned below:

  • Johnson & Johnson
  • L’Oreal
  • Revlon
  • Unilever
  • Shiseido Co. Ltd.
  • Estee Lauder
  • Beiersdorf AG
  • Avon Products
  • Clarins Group
  • Proctor & Gamble
  • Coty Inc.
  • Lotus Herbals
  • Bayers AG
  • Amway
  • Edgewell Personal Care
  • Groupe Clarins
  • Bioderma Laboratories
  • Burt’s Bees

Suncare Products Market Segmentation

The Suncare Products market is broadly segmented on the basis of product type, form, distribution channel, and region.

By Type

  • Sun Protection Products
  • After Sun Products
  • Self Tanning Products

By Form

  • Cream
  • Gel
  • Oil
  • Lotion
  • Powder
  • Wipes
  • Spray
  • Others

By Distribution Channel

  • Store-Based Retail
    • Hypermarkets/Supermarkets
    • Specialty Store
    • Convenience Store
    • Drug Store
    • Others
  • Online Retail

By Region

North America

  • U.S.
  • Canada
  • Mexico


  • Germany
  • France
  • U.K
  • Italy
  • Spain
  • Netherlands
  • Russia
  • Rest of Europe


  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Malaysia
  • Singapore
  • Vietnam
  • Rest of Europe

Central, South America, and the Caribbean

  • Brazil
  • Argentina
  • Colombia
  • Rest of Central, South America, and the Caribbean

Middle East

  • Saudi Arabia
  • UAE
  • Oman
  • Bahrain
  • Rest of Middle East


  • Nigeria
  • South Africa
  • Ghana
  • Tanzania
  • Rest of Africa

Frequently Asked Questions (FAQs)

Rising Health and Beauty Consciousness, increasing at a fast pace, owing to increasing disposable income, urbanization, changes in lifestyle among consumers are the key factors expected to drive Suncare Products Market during the forecast period.
Johnson & Johnson, L’Oreal, Revlon, Unilever, Shiseido Co. Ltd., Estee Lauder, Beiersdorf AG, Avon Products, Clarins Group, Lotus Herbals are the top players in Suncare Products Market.
North America is expected to hold the highest market share in Suncare Products Market.
Sun Protection Products Segment is expected to be the leading segment in Suncare Products Market during the forecast period.
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Report Metric Details
Market Size USD in Billion By 2030
Historical Data 2019-2020
Base Year 2021
Forecast Period 2022-2030
Forecast Units Value (USD Million)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, Environment & Regulatory Landscape and Trends
Segments Covered by Type (Sun Protection Products, After Sun Products, Self Tanning Products), Form, Distribution Channel
Geographies Covered North America, Europe, Asia-Pacific, LAME and Rest of the World
Key Companies Profiled/Vendors Johnson & Johnson, L’Oreal, Revlon, Unilever, Shiseido Co. Ltd., Estee Lauder, Beiersdorf AG, Avon Products, Clarins Group, Proctor & Gamble, Coty Inc., Lotus Herbals, Bayers AG, Amway, Edgewell Personal Care, Groupe Clarins, Bioderma Laboratories, Burt’s Bees
Key Market Opportunities Growing Prevalence Of Consumer Products Industry Helps To Grow Suncare Products Market Share
Price Starts From

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