Research Methodology – Sustainable Athleisure Market
At Straits Research, we adopt a rigorous 360° research approach that integrates both primary and secondary research methodologies. This ensures accuracy, reliability, and actionable insights for stakeholders. Our methodology for the Sustainable Athleisure Market comprises the following key stages:
Market Indicator & Macro-Factor Analysis
Our baseline thesis for the Sustainable Athleisure Market is developed by integrating key market indicators and macroeconomic variables. These include:
1 Factors considered while calculating market size and share
- Total population interested in athleisure and willing to buy sustainable products
- The average spending capacity of the target market
- Existing market competitors and their market shares
- Price range of sustainable athleisure products
- Rate of market growth for sustainable athleisure
- The impact of socio-economic changes on consumer behavior
- Online and offline sales figures of sustainable athleisure products
2 Key Market Indicators
- Consumption rate of athleisure products
- Changes in consumer buying patterns
- Revenue generated from the sales of sustainable athleisure products
- Consumers' awareness and interest in sustainable products
- The contribution of the sustainable athleisure market to the overall athleisure market
- Shifts in market demand and supply of sustainable athleisure products
- The impact of marketing and promotional campaigns on sales
3 Growth Trends
- Increasing consumer awareness about environmental sustainability and ethical fashion
- Integration of technology in athleisure such as smart fabrics
- Increasing online platforms and influencer promotion for sustainable athleisure products
- Growth in collaborations between athleisure brands and sustainable manufacturers
- Rising demand for trendy and stylish yet comfortable clothing
- Expansion of the global online retail sector
- Growth in consumer health and fitness consciousness, leading to an increase in demand for athleisure products
Secondary Research
Our secondary research forms the foundation of market understanding and scope definition. We collect and analyze information from multiple reliable sources to map the overall ecosystem of the Sustainable Athleisure Market. Key inputs include:
- Annual reports, investor presentations, SEC filings
- Company press releases and product launch announcements
- Public executive interviews and earnings calls
- Strategy briefings and M&A updates
- Country-level industry associations and trade bodies
- Government dossiers, policy frameworks, and official releases
- Whitepapers, working papers, and public R&D initiatives
- Relevant Associations for the Sustainable Athleisure Market
- Broker reports and financial analyst coverage
- Paid databases (Hoovers, Factiva, Refinitiv, Reuters, Statista, etc.)
- Import/export trade data and tariff databases
- Sector-specific journals, magazines, and news portals
- Global macroeconomic indicators and their cascading effect on the industry
- Demand–supply outlook and value chain analysis
- Consumer behaviour, adoption rates, and commercialization trends
Primary Research
To validate and enrich our secondary findings, we conduct extensive primary research with industry stakeholders across the value chain. This ensures we capture both qualitative insights and quantitative validation. Our primary research includes:
- Key Opinion Leader (KOL) Engagements
- Structured interviews with executives, product managers, and domain experts
- Paid and barter-based interviews across manufacturers, distributors, and end-users
- Discussions with stakeholders to validate demand-supply gaps
- Group discussions on emerging technologies, regulatory shifts, and adoption barriers
- Cross-verification of market sizing and forecasts with industry insiders
- Capturing business perspectives on growth opportunities and restraints
Data Triangulation & Forecasting
The final step of our research involves data triangulation ensuring accuracy through cross-verification of:
- Demand-side analysis (consumption patterns, adoption trends, customer spending)
- Supply-side analysis (production, capacity, distribution, and market availability)
- Macroeconomic & microeconomic impact factors
- Time-series analysis
- Regression and correlation studies
- Baseline modeling
- Expert validation at each stage
Outcome
The outcome is a comprehensive and validated market model that captures:
- Market sizing (historical, current, forecast)
- Growth drivers and restraints
- Opportunity mapping and investment hotspots
- Competitive positioning and strategic insights
Available for purchase with detailed segment data, forecasts, and regional insights.
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